3 life changing UA tips from 2023, how to revert ad apocalypse? Review Radar vol 3 (#95)

Jan 22, 2024

Guest: Jakub Remia - User Acquisition, Game Design, and Ad monetization professional. Topics: Finding creative inspiration, incorporating mini games in ads, iterating on creative winners, challenges in ad monetization, optimizing ad revenue, event-driven ad placements, reviewing games on the radar. Takeaways: Some games on the radar are experiencing steady growth and stable revenue, while others are declining.

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Introduction

00:00 • 2min

UA Tips and Second Anniversary

01:39 • 16min

The Importance of Killer Creatives in Mobile Games and Announcement of Panel Discussion on Tick-Tock Launch Strategies

17:42 • 3min

The Impact of Google's Changes on Ad Revenues

20:18 • 10min

Experimenting with Bid Floors and Event-Driven Ad Placements

30:03 • 4min

Improving Game Performance and Radar Review

34:21 • 32min

Upcoming Collaboration, Ticket Sales, and Listener Engagement

01:06:14 • 2min

This is no BS gaming podcast 2.5 gamers session #95. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/PQKNCqm9Vdk Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ Agenda 00:00 Epic intro

02:35 Finding Creative Inspiration

12:02 Incorporating Mini Games in Ads

13:59 Iterating on Creative Winners

19:34 Challenges in Ad Monetization

25:21 Optimizing Ad Revenue

30:33 Event-Driven Ad Placements

33:23 Review Radar

34:17 Introduction and Background

35:10 Reviewing Games on the Radar

01:05:04 Announcement of After Party

01:06:09 Meetup at PGC in London

--------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Some games on the radar are experiencing steady growth and stable revenue, while others are declining or struggling to gain traction.

The success of a game often depends on factors such as gameplay mechanics, updates, and the target audience.

Developers should consider diversifying their portfolio and exploring new genres to avoid cannibalizing their own games.

The performance of games can vary greatly, even within the same company or genre. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/ai-winning-creatives-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes