two & a half gamers

Alien Invasion hybrid casual story: Full Game design, Ad monetization, UA and creatives review (#81)

Oct 9, 2023
Guest
Jakub Remia
Guest
Felix Braberg
Guests Jakub Remia and Felix Braberg discuss game design, ad monetization, and user acquisition strategies. They review the game Alien Invasion, discussing its gameplay mechanics, ad placement, and monetization strategy. They also talk about creative research on Facebook Ads Library and the importance of segmentation for ad targeting. They analyze impressive video ads and discuss the difference between ads and actual gameplay.
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Episode notes
1
Introduction
00:00 • 5min
2
The Gameplay Experience and Mechanics of Alien Invasion
04:43 • 23min
3
Discussion on Skippets, DNA Colors, and In-Game Purchases
27:53 • 2min
4
Ad Monetization and Segmentation Strategy
30:02 • 4min
5
New Phone, TikTok, and Creative Research
34:31 • 8min
6
Discussion on Impressive Video Ad and Game Elements
42:15 • 2min
7
Analyzing Game Ads and Gameplay Mechanics
43:49 • 8min