Ad Monetization and Segmentation Strategy

This chapter explores the ad monetization strategies used in the game D.A.U., including ad viewer rates, placement, and pricing. It also emphasizes the importance of segmentation and discusses the increase in downloads on Android compared to iOS.

Play episode from 30:02

chevron_right

Transcript

chevron_right

Transcript

Episode notes

This is no BS gaming podcast 2.5 gamers session #81. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Youtube: https://youtu.be/NzIJ2QLOEbA

Join our slack channel here: ⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ⁠⁠

Agenda:

00:00 Epic intro

02:51 Jakub is complaining he is running of hybrids

05:41 Alien Invasion Game design review

15:53 Secret of leveling up!

20:08 Where are the ads?

23:15 Admon review

28:50 SKUs top ranks

30:24 Ad revenue estimation

31:44 Retention numbers with happiness multiplier