Chew the Fat

Does “winging it” really work for a multi-million dollar company? And what if you started the company with the love of your life?Don Robertson and Matilda Murray, the husband-and-wife powerhouse behind STAX., prove you can. They’ve created Australia’s first inclusive fitness fashion brand, offering sizes from XXS to 4XL. Today, STAX. has over 150 employees relying on them — but according to Don and Matilda, they’re still “winging it.”In this episode of Chew The Fat, Don and Matilda tell Frank how to penetrate a crowded market with the strongest community, the key difference between a brand and business, and why they used to hate retail but now have twelve stores.

Jamie Oliver and Bear Grylls wore his helmets. But Rob Joseph still hasn’t had taxable income since JobKeeper. This is the reality of building a business from the ground up.Rob is the founder of Anti-Ordinary, a revolutionary action sports helmet that fits and looks like a beanie. His mission? To create the safest helmet in the world — without sacrificing comfort or style. But that mission hasn’t come cheap. After an initial $200,000 investment, Rob found himself $1 million in debt. A competitor copied his patent. He spent four nights a week sleeping in the office only to wake up at 4:45 AM to do it all again. And through it all, he’s refusing to compromise on quality, replacing every unsatisfactory product at a loss.In this episode of Chew The Fat, Rob and Frank dive into the brutal truth of building a protective gear business, why he never does outreach (yet still lands partnerships), and the moment he’ll finally feel like he’s “made it.”Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.From launching a Korean-inspired wellness brand out of her Bondi garage to winning $250K on Gordon Ramsay’s Food Stars last year, Sophie Hood is shaking up the hangover relief game - one pear at a time  🍐 Her brand, @SeoulTonic, blends traditional East Asian ingredients with slick, modern branding, landing her in 80+ retailers (and counting). But Sophie isn’t stopping there… She's on a mission to take Seoul Tonic global, proving that wellness and play can go hand in hand.In this episode, Sophie spills the (pear-infused) tea on how she built her brand from the ground up, why your personal brand is non-negotiable, and what it was like getting business lessons from Gordon Ramsay and Boost Juice’s Janine Allis. From marketing wins to scaling strategies that actually work, she’s got insights that every startup needs to hear - especially if you’re playing in the booming beauty, health, and wellness space.Stocking in Dan Murphy’s, BWS, Amazon, Uber Eats, and beyond... A cross-cultural partnership with Korean legend Mr. Park, and a whole lot of helping Aussies drink responsibly while preventing the dreaded next-day regret.. Sophie is on a roll. Tune in as she shares her wild journey, her biggest lessons, and the marketing moves that made it all happen. Yeah, the pear! 🍐🍐🍐Top 5 takeaways: Personal branding is crucial The art of storytelling Bootstrapping & mentorship Marketing that stands out Cross-cultural partnerships Follow my journey:Website: www.eatwithpurpose.net

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Jason Daniel is the founder and CEO of LSKD, the sportswear brand born out of a backyard hustle and a deep love for action sports. Starting at just 16, Jason turned his obsession with BMX and motocross into a movement - literally. What began as selling tees under the name Loose Kid Industries in his mum’s spare room evolved into LSKD, a globally recognised activewear brand inspiring people to chase the vibe and be 1% better every day. From carpenter to entrepreneur, Jason’s journey is fuelled by grit, passion, and a relentless drive to create gear that blends function, style, and a whole lot of heart. Top 5 takeaways: Roots of hard work and resilience Stay in your lane Community and teamwork at the heart Passion for action sports Gratitude for the journey Follow my journey: Website: www.eatwithpurpose.net  Instagram: ⁠frankgreeff_ ⁠ Youtube: ⁠@Frankgreeff

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Meet Raquel Bouris, the fearless female founder of Who Is Elijah, Australia’s independent fragrance brand that’s redefining the luxury perfume industry. Starting at just 23 in her garage, Raquel saw an opportunity to create cruelty-free, genderless scents, hand-filled right in Sydney. Since launching in 2018, Raquel has transformed a bold idea inspired by a Coachella trip into a $20M business. With a bottle of their iconic NOMAD selling every five minutes in Australia, Who Is Elijah has grown from a startup risk to a global brand. Last year, Raquel achieved a major milestone by selling $1M worth of perfume in a single day. In this episode, Raquel shares her journey of scaling from garage startup to global success. We dive into her decision to step back from day-to-day operations, the importance of focusing on your P&L, and how she approached international expansion and retail partnerships. If you’re looking for actionable insights on scaling a brand, disrupting an industry, and leading with purpose, this episode is packed with invaluable lessons from an absolute weapon! Follow my journey: Website: www.eatwithpurpose.net  Instagram: ⁠frankgreeff_ ⁠ Youtube: ⁠@Frankgreeff

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. What if building wealth could be fun and achievable? Meet Tash Invests. At 27, she’s one of Australia’s top voices in personal finance, made it on the @Forbes 30 Under 30 list, and has over $250k invested in shares. Tash proves that thinking long-term and sacrificing a little now can mean big rewards later. In this episode, Tash shares her journey from buying her first apartment at 22 to launching her book, How To Not Work Forever. She breaks down how to normalise money conversations, make finance approachable for young people, and stay resilient in the face of online trolls and negativity. Whether it’s ETFs, index funds, property, or finding what excites you about building wealth, Tash delivers practical, actionable tips to start your financial journey today. Follow my journey: Website: www.eatwithpurpose.net  Instagram: ⁠frankgreeff_ ⁠ Youtube: ⁠@Frankgreeff

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. From startups to fortune 500 giants, Surge crafts bold strategies, cutting-edge tech, and growth marketing tools that put user experience at the forefront. Bhanuka Harischandra didn’t just build a business, he built a movement that’s rewriting the rules of digital media and marketing. As the founder of Surge Global, Bhaunka is empowering brands to smash boundaries, conquer new markets, and lead with strategies that don’t just follow trends, they set them.  But Bhanuka’s story? That’s where it gets really interesting. As a self-taught marketer, at just 19, he launched TheGamersCottage, a YouTube network that helped over 600 creators cash in on half a billion video views. Then, boom, YouTube’s policy changes & wiped the business out overnight. Most people would’ve thrown in the towel... Not Bhanuka. He pivoted, founding Surge in 2015. Three years later, his hustle paid off with $500,000 in funding from Tavistock Group (that multibillion-dollar investment group). He calls it the Crown Jewel.  Surge has skyrocketed from a team of 3 to 400, achieving 100% yoy growth and becoming an 8-figure powerhouse. Beyond Surge, Bhanuka owns multiple businesses, cementing his reputation as a serial success story. After the 2019 Sri Lanka attacks, Bhanuka co-founded Watchdog, a fact-checking platform fighting fake news. Add to that his TEDx talks, a Forbes 30 under 30 Asia accolade, and a reputation for outworking the competition. Today, Surge isn’t just surviving, it’s thriving. Tune in now. Follow my journey: Website: www.eatwithpurpose.net  Instagram: ⁠frankgreeff_ ⁠ Youtube: ⁠@Frankgreeff

Tobi Pearce, founder and expert in capital efficiency, shares his insights on scaling businesses thoughtfully. He emphasizes assessing processes for automation or offshoring to prevent money leaks. Tobi discusses the importance of long-term thinking over short-term profits and how opportunity cost can shape decisions in recruitment and product focus. He also addresses the pitfalls of feature overload in marketing and highlights AI as a game-changer for efficiency. Tune in for practical strategies to enhance your business foundation!

Welcome Dan Anisse from @relume to this week's episode of The Founders Table. What if your customers weren’t just buyers but raving fans who shaped your products alongside you? In this episode, we dive into the art of creating community-led products. Ideas and adaptations built around real feedback and input from the people who matter most.  From crafting discovery roadmaps to creating loyal Facebook groups, we chat about the magic of involving your audience at every touchpoint to build authority, boost customer attachment, and skyrocket that lifetime value. Follow my journey: Website: www.eatwithpurpose.net  Instagram: ⁠frankgreeff_ ⁠ Youtube: ⁠@Frankgreeff

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Are you willing to put in the work? For Steve Chapman, the answer has always been yes. A born entrepreneur and relentless hustler, Steve’s journey has taken him from multiple bold ventures to founding Hyro, the hydrating electrolyte drink mix that helps you replenish, recover, and win. His story is one of grit, determination, and a refusal to settle for anything less than extraordinary. In this episode, Steve opens up about his obsession with the pursuit of perfection, the power of incentives, and his belief that “speed wins wars.” With a bold approach to business and a belief that “Do everything, and you will win,” he shares how he’s wanting to crack open the fiercely competitive US market using innovative strategies. If you’re ready to hustle, innovate, and win, this conversation is your roadmap to success. Follow my journey: Website: www.eatwithpurpose.net  Instagram: ⁠frankgreeff_ ⁠ Youtube: ⁠@Frankgreeff