Chew the Fat

From earning $0 for a year to making $900k a month, the drive of purpose-led founders is like nothing else.Jess Redman and Benji Dimitrioski are the founders of Natures Farmer Sea, a direct to consumer producer of sea moss with no chemicals. Benji, a former professional boxer and Jess, a cancer survivor, teamed up and experienced a 90% conversion rate at in-person markets before scaling with e-commerce.In this episode of Chew the Fat, they reveal why they prioritise purpose over profit, why they push their team to pitch outrageous ideas, and why they’d rather work twice the hours with quadruple the problems than ever have a boss again.Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff

He turned $1,000 into a billion-dollar brand with a protein bar that outsold Cadbury and Ferrero chocolate bars in the UK.Alan Barratt is the Founder of Grenade, one of the biggest brands in sports nutrition. As a close friend of Richard Branson and Steven Bartlett, he also mentors at Virgin Startup and is a partner at Flight Fund.As a teen, Alan watched his family (literally) work themselves to death for nothing, so he made a different choice. A gym-obsessed teenager earning $4 an hour, he stumbled into supplements, built Grenade from nothing, and outmaneuvered billion-dollar competitors with creativity, not cash.In this conversation, Alan reveals why being broke made him a better entrepreneur, the crazy marketing stunt that put Grenade on the map, and why most businesses fail before they even begin.Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff

She turned 1M Youtube subscribers into a 10M+ Business by trying multiple side hustles before landing on FAYT the Label.Brittany Saunders went from working at McDonald's to making $300K a year at 22 from brand deals. She then started FAYT the Label in her garage and grew to 70 team members and with zero funding or debt.In this episode of Chew the Fat, Brittany shares how she made $2M in one weekend, why traditional marketing loses to personal branding nowadays, and why she cringes when people ask about her “exit strategy.”Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff

Tom Noske, founder of Time To Build, shares his inspiring journey from being $12K in debt to creating a $1.5M personal brand with 424k followers. He discusses the importance of authentic content creation and why niching down could limit opportunities. Tom reflects on losing a mentor over a money conversation and how childhood experiences fueled his self-doubt. He emphasizes the power of setting ambitious goals, enhancing communication skills, and the transformative impact of consistent daily content.

Can a daughter achieve her father’s dreams of becoming an inventor? Annabel Hay, the founder of Clutch Glue proves you can.Annabel is the first person to be offered more money than she asked for on Shark Tank. She turned it down, but then raised $1.4 million from Blackbird, marking the largest pre-seed round in FMCG history. From her TV appearance, one clip hit 200 million views, before a casual Tiktok of her applying Clutch Glue drove $160K in sales overnight.In this conversation, Annabel shares how moved to Hong Kong for its tax benefits to keep the company afloat, why she thrives when people underestimate her, and what she learned about scaling after turning down a Shark Tank deal.

Does “winging it” really work for a multi-million dollar company? And what if you started the company with the love of your life?Don Robertson and Matilda Murray, the husband-and-wife powerhouse behind STAX., prove you can. They’ve created Australia’s first inclusive fitness fashion brand, offering sizes from XXS to 4XL. Today, STAX. has over 150 employees relying on them — but according to Don and Matilda, they’re still “winging it.”In this episode of Chew The Fat, Don and Matilda tell Frank how to penetrate a crowded market with the strongest community, the key difference between a brand and business, and why they used to hate retail but now have twelve stores.

Jamie Oliver and Bear Grylls wore his helmets. But Rob Joseph still hasn’t had taxable income since JobKeeper. This is the reality of building a business from the ground up.Rob is the founder of Anti-Ordinary, a revolutionary action sports helmet that fits and looks like a beanie. His mission? To create the safest helmet in the world — without sacrificing comfort or style. But that mission hasn’t come cheap. After an initial $200,000 investment, Rob found himself $1 million in debt. A competitor copied his patent. He spent four nights a week sleeping in the office only to wake up at 4:45 AM to do it all again. And through it all, he’s refusing to compromise on quality, replacing every unsatisfactory product at a loss.In this episode of Chew The Fat, Rob and Frank dive into the brutal truth of building a protective gear business, why he never does outreach (yet still lands partnerships), and the moment he’ll finally feel like he’s “made it.”Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.From launching a Korean-inspired wellness brand out of her Bondi garage to winning $250K on Gordon Ramsay’s Food Stars last year, Sophie Hood is shaking up the hangover relief game - one pear at a time  🍐 Her brand, @SeoulTonic, blends traditional East Asian ingredients with slick, modern branding, landing her in 80+ retailers (and counting). But Sophie isn’t stopping there… She's on a mission to take Seoul Tonic global, proving that wellness and play can go hand in hand.In this episode, Sophie spills the (pear-infused) tea on how she built her brand from the ground up, why your personal brand is non-negotiable, and what it was like getting business lessons from Gordon Ramsay and Boost Juice’s Janine Allis. From marketing wins to scaling strategies that actually work, she’s got insights that every startup needs to hear - especially if you’re playing in the booming beauty, health, and wellness space.Stocking in Dan Murphy’s, BWS, Amazon, Uber Eats, and beyond... A cross-cultural partnership with Korean legend Mr. Park, and a whole lot of helping Aussies drink responsibly while preventing the dreaded next-day regret.. Sophie is on a roll. Tune in as she shares her wild journey, her biggest lessons, and the marketing moves that made it all happen. Yeah, the pear! 🍐🍐🍐Top 5 takeaways: Personal branding is crucial The art of storytelling Bootstrapping & mentorship Marketing that stands out Cross-cultural partnerships Follow my journey:Website: www.eatwithpurpose.net

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Jason Daniel is the founder and CEO of LSKD, the sportswear brand born out of a backyard hustle and a deep love for action sports. Starting at just 16, Jason turned his obsession with BMX and motocross into a movement - literally. What began as selling tees under the name Loose Kid Industries in his mum’s spare room evolved into LSKD, a globally recognised activewear brand inspiring people to chase the vibe and be 1% better every day. From carpenter to entrepreneur, Jason’s journey is fuelled by grit, passion, and a relentless drive to create gear that blends function, style, and a whole lot of heart. Top 5 takeaways: Roots of hard work and resilience Stay in your lane Community and teamwork at the heart Passion for action sports Gratitude for the journey Follow my journey: Website: www.eatwithpurpose.net  Instagram: ⁠frankgreeff_ ⁠ Youtube: ⁠@Frankgreeff

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Meet Raquel Bouris, the fearless female founder of Who Is Elijah, Australia’s independent fragrance brand that’s redefining the luxury perfume industry. Starting at just 23 in her garage, Raquel saw an opportunity to create cruelty-free, genderless scents, hand-filled right in Sydney. Since launching in 2018, Raquel has transformed a bold idea inspired by a Coachella trip into a $20M business. With a bottle of their iconic NOMAD selling every five minutes in Australia, Who Is Elijah has grown from a startup risk to a global brand. Last year, Raquel achieved a major milestone by selling $1M worth of perfume in a single day. In this episode, Raquel shares her journey of scaling from garage startup to global success. We dive into her decision to step back from day-to-day operations, the importance of focusing on your P&L, and how she approached international expansion and retail partnerships. If you’re looking for actionable insights on scaling a brand, disrupting an industry, and leading with purpose, this episode is packed with invaluable lessons from an absolute weapon! Follow my journey: Website: www.eatwithpurpose.net  Instagram: ⁠frankgreeff_ ⁠ Youtube: ⁠@Frankgreeff