Chew the Fat
Building a $1.5M Personal Brand and Why You Shouldn’t Niche Down. Tom Noske Was $12K in Debt and Nearly Quit Entrepreneurship
Mar 3, 2025
Tom Noske, founder of Time To Build, shares his inspiring journey from being $12K in debt to creating a $1.5M personal brand with 424k followers. He discusses the importance of authentic content creation and why niching down could limit opportunities. Tom reflects on losing a mentor over a money conversation and how childhood experiences fueled his self-doubt. He emphasizes the power of setting ambitious goals, enhancing communication skills, and the transformative impact of consistent daily content.
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Quick takeaways
- Building a personal brand requires consistent content creation, allowing individuals to find their unique voice and engage their audience effectively.
- Authenticity in sharing personal setbacks fosters relatability with followers, enhancing audience loyalty and driving brand growth through shared experiences.
Deep dives
The Power of Daily Content Creation
Creating a personal brand involves consistent content creation, and committing to make a video every day for six months can drastically enhance one's skills and presence. This practice allows individuals to experiment with various themes and styles, ultimately helping them discover their unique voice and audience. By documenting different aspects of life—whether cooking, training, or personal reflections—the exposure gained will contribute significantly to brand visibility. Moreover, this approach incurs little to no cost and serves as a profound learning experience.
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