AJ Williams, founder of Revel Saunas and an 8-figure wellness empire, shares his inspiring journey from a troubled childhood defined by domestic violence and homelessness. He reveals how he turned adversity into a thriving business, reaching $3 million in revenue within just a month. AJ discusses his meticulous market research that allowed him to pinpoint gaps in the wellness industry and the moment he realized he was building not just a business, but a legacy for his children.

In this engaging discussion, Matt Lakajev, Australia's top lead generation expert and founder of Seven Figure Creators, shares his journey from a $280k salary to building a $280k/month business with a tiny team. He reveals how to secure 3000 sales calls without spending a dime on ads and discusses the pitfalls that many business owners face on LinkedIn. Learn how AI can enhance content creation and uncover the secret behind a viral post that generated 4,500 leads in just one day!

In this conversation, Simon Griffiths, co-founder of Who Gives a Crap, shares his journey from a bathroom joke to building a thriving toilet paper brand that has donated over $18 million to sanitation projects. He discusses the power of humor in branding, the importance of addressing global sanitation issues, and how purpose-driven businesses can flourish. Simon also reflects on overcoming self-doubt and the significance of empathy in entrepreneurship, highlighting lessons learned from impactful experiences in diverse communities.

From earning $0 for a year to making $900k a month, the drive of purpose-led founders is like nothing else.Jess Redman and Benji Dimitrioski are the founders of Natures Farmer Sea, a direct to consumer producer of sea moss with no chemicals. Benji, a former professional boxer and Jess, a cancer survivor, teamed up and experienced a 90% conversion rate at in-person markets before scaling with e-commerce.In this episode of Chew the Fat, they reveal why they prioritise purpose over profit, why they push their team to pitch outrageous ideas, and why they’d rather work twice the hours with quadruple the problems than ever have a boss again.Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff

He turned $1,000 into a billion-dollar brand with a protein bar that outsold Cadbury and Ferrero chocolate bars in the UK.Alan Barratt is the Founder of Grenade, one of the biggest brands in sports nutrition. As a close friend of Richard Branson and Steven Bartlett, he also mentors at Virgin Startup and is a partner at Flight Fund.As a teen, Alan watched his family (literally) work themselves to death for nothing, so he made a different choice. A gym-obsessed teenager earning $4 an hour, he stumbled into supplements, built Grenade from nothing, and outmaneuvered billion-dollar competitors with creativity, not cash.In this conversation, Alan reveals why being broke made him a better entrepreneur, the crazy marketing stunt that put Grenade on the map, and why most businesses fail before they even begin.Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff

She turned 1M Youtube subscribers into a 10M+ Business by trying multiple side hustles before landing on FAYT the Label.Brittany Saunders went from working at McDonald's to making $300K a year at 22 from brand deals. She then started FAYT the Label in her garage and grew to 70 team members and with zero funding or debt.In this episode of Chew the Fat, Brittany shares how she made $2M in one weekend, why traditional marketing loses to personal branding nowadays, and why she cringes when people ask about her “exit strategy.”Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff

Tom Noske, founder of Time To Build, shares his inspiring journey from being $12K in debt to creating a $1.5M personal brand with 424k followers. He discusses the importance of authentic content creation and why niching down could limit opportunities. Tom reflects on losing a mentor over a money conversation and how childhood experiences fueled his self-doubt. He emphasizes the power of setting ambitious goals, enhancing communication skills, and the transformative impact of consistent daily content.

Can a daughter achieve her father’s dreams of becoming an inventor? Annabel Hay, the founder of Clutch Glue proves you can.Annabel is the first person to be offered more money than she asked for on Shark Tank. She turned it down, but then raised $1.4 million from Blackbird, marking the largest pre-seed round in FMCG history. From her TV appearance, one clip hit 200 million views, before a casual Tiktok of her applying Clutch Glue drove $160K in sales overnight.In this conversation, Annabel shares how moved to Hong Kong for its tax benefits to keep the company afloat, why she thrives when people underestimate her, and what she learned about scaling after turning down a Shark Tank deal.

Does “winging it” really work for a multi-million dollar company? And what if you started the company with the love of your life?Don Robertson and Matilda Murray, the husband-and-wife powerhouse behind STAX., prove you can. They’ve created Australia’s first inclusive fitness fashion brand, offering sizes from XXS to 4XL. Today, STAX. has over 150 employees relying on them — but according to Don and Matilda, they’re still “winging it.”In this episode of Chew The Fat, Don and Matilda tell Frank how to penetrate a crowded market with the strongest community, the key difference between a brand and business, and why they used to hate retail but now have twelve stores.

Jamie Oliver and Bear Grylls wore his helmets. But Rob Joseph still hasn’t had taxable income since JobKeeper. This is the reality of building a business from the ground up.Rob is the founder of Anti-Ordinary, a revolutionary action sports helmet that fits and looks like a beanie. His mission? To create the safest helmet in the world — without sacrificing comfort or style. But that mission hasn’t come cheap. After an initial $200,000 investment, Rob found himself $1 million in debt. A competitor copied his patent. He spent four nights a week sleeping in the office only to wake up at 4:45 AM to do it all again. And through it all, he’s refusing to compromise on quality, replacing every unsatisfactory product at a loss.In this episode of Chew The Fat, Rob and Frank dive into the brutal truth of building a protective gear business, why he never does outreach (yet still lands partnerships), and the moment he’ll finally feel like he’s “made it.”Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff