#1 Lead Gen Expert in Aus: Make 7-Figures With LinkedIn DMs! How To Write Viral Posts With AI! Run A $280k/Month Business With A Tiny Team - Matt Lakajev
Mar 31, 2025
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In this engaging discussion, Matt Lakajev, Australia's top lead generation expert and founder of Seven Figure Creators, shares his journey from a $280k salary to building a $280k/month business with a tiny team. He reveals how to secure 3000 sales calls without spending a dime on ads and discusses the pitfalls that many business owners face on LinkedIn. Learn how AI can enhance content creation and uncover the secret behind a viral post that generated 4,500 leads in just one day!
Leveraging LinkedIn effectively allows business owners to generate leads and book sales calls without spending on ads.
Personalized cold DMs enhance trust and foster meaningful conversations, moving away from generic outreach strategies.
Understanding the types of viral posts on LinkedIn and using AI can significantly boost content engagement and lead generation.
Deep dives
Maximizing LinkedIn Potential
Using LinkedIn effectively can significantly enhance a business owner's ability to generate leads and build connections. One speaker highlights they have booked over 3,000 sales meetings on the platform through organic outreach, emphasizing that LinkedIn, despite its outdated interface, offers low competition for users. They recommend that business owners stop using old methods of lead generation, which often result in damaged reputations, and instead focus on personalized, human connections that enhance trust. A key strategy is to develop a targeted network, connecting with individuals in relevant industries instead of sending generic outreach messages, which can harm brand perception.
Building Trust via Direct Messaging
A successful approach to cold direct messaging (DM) revolves around personalization and relevance, focusing on making recipients feel valued. Rather than immediately pitching or asking for meetings, business owners should aim for a response that fosters conversation and trust. The speaker emphasizes that DMs need to be unique and sincere to make a lasting impression on recipients—often sharing personal anecdotes that relate to the recipient’s experiences can lead to a more engaging dialogue. By taking this personalized approach, connections are more likely to remember and possibly advocate for you, creating a ripple effect in networking.
Creating Viral LinkedIn Content
The speaker discusses strategies for producing viral content on LinkedIn, which requires understanding the five types of posts that tend to perform well across the platform. These include contrarian opinions, how-to posts, educational content, lead magnets, and storytelling posts. By leveraging data from previously successful posts through AI tools, business owners can better target their audiences and craft appealing narratives that resonate with their specific niches. This thoughtful approach to content creation not only improves engagement but can also lead to significant lead generation and brand visibility.
Sales and Branding Synergy
The episode highlights the importance of integrating sales strategy with strong branding for successful business operations, particularly on LinkedIn. The speaker notes that having a reputable brand can significantly enhance the effectiveness of sales efforts, allowing for quicker trust-building during outreach. When individuals recognize a brand associated with quality and credibility, the process of selling becomes easier, making it imperative for new business owners to establish their unique identity in their niche. Success in sales is not merely about hard work, but rather how effectively one can harness brand visibility to attract leads.
Leveraging AI for Content Creation
AI technology is revolutionizing content creation, offering business owners efficient means to generate high-quality materials that stand out in a crowded digital landscape. The speaker emphasizes that while AI can produce a large volume of content, quality must remain a priority to capture audience attention. By combining personal insights with AI-generated writing, business owners can enhance their visibility and increase engagement, aiming for quality rather than mere quantity. This strategic use of AI can significantly elevate a brand's presence, leading to a deeper connection with the audience and increased conversion rates.
How to book 3000 sales calls with $0 ad spend…this is a masterclass by Matt Lakajev. He turned down a $280k salary to start a business, and now makes $280/month!
Matt Lakajev is ranked No.1 in Australia for lead generation across all social media channels. He helps business owners make money through LinkedIn and is the founder of Seven Figure Creators.
In this conversation, Matt reveals why most business owners destroy their brand on LinkedIn, how AI makes you better (not just faster), and how one of his viral posts got 4,500 leads in a single day.
Follow my journey:
Website: www.eatwithpurpose.net
Instagram: frankgreeff_
Youtube: @Frankgreeff
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