Chew the Fat
How To Disrupt a $30B Industry With Toilet Paper! $18M Donated Without Sacrificing Profit! Who Gives A Crap Founder, Simon Griffiths
Mar 24, 2025
In this conversation, Simon Griffiths, co-founder of Who Gives a Crap, shares his journey from a bathroom joke to building a thriving toilet paper brand that has donated over $18 million to sanitation projects. He discusses the power of humor in branding, the importance of addressing global sanitation issues, and how purpose-driven businesses can flourish. Simon also reflects on overcoming self-doubt and the significance of empathy in entrepreneurship, highlighting lessons learned from impactful experiences in diverse communities.
46:20
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Quick takeaways
- The success of Who Gives a Crap illustrates how a humor-driven brand can transform a basic product into a socially impactful business model.
- Simon Griffiths emphasizes that aligning purpose with employee engagement enhances job satisfaction and drives high performance in the workplace.
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Innovative Business Concept
The idea of creating a socially responsible business by selling toilet paper is central to the discussion. This venture not only sells a mundane product but also uses profits to build toilets and provide clean water to communities in need. The strong branding strategy turns the often-taboo subject of toilet paper into an engaging topic by incorporating humor and vibrant packaging, which makes the brand stand out in a typically monotonous market. The founder believes that reimagining such a basic necessity can shift consumer perspectives on sanitation and its importance.
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