Reimagining an Everyday Product with Humor and Innovation

Can an 8-figure business be built from a bathroom joke? And what if $18 million was donated off the back of it?

Simon Griffiths is the co-founder of Who Gives a Crap, the wildly successful toilet paper company that uses half its profits to build toilets and fund clean water projects around the world.

From a lightning in a bottle idea in his bathroom to a business that's donated over $18 million, Simon built a global brand by doing everything differently… bold packaging, laugh-out-loud copy, and a mission people actually care about.

In this conversation, Simon reveals the moment he knew impact was more powerful than profit, why self-doubt never goes away (even after success), and how purpose-driven businesses can outperform everyone - if they get it right from day one.

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Website: www.eatwithpurpose.net 

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