
Outbound Squad
This sales podcast is for B2B reps and sales teams who want to turn complete strangers into paying customers. Join me (you can call me JBay) as I interview sales experts, leaders, and top-performing reps to learn the stories, secrets, and skills of the world’s most successful sales professionals.
Latest episodes

Feb 7, 2023 • 45min
Jen Allen on the subtle art of multi-threading complex deals
Jen Allen is a Community Growth Lead at Lavender. In this episode, Jen talks about the old way of selling: consensus to sell vs. consensus on the problem, how to know if you’re speaking with the right person, and multi-threading complex deals…looking for skepticism, problem consensus.Connect with Jen on LinkedIn and Lavender here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

Jan 31, 2023 • 56min
Udi Ledergor on Sales & Marketing Alignment Done Right
Udi Ledergor is the CMO of Gong. In this episode, Udi talks about how to create world-class content, positioning, and the future of Gong.Connect with Udi on LinkedIn and Gong here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

17 snips
Jan 24, 2023 • 48min
AE self-sourcing with Charlotte Johnson
Charlotte Johnson is an Account Executive at Salesloft. In this episode, Charlotte talks about blocking and tackling time for outbound, targeting within accounts, and outbound tips & tactics.Connect with Charlotte on LinkedIn and Salesloft here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

19 snips
Jan 17, 2023 • 1h 33min
How to sell to CISOs and security professionals
Ran Friedman is a Business Development Team Lead at Mend. Jonathan Ashkenazi is a Director of Partnership Development at Cynomi. Bruce Gibson is an AVP of Sales, Inside & Commercial at Ermetic. Jeff Ake is a Cybersecurity Solution Sales at iVision. In this episode, we talk about how to sell and prospect to CISOs, how to lead sales reps, and how to coach mentors.Connect with Ran, Jonathan, Bruce, and Jeff on LinkedIn.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

Jan 10, 2023 • 54min
Ralph Barsi on how to be a world-class sales leader
Ralph Barsi is a VP of Global Inside Sales at Tray.io. In this episode, Ralph talks about life lessons, ownership and being a leader, and how to run efficient meetings.Connect with Ralph on LinkedIn and Tray.io here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

Jan 3, 2023 • 43min
What world-class marketing & sales alignment looks like
Jack Gallo is a VP of Sales and Andy Keehn is a VP of Demand Generation at Prolifiq. In this episode, we talk about the alignment between marketing and sales, how to approach expansion into key accounts, and how the feedback loop could be improved between sales and marketing.Connect with Jack and Andy on LinkedIn and Prolifiq here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

Dec 27, 2022 • 44min
How to sell to executives with Tim Harsch
Tim Harsch is a CEO at Meltwater. In this episode, Tim talks about how you can speak to executives, the story behind Owler, and how insights-driven selling has transformed over the years.Connect with Tim on LinkedIn here and Meltwater here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

13 snips
Dec 20, 2022 • 50min
Cyber security sales with Neil Saltman
Neil Saltman is an Enterprise Account Executive at Armis. In this episode, Neil talks about CISOs and org. structure, how to stand out, and prospect do's and don’ts.Connect with Neil on LinkedIn here and Armis here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

Dec 13, 2022 • 1h 1min
Cold calling, self-improvement, and more with Brandon Bornancin
Brandon Bornancin is the CEO & Founder of Seamless.ai. In this episode, Brandon talks about his backstory from janitor to millionaire, improving 1% every day, and cold calling.Connect with Brandon on LinkedIn here and Seamless.ai here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

Dec 6, 2022 • 42min
Jed Mahrle on email deliverability and building an outbound team from scratch
Jed Mahrle is the Head of Outbound Sales at Mailshake. In this episode, Jed talks about email deliverability best practices, and building outbound ICPs.Connect with Jed on LinkedIn here and Mailshake here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.
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