Secrets To Scaling Your Ecommerce Brand

Send us a textThe importance of human connections and personalized interactions in influencer marketing is underscored, highlighting the need for fair compensation for creators and the value of simplifying and streamlining influencer marketing processes.In this episode, Jordan West with Danil, CEO and co-founder of Insense Pro, to dive deep into the world of influencer marketing, affiliate marketing, and creating authentic relationships with influencers. Together, they explore the importance of building genuine connections with influencers and discuss the future of social commerce, including the impact of live shopping and the potential of Meta shops. Listen and learn in this episode!Key takeaways from this episode:Focus on building authentic relationships with influencers rather than one-off transactions. The emphasis is on constant deposits and treating influencers as human beings, not merely transactional partners.Utilize a combination of small compensation and affiliate deals to motivate creators to produce content for platforms like TikTok shop. The approach is particularly successful with vetted creators due to the limited number in the network.Incense aims to simplify manual and operational tasks in influencer marketing, such as copyrights and payments, through its platform. It offers a vetting process for creators, higher opt-in rates, and supports multiplatform campaigns for scalability.The team is the "secret sauce for the scale" according to Danil. Organizations should evaluate team members based on skill set, result orientation, and productivity. Leaders should engage in self-evaluation, seek external feedback, and conduct open conversations with the executive team.Today’s Guest: Danil Saliuk, the CEO and co-founder of Insense Pro, a creator commerce marketplace based in New York. He is an expert in influencer marketing, social commerce, and scaling influencer programs to drive performance sales. Throughout the episode, he shares insights into the evolution of influencer marketing, the impact of micro-influencers on driving sales, and the future of social commerce, including the emergence of live shopping and the potential of Meta shops.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textUncovered the issue of double reporting for add-to-cart events, the impact on data accuracy, and ultimately, the erosion of trust in the platform. A glimpse into the challenges of measuring return on ad spend (ROAS) when running before-and-after comparisons becomes challenging due to changes in data tracking.In this episode, Jordan West gets into a conversation with guest Yiqi Wu, the CEO and founder of Aimerce, a company tackling the conversion API problem. They discuss the challenges with data collection and reporting on Facebook ads, the impact of the Facebook algorithm and Safari changes, and the emergence of conversion API for server-side tracking. They also touch on the limitations and deficiencies of data processing, the importance of storing first-party data independently, and the future of AI tools for understanding customer behavior. Listen and learn in this episode!Key takeaways from this episode:The importance of data for e-commerce businesses, especially in the context of advertising success and challenges with data collection and reporting on Facebook ads.The impact of the iOS 14 update and Safari's deprecation of 3rd party cookies on ad tracking, user tracking, personalization, and return on ad spend (ROAS).The emergence and importance of conversion API in addressing the challenges of browser tracking and data reliability, with a focus on server-side tracking and data processing.The limitations of Facebook's conversion API, including the inability to track the same user across different devices and emails, and the deficiencies in data processing.The significance of storing first-party data separately for transparency, understanding customer behavior, and optimizing business decisions, as well as the role of AI toolings in accessing and interpreting data.The impact of sending more data to Facebook on improving the ads algorithm and targeting capability through training the machine learning algorithm.Today’s Guest: Yiqi Wu, the CEO and founder of Aimerce, a company focused on addressing the challenges arising from the deprecation of 3rd party cookies, specifically on Safari. With a background in computer science and previous experience working on projects like Reddit and Instagram stories, Yiqi is an expert in the area of data processing for e-commerce, particularly with a focus on server-side tracking, data reliability, and the impact of the Facebook algorithm and Safari changes. His company, Aimerce, specializes in providing solutions for e-commerce businesses to navigate the challenges caused by the deprecation of 3rd party cookies and the impact on ad tracking and data reliability.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textThe new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience.In this episode, Jordan West gets  into the latest Shopify additions, unraveling the exciting new features that are about to revolutionize the ecommerce landscape. From combined product listings to upgraded PoS capabilities, improved analytics, and enhanced international selling services, Jordan shares his insights and enthusiasm for these game-changing developments. Listen and learn in this episode!Key takeaways from this episode:The episode discusses the latest additions to Shopify and the importance of staying updated with the new features for e-commerce merchants.The episode covers various new features, including the combined listings app, updated Shopify PoS, native store credit issuance, split shipments, and improved product taxonomy.Shopify promises better analytics with real-time data and the ability to use Shopify QL to query data inside reports.An improved interface for international selling, B2B, and retail, consolidating them into one central location, is highlighted as a plus-only feature.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textA strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility.In this episode, Jordan West gets into a little hack that's been making waves from the world of TikTok. Host Jordan West brings some exciting insights on leveraging TikTok and another platform to boost your ecommerce brand's performance. Jordan also shares some upcoming projects and a unique opportunity for startup-sized ecommerce brands to get his advise. Tune in as we explore a powerful strategy to drive traffic and sales through external sources like TikTok straight to Amazon, and learn how this can elevate your product's performance and brand visibility.  Listen and learn in this episode!Key takeaways from this episode:TikTok can be used as a platform to sell products, similar to Amazon, where people come to buy products, not necessarily brand-related items.The importance of utilizing external traffic to boost sales velocity and rankings on Amazon. This can lead to improved click-through rates, more customer reviews, and better ad performance for Amazon PPC campaigns.The podcast highlights the potential of social commerce principles and influencer-driven marketing across various platforms like TikTok, Meta, and eventually YouTube shopping.The recommendation to try running specific promotions exclusively from TikTok to Amazon, leveraging the rise of influencers working with Amazon.Encouragement for listeners to consider testing the Amazon strategy discussed in the episode, either by reaching out to Upgrowth Commerce or attempting the approach independently.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textUncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness.In this episode, Jordan West walks through the different types of attribution settings and shares his insights on when to use each one. From 1-day click attribution for quick purchase decisions to 7-day click and 1-day view for longer buying cycles, Jordan provides practical tips for optimizing ad effectiveness. Tune in to gain valuable knowledge on how to align your attribution settings with your campaign goals and maximize your ad spend efficacy. Plus, learn the importance of testing and consistency when it comes to finding the right attribution setting for your brand. Listen and learn in this episode!Key takeaways from this episode:Understanding the various attribution settings available (1-day click, 7-day click, 1-day view, 7-day click 1-day view, 28-day click 1-day view) and knowing when to use them based on the product or service being marketed.Tailoring attribution settings to match the buying cycle of the product or service (short buying cycle, longer buying cycle, high consideration products).Aligning attribution settings with campaign goals and the customer journey, and constantly testing and learning to optimize ad spend efficacy.Emphasizing the importance of research, analysis, and consistency in selecting the right attribution settings for Facebook ads.Encouraging listeners to test and not just default to the same attribution settings they have used in the past, and to let Facebook know what is desired for optimal results.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Jordan West, an expert in community building and e-commerce brands, delves into the importance of nurturing a community in 2024. He discusses the power of two-way communication, building strong emotional connections, and leveraging communities for brand success. Key takeaways include the impact of advocates, responding to feedback, and offering formal help for brands interested in community building.

Send us a textThe importance of keeping operational expenses in check - a critical piece of advice for any e-commerce entrepreneur striving to build sustainable, long-term success. The lessons are hard-learned, but the potential for growth, resilience, and smart decision-making shines through every word.In this episode, Jordan West gets into some of the biggest mistakes he has made as an e-commerce entrepreneur. With a focus on sharing his lessons to help you avoid similar pitfalls, Jordan gets vulnerable about the costly errors he's encountered, including the impact of high operational expenses (OpEx). Drawing from personal experiences and industry insights, Jordan shares cautionary tales and practical advice to help you navigate the challenges of growing your e-commerce business. Listen and learn in this episode!Key takeaways from this episode:The importance of keeping OpEx down and being as lean as possible in e-commerce to avoid financial strain and difficulties during tough times.The cautionary tale of making high OpEx-related decisions, such as leases, space acquisitions, or hiring, and the potential negative impact on business growth and scalability.The recommendation to carefully assess expenses before making big purchases, leases, or hires, and to consider scaling down before committing to large financial obligations.Consideration of outsourcing certain functions, like customer service, to ensure flexibility in scaling up or scaling down based on business needs.The importance of negotiating with software companies and agencies to manage costs and carefully evaluating the financial impact of scaling up expenses.The emphasis on being prepared for economic downturns, potential Facebook ad issues, and the necessity of evaluating OpEx before marketing spend.Recommended Book:The Wealthy Barber: https://www.goodreads.com/book/show/2674.The_Wealthy_Barber Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textIntegrating a mobile app with community engagement can aid in providing early access and gated launches. Mobile apps provide repeat awareness and a more direct and engaging relationship between brands and consumers.In this episode, Jordan West and Sam Barati from Tapcart, a leading mobile app company. Get ready to dive into the world of mobile apps for ecommerce as we uncover the power of motivational messaging, subscription management, and app incentives in driving customer retention and increasing purchase frequency. Learn how LSKD, an athletic apparel brand, leverages motivational messaging in push notifications, and how Tapcart's technology helps manage and customize subscriptions, leading to upsell opportunities. Discover the impact of mobile apps on customer lifetime value and the convenience they offer to the fast fashion demographic, specifically Gen Z. Plus, explore the importance of peer-to-peer engagement, push notifications, and app-exclusive promotions in building strong relationships with customers. Listen and learn in this episode!Key takeaways from this episode:Motivational messaging in push notifications can increase user motivation and purchase frequency.Subscription brands can use mobile apps to manage and customize subscriptions, leading to increased retention.Tapcart's technology allows for subscription management within the app, creating upsell opportunities.Mobile apps contribute significantly to total sales for brands, emphasizing the importance of retention and convenience.Mobile apps can lead to higher conversion rates, average order value, and purchase frequency compared to websites.Gen Z and female fast fashion consumers find convenience and quick purchasing through mobile apps appealing.App incentives, such as exclusive products, discounts, giveaways, and gamification, can drive app adoption.Push notifications can be used to build relationships with customers through non-transactional messaging.Today’s Guest: Sam Barati, is a key figure at Tapcart, a leading mobile app company that has been revolutionizing the ecommerce landscape for almost a decade. Sam's expertise lies in crafting cutting-edge e-commerce strategies for mobile apps, with a focus on app extensibility similar to websites, and offering exceptional service to their 2,000-plus customer base. As an esteemed expert, Sam Barati has a deep understanding of the pivotal role mobile apps play in driving retention, customer engagement, and unlocking significant sales potential for premier Shopify brands.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textThe significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential.In this episode, Jordan West and John Roman dive deep into the world of social commerce, platform strategies, and content repurposing. They share insights on their limited success with podcast advertising tests, the value of underpriced attention on TikTok and Instagram, and the potential impact of algorithm control on different platforms. From discussing the growing age demographics on TikTok to exploring the future of closed ecosystem experiences in the direct-to-consumer space, this episode is packed with valuable takeaways for ecommerce entrepreneurs. Join us as we uncover the secrets to leveraging social commerce for brand-building and long-term customer acquisition.Listen and learn in this episode!Key takeaways from this episode:Repurposing content for different platforms can lead to significant increases in engagement and subscriber growth.Algorithm control plays a significant role in social media platforms and can impact content visibility and engagement.Utilizing underpriced attention on live videos and affiliate sales on platforms like TikTok can be beneficial for brand growth.Strategic use of TikTok shop can contribute to long-term customer acquisition and brand-building.The importance of utilizing multiple platforms to engage with audiences and potential strategies in the event of platform changes or bans.The potential impact of closed ecosystem experiences in the direct-to-consumer space and the evolving age demographics on various social media platforms.Today’s Guest: John Roman, the CEO and co-founder of Battlbox, an outdoor adventure brand that prioritizes content, community, and non-traditional e-commerce. He is highly active on LinkedIn, contributing to the onlinequeso.com and awesomepod.com platforms. With a focus on social commerce and leveraging platform-specific strategies, John Roman brings expertise in repurposing content across various platforms, harnessing underpriced attention in live videos and affiliate sales, and strategically utilizing TikTok shop for brand-building and long-term customer acquisition.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textThe significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. In this episode, Jordan West and Lisa Tan from Reverie, a sleep technology company specializing in adjustable bases and customizable mattresses. Lisa shares the challenges of finding partners who understand their unique hybrid business model of retail and technology sales. She explains their use of HubSpot for CRM and email blasts, their complex customer conversion cycles, and their targeted approach to ad spend justified by tracking conversions.Listen and learn in this episode!Key takeaways from this episode:Utilizing tools like HubSpot for CRM and email blasts can be helpful, but considering other tools for different business units may also be necessary.The complexity of customer conversion cycles and the need for multiple touch points over a 3-5 week period is important to recognize.Justifying ad spend by tracking the conversion of people from viewing an ad to becoming a lead is key, especially when targeting specific needs associated with mattress considerations.The importance of educational content at the awareness stage, such as blog articles, to inform customers about products like adjustable bases and dual firmness mattresses.Recognizing the significance of customer purchase cycles, repeat customers, and the need for detailed sleep specialist consultations to establish relationships with customers.The importance of easily understandable KPIs and focusing on measuring leads and conversions to remain on track for scaling.Recommended Tools/Apps:Hubspot: https://www.hubspot.com/ Canva: https://www.canva.com/ Recommended Playbooks/Audiobooks:Google Ads Podcast: https://podcasts.apple.com/us/podcast/the-google-ads-podcast/id1614331490 Today’s Guest: Lisa Tan, representing the sleep technology company Reverie as a key figure in their leadership. As the Director at Reverie, she specializes in navigating the challenges of a hybrid business model, encompassing retail and technology sales. With a keen focus on establishing brand recognition and presence across multiple channels, Lisa shares insights into their use of tools like HubSpot for CRM and email blasts, as well as the complexities of customer conversion cycles within the mattress industry.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow