Ep 587: Co-Founder Of Chubbies - How To Scale Operations in 2024 with Kyle Hency, GoodDay Software

Sep 26, 2024

Kyle Hency, co-founder of Chubbies and now at Good Day Software, dives into the complexities of e-commerce operations and inventory management. He discusses the Pendulum Effect in business trends, stressing the need for brands to prepare for rapid growth while maintaining strong unit economics. Hency contrasts the simplicity of Shopify with the intricacies of traditional ERP systems, showcasing Good Day's innovative approach to streamline operations. The rise of social commerce through platforms like TikTok and YouTube also catches his attention, highlighting future retail dynamics.

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Intro

00:00 • 2min

Scaling Success: The Chubbies Journey

01:35 • 5min

E-commerce Evolution and Brand Challenges

06:18 • 4min

Streamlining E-Commerce Operations

09:59 • 8min

Navigating Social Commerce and Supply Chain Challenges

17:50 • 14min

Connecting with Good Day Software and E-Commerce Growth Opportunities

31:29 • 2min

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The challenges of managing expansive inventories and supply chains, and how Good Day simplifies these complexities for larger brands moving away from spreadsheet-based operations.

In this episode, Jordan West with guest Kyle Hensey, co-founder and former CEO of Chubbies, now a pioneer in e-commerce solutions with Good Day Software. Kyle shares his insights on the Pendulum Effect in business trends, emphasizing the importance of preparing for aggressive growth in the next few years while ensuring strong unit economics.

Listen and learn in this episode!

Key takeaways from this episode:

ERP Transition Skepticism: Brands, especially Shopify-based, are hesitant to shift to traditional ERP systems like NetSuite due to their complexity and lengthy implementation.
Shopify vs. Traditional ERP: Shopify is easy to set up, while ERPs like NetSuite require significant time and resources to implement.
Good Day's Solution: Good Day offers powerful tools with simple interfaces, seamlessly integrated with Shopify, reducing the need for custom engineering and speeding up implementation.
Inventory and Supply Chain Management: Good Day provides strong solutions for managing inventory and supply chains across multiple channels.
Rising Social Commerce: Social commerce, through platforms like TikTok Shop and YouTube Shopping, is growing, similar to trends in Asian markets.
Simplified Operational Tools: Inspired by companies like Apple and Tesla, the goal is to simplify complex tasks for more efficient growth.
DTC vs. Physical Retail: Balancing ecommerce and in-person shopping is crucial as physical retail remains important for social and entertainment experiences.
Entrepreneurial Risk-taking: Young entrepreneurs are encouraged to take risks and trust themselves, emphasizing the value of starting early despite uncertainties.
Building a Market Alternative: Creating a comprehensive alternative to market-leading ERPs requires long-term commitment.

Today’s Guest:

Kyle Hency, the co-founder and former CEO of Chubbies, a company famed for its "most radical shorts on the planet." Currently, he serves as the Chief Strategy Officer at Solo Brands and is heavily involved with Good Day, a software solution focused on optimizing operational complexities for e-commerce brands. Kyle brings a wealth of experience in scaling businesses, integrating retail strategies, and leveraging technological solutions to enhance growth and efficiency within the ecommerce sector.

Recommended Apps/Tools:

GoodDay Software: https://www.gooddaysoftware.com/

Netsuite: https://www.netsuite.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow