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We uncover the pivotal role of AI in changing the landscape for startups, with Franco sharing his insights on leveraging technology to scale businesses. Together, we explore the challenges and opportunities in e-commerce, uncovering strategies to tackle abandoned checkouts and personalized customer engagement.

In this episode, Jordan West with guest Franco Bonifaz explores the fascinating world of AI in marketing and its impact on revenue generation for brands. Franco shares insights into developing AI chatbots, utilizing SMS messaging, and the use of high average order value (AOV) products in e-commerce. The conversation also delves into the legalities of SMS messaging, the future of professional photography in the age of AI, and the potential impact of AI technology on the landscape of startups.

Listen and learn in this episode!

Key takeaways from this episode:

• The effectiveness and reliability of GPT models like Chat GPT for understanding context and engaging with customers in e-commerce.
• The potential impact of voice agents such as 4o Mini and 4o on revenue generation and the use of AI voice cloning for communication with customers.
• The significance of email management and calendar use with products like Superhuman, recommended by the hosts for e-commerce businesses.
• The value of AI chatbots like Phantom for recovering abandoned carts and addressing product uncertainty or price are prominent reasons for cart abandonment.
• The factors affecting abandoned checkouts, including the significance of SMS messaging and the legalities associated with obtaining consent for messaging.
• The potential of AI is to fill the gap in providing personalized and technical sales experiences efficiently and at scale in e-commerce.
• The impact of AI on professional photography and the evolving landscape of business and funding with the advent of AI technology.
• The development of software products to improve e-commerce performance, with a focus on creating AI agents and leveraging technology to support business growth while keeping overheads low.

Today’s Guest: 

Franco Bonifaz, he is connected to the AI and e-commerce industry, leveraging his expertise in developing a software product called Phantom.ai, an AI chatbot designed to assist Shopify store owners in recovering abandoned carts. With a background in photography and marketing, Franco's transition to owning a software company showcases his diverse skill set and strategic insight into e-commerce and AI technology. 

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend