Secrets To Scaling Your Ecommerce Brand

Send us a textPlanning engaging and informative content, promoting the live stream, engaging with the audience, showcasing products naturally, avoiding being overly salesy, and offering exclusive deals are crucial for success on TikTok Live.In this episode, Jordan West shares his insights on the potential of TikTok live shopping and provides tips and best practices for effectively using this platform to engage with audiences and showcase products. Jordan brings his expertise to the forefront, offering valuable advice for leveraging TikTok Shop Live to drive business success.Listen and learn in this episode!Key takeaways from this episode:Emphasizes the tremendous opportunity to make easy money by utilizing TikTok Shop Live Selling to promote your brand and product, with the potential to earn up to $1,000 an hour.TikTok Live Shopping offers real-time engagement with the audience, enabling instant purchases, and showcasing products in an authentic, unscripted manner, which helps in building trust and credibility.It's essential to continuously improve by learning what works, getting better, and cutting out dead spots, ultimately leading to better live streams and more effective product promotion.One does not need to be a Gen Z TikTok hero to succeed. Anyone, regardless of age or experience with TikTok, can leverage live streams to promote their products and reach a wider audience.Recommended Tools/App:Tiktok: https://www.tiktok.com/ Instagram: https://www.instagram.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textEmphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces.In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value and customer loyalty, and the optimal ways to approach Facebook ads for sustainable growth. They explore the subtle nuances of performance marketing, unpacking the myths surrounding customer loyalty, and stressing the importance of understanding the "whys" behind marketing strategies.Listen and learn in this episode!Key takeaways from this episode:Understanding data integrity is crucial for marketing, as focusing solely on efficiency without considering data integrity can lead to unstable cash flow for businesses.The 4 PI framework emphasizes a shift in understanding the marketing funnel, and the significance of organic content and customer-generated content in driving conversions.Customer loyalty may be considered a myth, and profitability often comes from second and third transactions, so focusing on the blended CPA for sustainable growth is important.Providing comprehensive education and offering master classes through platforms like Marketing Max, heat map, and Dora Denny can add value to businesses.Shifting the focus from just Facebook ads to offering proactive services to assist brands beyond advertising can have a positive impact on client discussions and the churn rate.Recommended Tools/App:Shopify: https://www.shopify.com/ Today’s Guest: Charley Tichenor IV, the founder of Disrupter School and a seasoned media buyer with over a decade of experience. As an expert in marketing and data integrity, Charley delivers valuable insights into data-driven marketing strategies, addressing issues of data integrity, sustainable growth, and the impact of market forces on performance metrics. Charley T. is also connected to Disrupter School and is active on social media, offering comprehensive education and industry master classes through Marketing Max, heat map, and Dora Denny.Connect and learn more about Charly T and Disrupter School:LinkedIn: https://www.linkedin.com/in/charleytichenoriv/ Website: https://www.thedisrupterschool.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textImpact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships.In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing. Listen and learn in this episode!Key takeaways from this episode:The potential of influencer partnerships to drive sales through tailored website modes, particularly in different regions.The ease of access for creators to onboard and modify their products.The necessity of pairing CreatorCommerce with an affiliate platform and building high-converting storefronts, along with the willingness to partner with affiliate platforms.The importance of understanding and addressing shortcomings or areas where businesses do not currently serve.Leveraging software to automate influencer relationships and monetize creators at the bottom of the funnel.The alignment of landing pages with ads and the admiration for solutions offered by CreatorCommerce and LoudCrowd.Recommended Podcast/Audiobook:Molly Pittman: https://mollypittman.com/ Today’s Guest: Gary Garofalo, Co-Founder & CEO, LoudCrowd, a company that has been in the influencer marketing business for about 5 years. He and his co-founder, who have been friends for 15 years, started the company to solve the problem of inauthentic partnerships in influencer marketing. Connect and learn more about Gary and LoudCrowd:LinkedIn: https://www.linkedin.com/in/garyugc/ Website: https://loudcrowd.com/ Kenyon Brown, Co-Founder & CEO, CreatorCommerce, journey began at Tapcart, where he realized the importance of meeting customers where they are and understanding their needs. He saw a missing piece in the context of sales channels and worked to fill that gap. Although Tapcart didn't initially boast huge numbers, Kenyon's vision and hard work eventually contributed to its success, leading to impressive sales figures. Connect and learn more about Kenyon and CreatorCommerce:LinkedIn: https://www.linkedin.com/in/kenyonb/ Website: https://creatorcommerce.shop/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textStrategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections. In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections at events. With a focus on collaboration, the importance of faith, and the impact of subscription models, this episode is packed with valuable insights for both brands and service providers in the e-commerce industry.Listen and learn in this episode!Key takeaways from this episode:Shift from paying attention to competition to focusing on building one's own brand, emphasizing the importance of focusing on your own brand's growth rather than being overly concerned with competitors.The limitations of virtual meetings and the value of face-to-face interactions, encouraging attending events to network, build relationships, find solutions for business growth, and create partnerships.Attendees and solution providers are advised to approach events with specific goals and targets in mind, encouraging pre-event research and intentional networking as part of event preparation.Recommended Podcast/Audiobook:Modern Wisdom Podcast: https://chriswillx.com/podcast/ Seven Habits: https://www.franklincovey.com/the-7-habits/ Blue Ocean Strategy: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-book/ Today’s Guest: Chris George, Co-Founder and CEO of SubSummit is an expert in the subscription industry, with a focus on the value of subscription models for both brands and service providers, emphasizing the importance of loyalty, membership, and subscription in building consumer relationships. With the rise of brands pivoting to subscription models, Chris and his team saw an opportunity to bring everyone together. After the challenges of COVID, Chris emphasizes the importance of face-to-face interaction, a lesson learned from the limitations of virtual meetings. He believes that nothing can replace the value of in-person connections and meaningful conversations.Connect and learn more about Chris and SubSummit:LinkedIn: https://www.linkedin.com/in/chrisgcertified/ Website: https://subsummit.com/ 

Send us a textConcentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability.In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportunities of getting a brand onto TikTok Shop, emphasizing the importance of meticulous preparation and the avoidance of shortcuts. Listen and learn in this episode!Key takeaways from this episode:Understanding the potential impact of Meta rolling out the pixel for pixel copy in q3 this year and being prepared for the massive shift in the market.It takes a significant amount of time, effort, and paperwork to get a brand onto TikTok Shop, especially for supplement brands requiring certifications and approvals.The recommendation to avoid using the Shopify Connector and utilize AfterShip for better results to prevent potential issues and shutdowns.Influencers are more likely to engage with brands that already have sales. Boosting sales for the brand is crucial for establishing credibility.Starting with meta content, reusing successful content from TikTok itself, running Spark ads from the brand's page, and focusing on 3 to 5 top-selling products rather than the entire catalog.Recommended Tools/App:Aftership Feed: https://www.aftership.com/feedGrowth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textTurning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution.In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building. Listen and learn in this episode!Key takeaways from this episode:Efficiently acquiring new customers involves measuring the marketing efficiency ratio and analyzing customer lifetime value.Effective data management is crucial, including the centralization of data into a warehouse for better reporting and action planning across all departments. Setting clear expectations and comparing them with actual outcomes is important when analyzing data. Mapping out user journeys and aligning them with observed outcomes in the data is key for effective marketing strategies.The importance of taking action on data and iterating, rather than blindly copying what others are doing.Recommended Tools/App:Notion: https://www.notion.so/ ClickUp: https://clickup.com/ Asana: https://asana.com/ Monday: https://monday.com/ Slack: https://slack.com/ Triple Whale: https://www.triplewhale.com/ BigQuery: https://cloud.google.com/  Recommended Podcast/Audiobook:The New One Minute Manager: https://www.kenblanchardbooks.com/book/the-new-one-minute-manager-6/ Today’s Guest: JJ Reynolds, Founder of Vision Labs, is a seasoned professional in the world of ecommerce, lead generation, and SaaS. With a keen understanding of the importance of taking action on data, JJ specializes in managing data for clients with 7-9 figure businesses in ecommerce, lead generation, and SaaS. JJ's expertise lies in identifying the best ways to acquire customers, reporting on data effectively, and taking strategic action to drive results.Connect and learn more about JJ and Vision Labs:LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/ Website: https://visionlabs.com/ 

Send us a textOptimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights.In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry challenges. We learned about the importance of speed in agency partnerships, customer feedback driving brand evolution, and the value of TikTok Shop for brand exposure.Listen and learn in this episode!Key takeaways from this episode:Speed is crucial in the agency space, prioritizing a fast response over quality and price.Focus on optimizing towards brand-level metrics and lifetime value, rather than just conversion rate and cost reduction.Understanding customer lifetime value and brand alignment is key for successful marketing strategies.Rewarding and maintaining a consistent brand message across all channels, particularly through customer reviews, builds brand trust.Leveraging AI and customer feedback can inform pivots in brand positioning and product offerings.Tailoring marketing strategies to fit each channel, including DTC, retail media, and in-store strategies.Recommended Tools/App:Chat GPT: https://chat.openai.com/ Bard/Gemini: https://gemini.google.com/ Today’s Guest: Stephen Racano, Head of Growth at Geologie, is a well-rounded digital marketing professional with 15+ years of experience in executing & measuring the digital marketing ecosystem. He complements his marketing & business proficiency with a technical skill-set that ensures a strong measurement foundation for cross-channel digital strategies. Stephen help deliver 5x+ year over year growth for 2 consecutive years. Stephen loves to share his passion for analytics and marketing strategies with his team and clients.Connect and learn more about Stephen and Geologie:LinkedIn: https://www.linkedin.com/in/sracano/ Website: https://geologie.com/ Instagram: https://www.instagram.com/sracano/ Amazon: https://www.amazon.com/stores/page/8CA37F82-57A5-41D1-90E3-8DF8F7DDE1E3 Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textExplore the dynamic strategies, game-changing tactics and groundbreaking insights for growth, including utilizing platforms like Facebook Groups, YouTube channels, and TikTok Shop.In this episode, Jordan West and Mina Elias shared about honing in on valuable content creation to revolutionize your agency's approach. They delve into the strategies that propelled Mina's Amazon agency to tremendous success. Discover how Mina's journey from MMA fighter to engineer to supplement brand creator culminated in his thriving Amazon agency managing 185 brands. Learn about his game-changing tactics for TikTok Shop and witness how her YouTube strategy skyrocketed lead generation. Listen and learn in this episode!Key takeaways from this episode:Emphasizing the importance of providing value to customers over self-promotion for DTC businesses.Implementing strategies, such as offering downloadable resources and utilizing SEO optimization tools, to increase inbound leads for an agency.Leveraging collaboration and community building, including targeted collaborations, UGC content, and engaging community managers, to support growth in the e-commerce space.Recommended Tools/App:Tinuiti: https://tinuiti.com/ TubeBuddy: https://www.tubebuddy.com/ Recommended Sites:Jim Stoppani - JYM Supplements: https://jymsupplementscience.com/ MrBeast: https://www.youtube.com/@MrBeast Today’s Guest: Mina Elias, Founder of Trivium,  feeling trapped in the corporate world, Mina decided to start his own supplement brand, MMA Nutrition, focusing on electrolyte powder. As an MMA fighter himself, Mina wanted to create a product that he would personally use. He started his journey as an MMA fighter in 2013 and continues to pursue his passion for the sport while also running his successful supplement brand.Connect and learn more about Mina and Trivium:Instagram: https://www.instagram.com/theminaelias/?hl=en LinkedIn: https://www.linkedin.com/in/theminaelias/ Website: https://triviumco.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textExplore the untapped potential of TikTok shops with influencer seeding and UGC content. Unleash the power of compelling visuals and influencer-driven engagement to amplify your brand's presence.In this episode, Jordan West dove deep into the world of TikTok shops. Jordan shared invaluable insights into the nuts and bolts of TikTok shops, including eligibility, setup processes, common mistakes, and strategies for growth. He delved into the intensive work involved, the potential for brands, and even offered practical assistance for both brands and agencies looking to tap into this once-in-a-lifetime opportunity. Listen and learn in this episode!Key takeaways from this episode:TikTok shop is a game-changer for ecommerce brands, driven by influencer-led social selling.The key to success is to embrace TikTok shop as a once-in-a-lifetime opportunity, leveraging its potential for massive sales growth.TikTok shop requires significant effort in outreach, influencer management, and scaling initiatives for sustainable success.Leveraging influencer content and going live are important strategies to drive organic growth on the platform.Brands and agencies can benefit from a fully managed TikTok shop service or an accelerator program to navigate the complexities and maximize opportunities.Recommended Tools/App:Refunnel: https://app.refunnel.com/Aftership Feed: https://www.aftership.com/feedArchive: https://archive.com/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textWhen selecting an agency, prioritize proven execution and strategy, and trust in your own expertise as a business owner. Look for agencies that focus on delivering execution and strategy, rather than just influence and relationships.In this episode, Jordan West dives into the topic of why agencies don't always live up to expectations. Drawing from his experience running an agency and working with diverse clients, Jordan sheds light on the systemic issues he perceives within the agency world. He delves into the concept of misaligned incentives and highlights the need for a shift in the approach to agency-client partnerships.Listen and learn in this episode!Key takeaways from this episode:Agencies often have massive overhead to cover and must charge a certain amount to brands, leading to misaligned economics and the potential for filler work that may not be valuable to the brand.When working with an agency, it's important to seek high execution and strategy. Business owners should trust in their own knowledge and expertise in building their brand and seek an expert to assist with execution and potentially tweak strategy, rather than assuming the agency knows more about their brand than they do.Business owners should look for the value gap when choosing an agency.While relationships with agencies are important, the focus should primarily be on getting business results rather than simply fostering a strong relationship with the agency.In the past, agencies have been inclined to emphasize influence and relationship-building over execution and strategy. Business owners should be mindful of this and seek agencies that prioritize the elements that lead to actual business results.Recommended Sites:CliftonStrengths: https://www.gallup.com/cliftonstrengths/en/252137/home.aspx Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow