Secrets To Scaling Your Ecommerce Brand

Send us a textIntegrating successful organic content into paid campaigns and aligning ads with organic content that performs well on social media. Using organic content to bring people into the brand's sphere of influence and position the brand attractively before using ads.In this episode, Jordan West and Natasha Chilcott, a seasoned marketing professional with a wealth of experience in social media marketing for direct-to-consumer product brands. Natasha shares the importance of organic content in driving revenue and supporting sales, emphasizing the need to position the brand attractively before using ads. The conversation delves into the essence of organic content, the psychology-based marketing approach, and the integration of successful organic content into paid campaigns. Listen and learn in this episode!Key takeaways from this episode:The significance of organic content for driving revenue and supporting sales.Emphasizing the essence of organic content in building a community and engaging with the audience on a cultural level.Understanding that social media is not primarily for problem-solving but for entertainment, education, and connection.The value of creating content that sparks conversations and evokes emotions without directly promoting the product.The importance of psychology-based marketing and the "unicorn method" in creating effective ads.Understanding emotional IDs and emotional drivers in marketing.Focusing on awareness and consideration phases in the sales funnel when creating social media content.The importance of testing in marketing and adapting strategies based on what's working in real-time.The success of leveraging social partnerships with ambassadors, influencers, and joint partner giveaways to collect emails for email marketing purposes.The significance of moving social media followers onto an owned data list for email marketing to drive higher conversion rates.Today’s Guest: Natasha Chilcott, the Director of Marketing and Sales at Marr Media Group, specializing in social media marketing for direct-to-consumer product brands. With 10 years of marketing experience, Natasha also started her own marketing agency. During the podcast, she shares insights into the significance of organic content in driving revenue and supporting sales, the integration of successful organic content into paid campaigns, the importance of emotional IDs and understanding emotional drivers in marketing, and how her team operates on live dashboards, making daily adjustments to their content strategy based on real-time reactions and trending topics.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textWe uncovered some game-changing insights about the upcoming changes in email marketing regulations and learned about a cutting-edge approach to capturing anonymous website visitors' email addresses without compromising your domain's reputation.In this episode, Jordan West and Michael Diesu gets into the upcoming changes in email regulations and the impact on ecommerce brands. Michael, the cofounder and CEO of Revenue Roll, shares insights on how the changes will affect email marketing and what brands can do to adapt and thrive in this new environment. From the potential risks of spam complaints to the innovative strategies for identifying and targeting cold audiences.Listen and learn in this episode!Key takeaways from this episode:Understanding the impact of changes in email regulations and how it affects a brand's ability to send mass email blasts on their domain.Recognizing the potential risks of high spam complaint rates and the necessity to be selective and prioritize higher intent targets for email sends.Understanding the impact of exceeding spam complaint limits on a brand's email domain health, leading to emails being delivered directly to spam folders.Learning about an innovative strategy involving the use of forwarding emails through multiple domains to minimize risk and maintain main domain health.Exploring the potential for generating incremental revenue from colder audiences through incentivized email marketing, with the focus on providing value to the recipients.Emphasizing the value of a small, focused team and the strategic importance of great products and customer testimonials for business growth.Recommended Tools/Apps:Superhuman: https://superhuman.com/ Recommended Playbooks/Audiobooks:48 Laws of Power: https://www.grahammann.net/book-notes/48-laws-of-power-robert-greene 33 Strategies of War: https://www.goodreads.com/book/show/35289.The_33_Strategies_of_War The Laws of Human Nature: https://www.goodreads.com/book/show/39330937-the-laws-of-human-nature Today’s Guest: Michael Diesu, the CEO and co-founder of Revenue Roll. Michael is an expert in email marketing and discusses the impact of the recent changes in email regulations, particularly from Gmail and Yahoo, on ecommerce brands. He shares how Revenue Roll assists brands in identifying anonymous website visitors and retargeting them through innovative strategies to ensure optimal email performance.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textThe game-changing influencer tech stack that's reshaping the way brands like yours approach influencer marketing. This is not your typical influencer marketing spiel; it's a cutting-edge strategy that's ushering in a new era of social commerce and customer engagement.In this episode, Jordan West gets into the evolving landscape of influencer marketing in 2024. Sharing insights from his own experience and recent discussions with industry experts, Jordan unveils his influencer tech stack and explains why influencer marketing has changed dramatically. From leveraging social commerce to using tools like Social Snowball and Shopify Collabs for managing influencers and affiliates, Jordan offers a wealth of actionable strategies for success.Listen and learn in this episode!Key takeaways from this episode:Influencer marketing has evolved and is quite different from what it used to be. It now involves strategies such as partnering with influencers rather than just paying for posts.Utilizing tools like Social Snowball and Shopify Collabs for managing affiliates, influencers, and turning customers into influencers can be highly effective.The importance of getting creative with incentivizing different tiers of influencers, engaging them through email and SMS, and possibly using bots for outreach.The concept of "social commerce" in 2024 and beyond is highlighted, with a mention of TikTok Shop and the significant opportunities it presents.The introduction of "creator commerce," which involves building cobranded landing pages for major influencers and achieving high conversion rates on those pages.Teasing the topic of customer-generated content and the use of Refundnel to enable it, showcasing its potential impact on generating new customers.Recommended Tools/Apps:Social Snowball: https://socialsnowball.io/ Shopify Collabs: https://apps.shopify.com/collabs Refunnel: https://www.refunnel.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textThe crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer.In this episode, Jordan West gets into the importance of ad account structure in maximizing the effectiveness of your Facebook advertising campaigns. Drawing on his vast experience and expertise, Jordan shares valuable insights on setting up your ad account for success, emphasizing the power of letting the AI do its job, understanding Facebook's machine learning platform, user experience focus, ad delivery optimization, and the significance of dynamic creative testing.Listen and learn in this episode!Key takeaways from this episode:Ad account structure matters significantly in the success of Facebook ad campaigns.Utilize the AI capabilities of Facebook by feeding the right data and optimizing ad delivery.Understand that Facebook is a machine learning platform that focuses on user experience and ad delivery optimization.Implement dynamic creative testing to find the most effective ad combinations for individual users.Emphasize broad targeting and continuous learning and improvement in ad campaigns.Use the scientific method approach in ad testing, such as the 3-2-2 method for images, headlines, and ad copies.Opt for single campaign focus with one business objective per campaign to improve campaign performance over time.Recommended Document:Upgrowth Commerce: upgrowthcommerce.com/adproblems Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textEncouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies. In this episode, Jordan West gets into the crucial topic of creative content in advertising. Jordan shares insights on analyzing creative performance, uncovering hidden gems in your ads, and optimizing your marketing effectiveness. With practical tips on key metrics to consider, such as CPM and spending.Listen and learn in this episode!Key takeaways from this episode:Importance of analyzing creative performance in ecommerce advertising campaigns. Metrics to consider when evaluating creative, such as CPM, spend, cost per result, click through rate, and conversion rate.Trusting the platform algorithms, like Facebook, to allocate spend to high-performing creatives. Benefits of continuous improvement in creative strategy and setting up regular review sessions to analyze ad performance.The significance of using AB testing to develop variations and test different elements of creative.Impact of refining landing pages to improve conversion rates.Recommended Tools/App:Motion/Thumbstop: https://motionapp.com/thumbstop Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textFrom understanding emotional motivators to designing ads that resonate with viewers, this episode offers a step-by-step guide to elevating your ad campaigns and how implementing psychology-based creative can generate outstanding results for your ecommerce brand.In this episode, Jordan West gets into part 2 of the Facebook ad problem series, focusing on psychology-based creative approaches. He shared insights and strategies on how tapping into emotional motivators like nurturance, empowerment, and belonging can enhance ad performance.Listen and learn in this episode!Key takeaways from this episode:Understanding and implementing psychology-based creative in ads can lead to outsized results in ecommerce brands.Spending time researching customer emotions and motivators like nurturance, empowerment, esteem, belonging, safety, freedom, achievement, excitement, and empathy.Copy is crucial in ads, in addition to creative. The right combination of copy and creative can significantly impact ad performance.Place important elements in ads following the natural reading pattern (top left to bottom right) to increase click-through rates. Align images with identified emotions for maximum impact.Test emotional concepts with static ads first, then move on to animated GIFs, and finally develop full user-generated content (UGC) and professional videos that align with emotions.Segment campaigns by emotion, utilize the 3:2:2 method, and monitor performance metrics like click-through rate, engagement, conversion rate, spend, and CPM to iterate and improve creative performance.Recommended Tools/App:Chat gpt: https://chat.openai.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textExplains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively.In this episode, Jordan West gets into the prevalent Facebook ad problems of 2024, kicking off a comprehensive 3-part series. He addresses the critical issue of data loss and provides insights into how to tackle this challenge effectively with a wealth of experience working with clients at Upgrowth Commerce.Listen and learn in this episode!Key takeaways from this episode:Addressed the importance of data loss in Facebook ad campaigns and how it impacts account performance. Emphasized the need for accurate data transmission to Meta's API for effective tracking.Recommended utilizing CAPI connectors to mitigate data loss due to browser restrictions post iOS 14.5. Highlighted benefits like improved data accuracy, privacy compliance, reduced data loss, better conversion tracking, and enhanced campaign optimization.Shared a story showcasing the significance of implementing custom conversions for different offers and products to improve optimization and ROI tracking based on specific business metrics and objectives.Highlighted its Facebook-focused nature, pricing, AB testing capabilities, and the importance of continuity in tracking.Provided a resource document with in-depth details on data loss solutions across a 3-part series. Direct listeners to upgrowthcommerce.com/adproblems to download the detailed document for further insights.Recommended Tools/App:Popsixle: https://popsixle.com/ Elevar: https://www.getelevar.com/ UpStackified: https://www.upstackified.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textLearn how poor deliverability can drain your revenue and discover the strategies to set it right. From the impact of domain reputation to the need for warm-up periods, we covered it all. Plus, don't miss out on the essential insights for switching email service providers and dealing with spam rates.  In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt discuss the intricacies and strategies essential for e-commerce brands to navigate the ever-evolving landscape of email marketing. From the impact of domain reputation to navigating through service provider transitions, they cover it all.Listen and learn in this episode!Key takeaways from this episode:Email deliverability is crucial for generating revenue for brands, and poor deliverability can result in wasted money.Recent changes by Google and Yahoo require brands to use their own domain reputation to send emails, increasing brand responsibility and accountability.Sending emails to addresses that haven't opted in can negatively impact spam rate and deliverability, potentially ruining domain reputation.Excessive spam feedback can negatively impact deliverability, and even a small percentage of complaints can lead to emails being marked as spam by Google.If emails end up in the spam inbox, emergency communication to customers may be necessary to ask them to move the emails out of spam.AI has potential in email marketing for data analysis, decision-making, copywriting ideation, and understanding customer sentiment, but it's essential to double-check and personalize content.Overriding primal instincts is crucial when facing difficulties in business, especially in the competitive space of direct-to-consumer marketing and dealing with social media challenges.Recommended Tools/App:Sendlane: https://www.sendlane.com/ Today’s Guest: Nikita Vakhrushev, CEO of Aspekt, his role involves delving into the complexities of email deliverability and the strategies that brands must adopt to ensure success in their email marketing campaigns. Nikita emphasizes the importance of proper email deliverability, highlighting how it affects the revenue generation for brands and the impact of recent changes by Google and Yahoo on domain reputation. Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textHighlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives. In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bikes discuss the delicate balance between brand awareness and tactical e-commerce activities in marketing. They share insights on leveraging community and referral programs to increase brand awareness and utilizing the existing customer base. The conversation also touches on the importance of creating emotional connections through brand storytelling and the significance of great employees in scaling a business.Listen and learn in this episode!Key takeaways from this episode:Emphasizing the importance of leveraging the community and traditional referral programs to create more awareness and utilize the existing customer base.The plan to collaborate online and offline strategies for specific key cities to create more awareness and increase sales.The significance of great people in scaling, along with creating the best employee experience. Delving into the importance of email marketing and the significant opportunities it presents for businesses.Recommended Tools/App:Klaviyo: https://www.klaviyo.com/ Recommended Audiobook:Archetypes of the Soul: https://www.amazon.com/Archetypes-Soul-Varda-Hasselmann/dp/3442220009 Today’s Guest: Matthias Ehlenfeld, the founder of Woom Bikes, originally from Germany, Matthias established Woom Bikes in Austin, Texas in 2014, focusing on selling high-quality bikes for children online. With a deep understanding of the balance between brand awareness and tactical e-commerce activities in marketing, Matthias is an expert in leveraging community and traditional referral programs to create awareness and utilize the existing customer base.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textFrom building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop.In this episode, Jordan West gets into the latest trends and strategies for leveraging TikTok shop to drive sales and brand growth. From the crucial role of social proof and reviews to the importance of engaging with influencers and leveraging the TikTok shop mall, Jordan shares valuable insights and recommendations for brands looking to maximize their success on this platform. With practical tips and expert advice, this episode is a must-listen for any ecommerce brand looking to crack the code of social selling.Listen and learn in this episode!Key takeaways from this episode:When launching a TikTok shop, focus on building social proof through a significant number of sales and positive reviews to attract influencers.Consider starting with paid ads and hiring creators to promote the shop from the beginning to drive traffic. Going live on TikTok is recommended, and there are resources available to guide brands through the process.Aim to get onto the TikTok shop mall, which acts as a curated marketplace for reputable retailers.Understand the performance and brand qualifications required to be invited to the TikTok shop mall.Seek to work with reputable partners and continuously improve shop performance to maximize success on TikTok.Recommended Tools/App:Notion: https://www.notion.so/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow