Secrets To Scaling Your Ecommerce Brand Ep 580: YouTube + Shopify - Everything You Need To Know with Jordan West
The game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce.
In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He discusses the monumental impact of YouTube shopping on the ecommerce landscape and delves into the unique advantages it offers to merchants. From tapping into a mature audience with purchasing power to leveraging influencer collaborations, Jordan breaks down the key elements that make YouTube shopping a vital channel for new customer acquisition.
Listen and learn in this episode!
Key takeaways from this episode:
- YouTube shopping is now integrated with Shopify Plus and advanced plans, allowing customers to check out on the Shopify platform, which means owning the customer rather than renting them from a platform like TikTok or Amazon.
- YouTube has an older audience with greater purchasing power, making it a significant platform for influencers to drive product sales and for brands to reach potential customers.
- To participate in YouTube shopping, brands need to have a YouTube page with at least 1,000 followers. Platforms such as Shopify Collabs and SORAL are suggested for finding YouTube influencers to collaborate with.
- Brands in the United States are encouraged to explore the YouTube shopping channel and consider beta testing with agencies like appgrowthcommerce for potential early access and partnership opportunities.
Recommended Tools/Apps:
Saral: https://www.getsaral.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow