Ep 573: Micro Influencers vs Macro Influencers - What Drives Ecommerce Revenue In 2024 with Danil Saliukov, Insense Pro

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The importance of human connections and personalized interactions in influencer marketing is underscored, highlighting the need for fair compensation for creators and the value of simplifying and streamlining influencer marketing processes.

In this episode, Jordan West with Danil, CEO and co-founder of Insense Pro, to dive deep into the world of influencer marketing, affiliate marketing, and creating authentic relationships with influencers. Together, they explore the importance of building genuine connections with influencers and discuss the future of social commerce, including the impact of live shopping and the potential of Meta shops.

Listen and learn in this episode!

Key takeaways from this episode:

• Focus on building authentic relationships with influencers rather than one-off transactions. The emphasis is on constant deposits and treating influencers as human beings, not merely transactional partners.
• Utilize a combination of small compensation and affiliate deals to motivate creators to produce content for platforms like TikTok shop. The approach is particularly successful with vetted creators due to the limited number in the network.
• Incense aims to simplify manual and operational tasks in influencer marketing, such as copyrights and payments, through its platform. It offers a vetting process for creators, higher opt-in rates, and supports multiplatform campaigns for scalability.
• The team is the "secret sauce for the scale" according to Danil. Organizations should evaluate team members based on skill set, result orientation, and productivity. Leaders should engage in self-evaluation, seek external feedback, and conduct open conversations with the executive team.

Today’s Guest: 

Danil Saliuk, the CEO and co-founder of Insense Pro, a creator commerce marketplace based in New York. He is an expert in influencer marketing, social commerce, and scaling influencer programs to drive performance sales. Throughout the episode, he shares insights into the evolution of influencer marketing, the impact of micro-influencers on driving sales, and the future of social commerce, including the emergence of live shopping and the potential of Meta shops.

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