Secrets To Scaling Your Ecommerce Brand

David Dokes, co-founder of Polar Analytics and former growth expert at Turo, shares his insights on transforming e-commerce through data. He discusses the importance of a reliable data source to drive impactful decisions and revenue growth. Dokes emphasizes adapting to the evolving marketing landscape, the significance of first-party data amid privacy challenges, and the necessity of understanding market dynamics. Tune in for expert strategies on navigating e-commerce complexities and enhancing business performance using AI-driven analytics.

Send us a textThe concept of using a pop-up to offer discounts in exchange for learning about your brand's story and values is a fresh and effective approach to customer engagement.In this episode, Jordan West unveils a game-changing tool that is revolutionizing email and SMS capture for ecommerce brands. He shares his discovery of a pop-up tool called Alia, which focuses on educating customers about the brand to drive higher conversions and increased customer lifetime value. Jordan delves into the success stories of brands using Alia, emphasizing the significant impact on sales and sign-ups. He also touches on the potential of the tool for ecommerce brands and his plans to get clients on board with this innovative solution Listen and learn in this episode!Key takeaways from this episode:The significance of innovative tools in the e-commerce space and how they can impact merchants.The introduction and endorsement of a new tool called Alia, which focuses on email and SMS capture.The impact of educating potential customers about a brand's special attributes on conversion rates and average order value.The success stories of brands, such as Urban Smokehouse, using the Alia pop-up and achieving significant increases in monthly sales and sign-ups.The suggestion to check out the Alia pop-up tool and potential benefits for e-commerce brands, along with a call-to-action to tell them that Jordan sent you.Recommended Tools/Apps:Alia Popup: https://apps.shopify.com/alia Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textThe game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce.In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He discusses the monumental impact of YouTube shopping on the ecommerce landscape and delves into the unique advantages it offers to merchants. From tapping into a mature audience with purchasing power to leveraging influencer collaborations, Jordan breaks down the key elements that make YouTube shopping a vital channel for new customer acquisition. Listen and learn in this episode!Key takeaways from this episode:YouTube shopping is now integrated with Shopify Plus and advanced plans, allowing customers to check out on the Shopify platform, which means owning the customer rather than renting them from a platform like TikTok or Amazon.YouTube has an older audience with greater purchasing power, making it a significant platform for influencers to drive product sales and for brands to reach potential customers.To participate in YouTube shopping, brands need to have a YouTube page with at least 1,000 followers. Platforms such as Shopify Collabs and SORAL are suggested for finding YouTube influencers to collaborate with.Brands in the United States are encouraged to explore the YouTube shopping channel and consider beta testing with agencies like appgrowthcommerce for potential early access and partnership opportunities.Recommended Tools/Apps:Saral: https://www.getsaral.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textDiscover the power of seamless integration with Shopify and Klaviyo, enhancing efficiency and personalization in your email marketing strategy. It's all about leveraging tech to amplify your brand's reach. The importance of regular email communication and the potential benefits of using the recommended tool for efficient, cost-effective email marketing.In this episode, Jordan West shares his excitement about the tool and walks listeners through its features and benefits, offering insights on how it can enhance brand marketing strategies. He also discusses his personal experiences and provides a glimpse into the potential impact of this game-changing tool on the ecommerce landscape. Listen and learn in this episode!Key takeaways from this episode:The tool is an AI email builder that allows for almost instant creation of emails, making it simple and quick to design and generate campaigns.It requires integration with Shopify and Klaviyo for seamless connectivity with your eCommerce platform, but it also has the option to use other ESPs like SendLane or Mailchimp.The tool offers different campaign types, including product features, review highlights, sales, collection features, and more, making it suitable for various marketing purposes.Emphasizes the importance of consistent email marketing, stating that sending at least two emails per week is crucial to maintain engagement and avoid landing in spam filters.Highlights the potential cost-effectiveness and time-saving benefits of using a tool like Ripple.ai, as it can significantly reduce the design costs and workload associated with email marketing campaigns.The potential for advisory involvement with Ripple.ai, showcasing the host's interest in building relationships with innovative companies in the eCommerce space.Recommended Tools/Apps:Getripple.ai: https://getripple.ai/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textExploring ways to adapt to health-conscious trends without compromising the whiskey-making process, acknowledging the rise of the sobriety movement, and promoting conscious drinking. In this episode, Jordan West sits down with guest Aidan Mehigan, the founder of Natterjack Irish Whiskey, they get into the captivating world of spirits, scaling businesses, and navigating the challenges of the alcohol industry. They explore how Natterjack is redefining the whiskey experience, appealing to non-whiskey drinkers, and embracing the rise of the sobriety movement. Listen and learn in this episode!Key takeaways from this episode:Aidan Mehigan's aim to create a whiskey brand that appeals to non-traditional spirit drinkers and the uninitiated in the spirit space, focusing on the aspirational side of the brand's story.Understanding the three key factors for scaling a business - liquid, marketing, and people, and the complexities of operations, supply chain, and delivery as the brand scales.The necessity of compelling storytelling and leveraging direct-to-consumer (DTC) sales to drive traffic and sales in bricks-and-mortar retail, focusing on creating a narrative that grows the category rather than stealing market share.Utilizing platforms like LinkedIn for thought leadership and brand promotion and understanding the challenges and opportunities in the whiskey and alcohol market.Openness to saying yes to ideas, embracing failure as a means of learning, and the importance of failing fast and often for learning according to the Jeff Bezos principle.Natterjack's bold move of not playing in the traditional age statement game and aiming to appeal to non-whiskey drinkers while emphasizing quality, versatility, and learning from mistakes.The impact of personal experiences on handling business challenges and the entrepreneurial mindset shaped by previous experiences.Today’s Guest: Aidan Mehigan, is the founder of Natterjack Irish Whiskey, a brand that aims to redefine the traditional Irish whiskey market by appealing to non-whiskey drinkers and embracing the rise of the sobriety movement. As an expert in the spirits industry, Aidan emphasizes the importance of conscious drinking, marketing strategies to reach a wider audience, and the challenges of scaling a business in the alcohol industry.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textUncover the power of data providers and event quality matching in driving results. I delve into practical, hands-on strategies to optimize your Meta advertising campaigns.Understand the value of working with an agency to test scalable ideas and drive incrementality. Gain insights on leveraging Google for adjacent category searches and revenue growth.In this episode, Jordan West shares his recent success story of how he rebuilt an ad account to achieve great results despite the challenges posed by Meta and new customer acquisition strategies. He walks us through the practical steps he took, emphasizing the importance of data quality, campaign structure, and testing concepts within the Meta platform.Listen and learn in this episode!Key takeaways from this episode:The importance of using a great data provider to improve event quality matching within the conversions API.The recommendation to avoid using Advantage Plus due to issues seen this year with it being more of a "black box" than other products.Identifying top-performing ads by analyzing metrics such as frequency, CPM, CPA, cost per link click, and spend, regardless of initial CPA performance.Implementing a new campaign structure based on the top-performing ads, utilizing a consolidated campaign structure and a CBO ad set.The emphasis on testing concepts and iterating against new scalable ideas to drive incrementality and revenue.Highlighting the importance of understanding what truly drives revenue and incrementality in advertising, rather than only attributing the last click.The recommendation of working with a great agency for testing new scalable ideas and concepts and driving revenue growth.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textDiscover the practical steps to leverage AI in your workflows, freeing up your valuable time and empowering you to focus on the human touch that truly matters in marketing. Learn how AI-enabled tools can rapidly analyze competitors' websites, extract emotional themes from customer reviews, and take your brand to new heights.In this episode, Jordan West shares the world of AI and its game-changing impact on marketing. Drawing insights from a compelling pottery class study, Jordan shares how quantity can lead to quality, emphasizing the power of testing and iteration. He unveils practical tips for leveraging AI-enabled tools to streamline tasks, ideate on hooks, and enhance messaging tests. Jordan also opens up about the value of AI in analyzing customer reviews and emphasizes the importance of asking better questions in marketing. Listen and learn in this episode!Key takeaways from this episode:The story of the pottery class illustrates how focusing on quantity can lead to improved quality. Testing and iterating through a high volume of ideas and executions can lead to valuable insights and success.Using AI to automate tasks that don't require human creativity or intuition can free up time for more high-value, human-centered work. Tools like Foreplay and ChatGPT are mentioned as useful resources for generating ideas and insights.AI can be utilized to generate a multitude of hook ideas, ad copy variations, and emotional insights from customer reviews, allowing for efficient and creative marketing content creation.AI tools can analyze competitors' ads, websites, and customer reviews to uncover valuable insights and inform marketing strategies.Recommended Tools/Apps:Superhuman: https://superhuman.com/ Foreplay: https://www.foreplay.co/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textThe transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential.In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his shifting perspective from pure click attribution models to the value of AI models, sparking a conversation on the efficiency and reliability of tracking customer journeys. As he navigates through the complexities of different software tools and strategies, Jordan shares real-life insights and experiences to shed light on the ever-evolving landscape of ecommerce.Listen and learn in this episode!Key takeaways from this episode:The difference between attribution software and mixed media modeling, providing insights into tracking the customer journey and understanding what drives conversions.Pure click attribution models and highlights the limitations in determining the true drivers of conversions, particularly in a multi-channel marketing environment.The value of leveraging advanced AI models to make informed decisions about allocating marketing budgets and scaling ecommerce brands effectively.Exploring innovative tools such as Prescient AI is highlighted as a crucial step in understanding the impact of marketing activities across multiple channels and driving conversions.The impact of platforms like TikTok on driving traffic and conversions, underscoring the need for sophisticated tracking and analysis tools to optimize marketing strategies.The significance of utilizing tools that help ecommerce brands make data-driven, efficient decisions, especially when managing significant marketing budgets and scaling operations.Recommended Tools/Apps:Prescient AI: https://www.prescient-ai.io/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textThe pivotal importance of capitalizing on successful content, rather than constantly seeking new creative avenues. It's time to shift gears and focus on amplifying what truly works for your brand. Imagine turning one extraordinary piece of creative into a multitude of powerful hooks, each serving as a catalyst for engagement and conversion.In this episode, Jordan West shares tactical and practical ways to turn one piece of content into ten. Exploring the power of testing on Meta and TikTok, Jordan delves into the concept of creative testing and offers insights on how to effectively double down on successful traction. Unveiling a method to create multiple hook variations using a fascinating tool, Jordan's expert strategies are sure to help ecommerce brands take their marketing to the next level. Listen and learn in this episode!Key takeaways from this episode:The episode discusses the practical ways to turn 1 piece of content into 10 pieces of content, not just for the sake of having more content, but for the purpose of testing.Emphasizes the importance of testing, specifically on Meta and TikTok, to understand what works and what doesn't.Once traction is gained in a specific area, the concept of creating "parent and child" relationships is discussed. This involves doubling down on successful strategies rather than constantly creating new ones.Highlights the use of a special internal tool for competitive analysis and insights, which aids in creating effective content and ads.The 322 method for testing hook variations, headlines, and ad copy to identify what resonates with the audience.Recommends utilizing emotional IDs and seeking a tool called Chi GPT to generate new hooks based on emotional elements for testing and iteration.Recommended Tools/Apps:Foreplay: https://www.foreplay.co/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textThe importance of human connections and personalized interactions in influencer marketing is underscored, highlighting the need for fair compensation for creators and the value of simplifying and streamlining influencer marketing processes.In this episode, Jordan West with Danil, CEO and co-founder of Insense Pro, to dive deep into the world of influencer marketing, affiliate marketing, and creating authentic relationships with influencers. Together, they explore the importance of building genuine connections with influencers and discuss the future of social commerce, including the impact of live shopping and the potential of Meta shops. Listen and learn in this episode!Key takeaways from this episode:Focus on building authentic relationships with influencers rather than one-off transactions. The emphasis is on constant deposits and treating influencers as human beings, not merely transactional partners.Utilize a combination of small compensation and affiliate deals to motivate creators to produce content for platforms like TikTok shop. The approach is particularly successful with vetted creators due to the limited number in the network.Incense aims to simplify manual and operational tasks in influencer marketing, such as copyrights and payments, through its platform. It offers a vetting process for creators, higher opt-in rates, and supports multiplatform campaigns for scalability.The team is the "secret sauce for the scale" according to Danil. Organizations should evaluate team members based on skill set, result orientation, and productivity. Leaders should engage in self-evaluation, seek external feedback, and conduct open conversations with the executive team.Today’s Guest: Danil Saliuk, the CEO and co-founder of Insense Pro, a creator commerce marketplace based in New York. He is an expert in influencer marketing, social commerce, and scaling influencer programs to drive performance sales. Throughout the episode, he shares insights into the evolution of influencer marketing, the impact of micro-influencers on driving sales, and the future of social commerce, including the emergence of live shopping and the potential of Meta shops.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow