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Explore cash flow strategies, like leveraging pre-sales for inventory, using ad platform invoicing, and credit extensions to scale e-commerce businesses. Personal insights highlight supplier negotiation, inventory management, and low-risk financing for growth.

In this episode, Jordan West with guest Grayson Cross gets into the nuts and bolts of cash flow management and financing for e-commerce brands. Grayson shares practical strategies for leveraging customer pre-sales, utilizing monthly invoicing options from major ad platforms, and optimizing credit cards and invoice financing services to extend payment timelines. 

Listen and learn in this episode!

Key takeaways from this episode:

• Embrace Change:
  Change is essential for growth despite its challenges.
• Leverage Pre-Sales:
  Pre-sell limited editions to fund inventory, as seen in the gaming industry.
• Personal Interaction:
  Founders should engage customers through personal digital content.
• Ad Platform Payments:
  Use invoicing from platforms like Facebook and Google to manage cash flow.
• Smart Credit Use:
  Utilize credit cards like Amex Plum with net 60 terms, and tools like Ampla for extended payment terms and rewards.
• Invoice Financing:
  Services like Settle and Melio offer extended payment terms to ease cash flow.
• Tiered Financing:
  Use a mix of financing options strategically, from asset-based lending to revenue-based financing.
• Supplier Negotiation:
  Build strong supplier relationships and negotiate better terms for improved cash flow.
• Inventory Management:
  Keep inventory aligned with sales; use solutions like Portless for better flow and shipping.
• Strategic Debt:
  Leverage debt wisely for growth, balancing risks and rewards.
• Post-COVID Strategy:
  Adapt to post-COVID challenges to sustain growth.
• Entrepreneurship Reality:
  Entrepreneurship requires practical knowledge and self-awareness.
• Cash Flow Priority:
  Keep OpEx under 20%, using a mix of financing tools, and maintain accurate accounting methods.
• Hierarchical Financing:
  Start with low-risk options like supplier terms before exploring riskier financing models.

Today’s Guest: 

Grayson Cross, a proven serial entrepreneur and the head of growth as well as a full partner at Weekend Digital. Weekend encompasses various branches including investment, digital, studios, and motorsports. Grayson has deep expertise in digital marketing and media buying, having started his entrepreneurial journey at the youn

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend