Secrets To Scaling Your Ecommerce Brand

Send us a textBlind faith in your marketing channels attribution data won’t serve you well. How do you know if your marketing dollars are working on these ad platforms, just ask your customers?In this episode, Eric Bandholz, founder of Beardbrand, shares how using a simple post-purchase survey to find where their customers discovered Beardbrand has been instrumental in their growth. Finding out why your customers purchased, allows you to focus on what your value proposition is and refine details within your marketing operations. This simple strategy might just change the way you do your marketing!KEY TAKEAWAYS FROM THIS EPISODEA simple Post Purchase Surveys question should impact your marketing decisions: How did you first hear about Beardbrand?Organic Youtube accounted for 40% of customers finding Beardbrand. As a result: 80 % of content if so for our customer, 20% of our videos are promotional for our products.Know your client and serve them well.Finding out why your customers purchased allows you to focus on what your value proposition is and refine details within your marketing operations.Redefine what success means to you and surround yourself with people that share the same values as you.If you want to be an entrepreneur, you have to love solving problems. You have to be ready to suffer to solve those problems.Podcast: https://podcasts.apple.com/us/podcast/ecommerce-conversations-by-practical-ecommerce/id874457373TODAY’S GUESTEric Bandholz is the founder of Beardbrand and the first urban beardsman. He is passionate about changing the way society views beardsmen and wants to help men find ways to keep on growing and become better men. He is also the host of the podcast Ecommerce Conversations.Beardbrand is a company dedicated to providing educational and inspirational content to help men Keep on Growing. Their line of highly versatile grooming products for beard, hair, and skin supports an ever-growing online community that boasts over one million YouTube Subscribers. Beardbrand has been featured by GQ, Men’s Health, Forbes, Fast Company, Shark Tank, and more. Connect and learn more about Eric and Beardbrand here:Twitter: https://twitter.com/bandholz?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorLinkedIn: https://www.linkedin.com/in/bandholz/Website: https://www.beardbrand.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWhat can a really good influencer do to your brand?In this episode, Sean Holladay AKA Holladay, Co-Founder of Spacestation talks about how they grew through influencer marketing and have since invested in over 30 brands. He gives valuable tips about how to get the right influencers and how they contribute to growing your brand even after you’ve finished working with them. Listen up and let’s grow together!KEY TAKEAWAYS FROM THIS EPISODETo find the right influencers for your brand, zero in on your keywords to find the voices using these keywordsAn influencer's number of subscribers is secondary. Their engagement is the biggest factor to look for. At the end of the day, business is done between people. The better and the more that you bet on your team, the quicker you will scale.You cannot replace people with software.TODAY’S GUESTSean Holladay is the Co-Founder of Spacestation.Spacestation specializes in connecting brands and online influencers. They utilize connections, skillsets, and track records to work with both emerging companies and establish partnerships with extremely popular internet personalities.Connect and learn more about Holladay and Space Station here:Website: https://spacestation.comLinkedIn: https://www.linkedin.com/in/seanholladay/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIn a sea of a competitive market, how do you find your own space and stand out?In this episode, the Founder and CEO of Welly, Ben Kander, shares the inspiration and purpose behind the brand. He talks about how they made their own space in this competitive market and grew through the wholesale and customization route. Listen up and get some fresh ideas from this episode.KEY TAKEAWAYS FROM THIS EPISODEEvery entrepreneurship is just a game of pivots. Try something, if it works, scale and if it doesn’t, pivot quickly.Anyone can make a product. It’s about learning, adjusting, and failing fast.Invest more in people that believe in you and build out your “Me Team”.As a start-up, it is vital for your growth to leverage your network. Follow the Artists - Artists tell stories and have beautiful work to showcase.App: Lucky orangehttps://apps.shopify.com/lucky-orangeTODAY’S GUESTBen Kander is the Founder and CEO of Welly, LLC.Welly, creates stylish, insulated bottles and mugs with real bamboo that make it beautifully simple to stay hydrated while reducing reliance on single-use plastic. Every purchase helps those in need: Welly donates 1% or more of sales to clean water solutions to people in developing countries.Connect and learn more about Ben and Welly Bottle here:Website: https://www.wellybottle.comLinkedIn: https://www.linkedin.com/in/benjamin-kander-52480537/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a text“If only people could try it on, they would love it.”  What if apparel brands could bring the experience of a retail store fitting room into a customer's home? In this episode, Benjamin Davis, the Founder, and CEO of TryNow talks about a unique and interesting concept of try now, buy later. He talks about how this strategy brings in more orders, higher customer satisfaction, and increased conversion rates. Listen up and see if this is a strategy you’ve been missing!KEY TAKEAWAYS FROM THIS EPISODETry now, buy later strategy results in more orders, decrease CPA, and an increase in Average Order ValuesIf the customers don’t need to pay upfront, they will put more into their carts, and that increases the opportunity for shoppers to find more products that they love.Behind every market-changing idea is a conferring idea. Higher return rates can be healthy for your business.TryNow unlocks conversion rates and increases average order values in a massive way which offsets the return increase.TryNow helps brands move away from a need to discount products.Persistence, maintaining equanimity, and deep devotion to customers are key to scaling. TODAY’S GUESTBenjamin Davis is the Founder and CEO of TryNow. TryNow is a try now, buy later software for Shopify Plus brands. Connect and learn more about Ben and TryNow here:Website: https://www.trynow.ioLinkedIn: https://www.linkedin.com/in/benjamin-davis-1010a821/Email: bdavis@trynow.ioWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWhat could partnering with the biggest brands do for your brand growth? In this episode, Vincent Mastrangelo, COO of KidsEmbrace, shares their journey of partnering with big brands and the success that followed. He talks about balancing the benefits of collaborating with brands for growth, along with ensuring you build your own brand value along the way. If you’ve considered licensing deals and collabs with other brands, this episode is a must-listen!KEY TAKEAWAYS FROM THIS EPISODEOnce you land a big name in licensing, other big brands will follow. User-generated content (UGC) outperforms other social media content when executed well.Get creative when working with influencers (ex. use a blog post with backlinks for more exposure). Collaboration is a key to successfully scaling online. Book: Shoedoghttps://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809TODAY’S GUESTVincent Mastrangelo is the COO at KidsEmbrace, LLC. He is one of the founders of KidsEmbrace and has been with the company from its very humble beginnings.KidsEmbrace is a well-established children's product brand specializing in licensed character baby goods such as car seats and baby walkers. They started in a garage in Sherman Oaks, CA, back in 2007, now offering dozens of products and continuing their growth in both US and international markets.Connect and learn more about Vincent and KidsEmbrace here:Website: https://www.kidsembrace.comLinkedIn: https://www.linkedin.com/in/vincent-mastrangelo-07817645/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf you are on multiple paid channels, you need an outside platform to measure attribution, it's your arbiter of truth!In this episode, Kyle Hunt, CEO of Family Gifts Co., talks about the benefits of storing your data in one place that is totally outside of your paid ads platform as they scaled by 50x in less than one year. Listen up and discover a valuable technique in this new episode. KEY TAKEAWAYS FROM THIS EPISODEYou do the best with the information you have and make the most educated decision that you can, and you see the result. If it works, you scale it. If it doesn’t, then you don’t.Profit is ultimately what matters the most and your most important metric to make decisions based on.Most people could easily double the size of their business if they increase their budgets.Our largest ad spend are on “zero targeting campaigns”App: Order Metrics, Rockerboxhttps://ordermetrics.comhttps://www.rockerbox.comVideo Content: E.P.I.C.https://www.facebook.com/watch/?v=154316386514814TODAY’S GUESTKyle Hunt is the CEO of Family Gifts Co. He is an American entrepreneur and business investor with over eight years of experience in starting, scaling, buying, and selling 7 and 8 figure E-commerce companies.Connect and learn more about Kyle and Family Gifts Co. here:Website: https://familygiftsco.comLinkedIn: https://www.linkedin.com/in/kyle-a-hunt/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textSustainability is a buzzword that is often misused.In this episode, Arielle Crawford, Founder and Creative Director of Shop Arielle, shares her definition of what it means to build a sustainable fashion brand. She shares the slow and steady journey of sustainability in their business. Listen up and learn!KEY TAKEAWAYS FROM THIS EPISODETo do things the right way, sometimes, it can’t be scaled at mass.Conventional fashion can be very competitive, while sustainable fashion is much more collaborative.Sustainable fashion welcomes transparency and lifts the veil between the customers and the brand.Show up every single day and grow day by day authentically and organically.Wholesale channels allow you to scale your production.TODAY’S GUESTArielle Crawford is the Founder and Creative Director of Shop Arielle. Shop Arielle is a sustainable apparel label committed to regenerative materials, fair-trade labor, supply chain integrity, and consumer education.Connect and learn more about Arielle and her company here:Website: https://shop-arielle.comInstagram: https://www.instagram.com/shop_arielle/?hl=enLinkedIn: https://www.linkedin.com/in/arielle-t-crawford-51111033/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textFinding the right fitting clothes is a challenge. Finding the right fit while shopping online is not only a challenge for the customer, but also for brands.In this episode, Greg Moore, CEO of Wair, shares how their technology helps brand owners improve customer satisfaction, reduce returns and get higher conversions online.KEY TAKEAWAYS FROM THIS EPISODEOne of the biggest challenges apparel brands face today online is sizing.You have to make the process as easy as possible for your customers.Just by having a “Fit Size” button on the website increases customer trust and increases conversions.Understand the problem, isolate a process, then figure out which tool solves that.Book: Educated by Tara Westoverhttps://www.penguinrandomhouse.com/books/550168/educated-by-tara-westover/TODAY’S GUESTGreg Moore is the CEO of Fit3D, Inc. (Fit3D & WAIR). He is also an Emmy Award winner, executive leader, public speaker, the multi-patent recipient and builds businesses to solve world-altering problems with data profitably.WAIR is The Modern Solution for Personalized Fit. They help apparel, and fashion retailers deliver a confident shopping experience while increasing conversions and sustainability and reducing returns.Connect and learn more about Greg and Wair here:Website: https://getwair.comLinkedIn: https://www.linkedin.com/in/gregoryamoore/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIs it possible to grow a 9-figure business with very little marketing spend? Yes, listen to hear how.In this episode, the CEO, and Co-Founder of Simple Modern Mike Beckham talks about how they were able to grow to 100 million in revenue per year in four years with very little spend on social media platforms. If you are still in the that’s good to be true state, then listen and be enlightened.KEY TAKEAWAYS FROM THIS EPISODEMost breakthroughs are not sky-parting light shining down moment, they are the accumulation of a growth mindset and doing the right thing over and over.Growing a great brand is a lot more about being willing to make small, one percent improvements every single day.It’s hard to build anything great if you constantly have to rebuild part of what you’re doing.Do you have a clear idea of how you are going to acquire customers? Find unique channel strategies in which you aren’t competing with legacy brands that you aren’t going to beat. You cannot scale an organization without scaling the number and quality of leaders.Book: Think Again https://www.amazon.com/Think-Again-Power-Knowing-What/dp/1984878107TODAY’S GUESTMike Beckham is the CEO and Co-Founder of Simple Modern. He is a businessman and also a professor in Entrepreneurship.Simple modern is an Oklahoma company created to do business differently and give generously. They offer a stylish selection of stainless steel insulated water bottles, travel mugs, tumblers, food storage solutions, backpacks, and travel gears.Connect and learn more about Mike and Simple Modern here:Website: https://www.simplemodern.com/products/summit-water-bottle-with-straw-lid-chug-lid-and-flip-lid-22oz?variant=36490286563400LinkedIn: https://www.linkedin.com/in/mike-beckham-93a3b99/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textNo matter how easy you think digital marketing is, and it’s not, you still have to be creative and explore options.In this episode, the CEO, and Co-Founder of Think Jinx, Terri Rockovich talks about a unique marketing technique that is barely heard of in the industry. She shares how they explored partnership programs that contributed to their growth. Listen and be ready to learn something new.KEY TAKEAWAYS FROM THIS EPISODEAffiliate marketing is a marathon, not a sprint.Have a rapport with the one who reviews your brand and creates content on your behalf in your editorial partnerships.Optimize high-value partners. Find the top 10 voices in your industry.You don’t have time for perfection in the start-up environment so do quick, iterative testing.Book: Essentialismhttps://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382TODAY’S GUESTTerri Rockovich is the CEO and Co-Founder of Think Jinx. She is a direct-to-consumer expert who successfully explored a unique marketing technique for Think Jinx.Think Jinx is an online destination for modern dog nutrition.Connect and learn more about Terri and Think Jinx here:Website: https://thinkjinx.com/pages/about-usLinkedIn: https://www.linkedin.com/in/terrirockovich/Instagram: https://www.instagram.com/thinkjinx/Facebook: https://www.facebook.com/thinkjinxTwitter: https://twitter.com/thinkjinxWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply