Secrets To Scaling Your Ecommerce Brand Ep 210: Increase Conversion Rates Using Try Now, Buy Later Concept With Benjamin Davis of TryNow
“If only people could try it on, they would love it.” What if apparel brands could bring the experience of a retail store fitting room into a customer's home?
In this episode, Benjamin Davis, the Founder, and CEO of TryNow talks about a unique and interesting concept of try now, buy later. He talks about how this strategy brings in more orders, higher customer satisfaction, and increased conversion rates. Listen up and see if this is a strategy you’ve been missing!
KEY TAKEAWAYS FROM THIS EPISODE
- Try now, buy later strategy results in more orders, decrease CPA, and an increase in Average Order Values
- If the customers don’t need to pay upfront, they will put more into their carts, and that increases the opportunity for shoppers to find more products that they love.
- Behind every market-changing idea is a conferring idea. Higher return rates can be healthy for your business.
- TryNow unlocks conversion rates and increases average order values in a massive way which offsets the return increase.
- TryNow helps brands move away from a need to discount products.
- Persistence, maintaining equanimity, and deep devotion to customers are key to scaling.
TODAY’S GUEST
Benjamin Davis is the Founder and CEO of TryNow.
TryNow is a try now, buy later software for Shopify Plus brands.
Connect and learn more about Ben and TryNow here:
Website: https://www.trynow.io
LinkedIn: https://www.linkedin.com/in/benjamin-davis-1010a821/
Email: bdavis@trynow.io
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