Secrets To Scaling Your Ecommerce Brand Ep 207: Slow Fashion Focus on Sustainable Scaling With Arielle Crawford
Sustainability is a buzzword that is often misused.
In this episode, Arielle Crawford, Founder and Creative Director of Shop Arielle, shares her definition of what it means to build a sustainable fashion brand. She shares the slow and steady journey of sustainability in their business. Listen up and learn!
KEY TAKEAWAYS FROM THIS EPISODE
- To do things the right way, sometimes, it can’t be scaled at mass.
- Conventional fashion can be very competitive, while sustainable fashion is much more collaborative.
- Sustainable fashion welcomes transparency and lifts the veil between the customers and the brand.
- Show up every single day and grow day by day authentically and organically.
- Wholesale channels allow you to scale your production.
TODAY’S GUEST
Arielle Crawford is the Founder and Creative Director of Shop Arielle.
Shop Arielle is a sustainable apparel label committed to regenerative materials, fair-trade labor, supply chain integrity, and consumer education.
Connect and learn more about Arielle and her company here:
Website: https://shop-arielle.com
Instagram: https://www.instagram.com/shop_arielle/?hl=en
LinkedIn: https://www.linkedin.com/in/arielle-t-crawford-51111033/
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