Secrets To Scaling Your Ecommerce Brand Ep 209: Effects of Licensing and Collaboration For Your Brand With Vincent Mastrangelo, KidsEmbrace
What could partnering with the biggest brands do for your brand growth?
In this episode, Vincent Mastrangelo, COO of KidsEmbrace, shares their journey of partnering with big brands and the success that followed. He talks about balancing the benefits of collaborating with brands for growth, along with ensuring you build your own brand value along the way. If you’ve considered licensing deals and collabs with other brands, this episode is a must-listen!
KEY TAKEAWAYS FROM THIS EPISODE
- Once you land a big name in licensing, other big brands will follow.
- User-generated content (UGC) outperforms other social media content when executed well.
- Get creative when working with influencers (ex. use a blog post with backlinks for more exposure).
- Collaboration is a key to successfully scaling online.
Book: Shoedog
https://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809
TODAY’S GUEST
Vincent Mastrangelo is the COO at KidsEmbrace, LLC. He is one of the founders of KidsEmbrace and has been with the company from its very humble beginnings.
KidsEmbrace is a well-established children's product brand specializing in licensed character baby goods such as car seats and baby walkers. They started in a garage in Sherman Oaks, CA, back in 2007, now offering dozens of products and continuing their growth in both US and international markets.
Connect and learn more about Vincent and KidsEmbrace here:
Website: https://www.kidsembrace.com
LinkedIn: https://www.linkedin.com/in/vincent-mastrangelo-07817645/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!