Secrets To Scaling Your Ecommerce Brand

Send us a textThere’s a lot to be learned from the quality first mindset taught to members of the legendary Werner family, creators of the Aluminum Ladder.In this episode, seasoned serial entrepreneur Marc Werner, inventor of the digital bathroom scale and CEO of Ghostbed, shares decades of learnings and strategies that will help you succeed in business for the long term.Listen up and learn more in this episode.KEY TAKEAWAYS FROM THIS EPISODEPut your brand on your product, and people will become aware that your company makes that good quality product.Profits follow quality.Make it easy for your customer to do business with you. Try to anticipate every pain point that a customer encounters.Employ great digital marketing services from different agencies and learn to manage these platforms in-house to connect to your customers well.Always make friends with giants.When you are in a business, understand where it’s growing, the margins, and the competitive landscape, and adjust your plans accordingly.It is important to delegate tasks and trust the people you hire. Give them the confidence to let them do their thing.Revenue is very important to a business. Look at your product, see where it’s going, and what new products you need to add.Today’s Guest:Marc Werner is a seasoned serial entrepreneur. He is the CEO of Ghostbed.Ghostbed/Nature’s Sleep LLC is a modern-day, global manufacturer and distributor of specialty sleep products via its unique 21st-century business model.Connect and learn more about Marc and Ghostbed here:Website: https://www.ghostbed.comLinkedin: https://www.linkedin.com/in/marclwerner/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textGoogle is going to be your best friend this Q4, and Jordan is here today to walk you through this seemingly complex ad platform. Listen up and take notes, here’s all you need to know for a successful end to the season!KEY TAKEAWAYS FROM THIS EPISODETake all branded keywords out of your dynamic search ads because Google will put those branded keywords in.Do YouTube retargeting. Retarget people that come on your site with brand or product videos.Do display ads retargeting. Focus on your view-through conversion instead of click-through conversion.Remember your promotion extensions. All of the ads you’re running, including your branded search terms, should have whatever promo you’re going to run throughout the holidays in your promo extensions.Have shopping ads. If you own your branded search terms, you can win the bid with the lowest cost per click.Bid on your competitors’ keywords.Create a search intent audience. Start this out as an observation audience.Make sure you know what you’re doing on Google or work with an agency that works on Google to prevent losing a lot of money on it.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textGiving customers customizable products that allow them to express themselves is a great way to create a meaningful bond to the product, leading to one of the most powerful sales channels- word of mouth.In this episode, the Founder and Owner at Nominal, Akram Abdallah, shares how they built their brand, and all of their innovative takes on marketing. Listen up and learn a lot.KEY TAKEAWAYS FROM THIS EPISODEIndividuals can express their identity through jewelry. It can be a good conversational piece.There’s a big difference between meeting customers online and meeting those same customers in person and building that relationship.Sending personalized messages to influencers is better than sending them automated messages. A genuine relationship with them eases collaborations.The best way to build brands and an actual connection that is more than transactional is to be able to meet your consumers.Getting customers’ insights from in-person events gives potential ideas for what really works.Find your niche and be the best in it. Don’t go too broad.Today’s Guest:Akram Abdallah is a Founder and Owner at Nominal.Nominal is a company that makes meaningful jewelry that can help express one’s identity.Connect and learn more about Akram and Nominal here:Website: https://nominalx.comLinkedin: https://www.linkedin.com/in/akramabdallah/Instagram: https://www.instagram.com/akramabdallah94https://www.instagram.com/nominalToday’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf you’re thinking of utilizing Amazon and Walmart.com as sales channels and want to learn how to get the most out of your listings, then we’ve got the episode for you.In this episode, the CEO of Prolific Zone, Quin Amorim, shares his expertise on Amazon and Walmart.com listing. He discusses the difference between a good Amazon listing versus a good Shopify listing. Listen up, and let’s maximize those listings.KEY TAKEAWAYS FROM THIS EPISODEConversion rates are a lot higher on Amazon since traffic is already present there.A good Amazon listing, unlike a good Shopify listing, attracts a person directly and not the algorithm.List your products to Amazon Prime by consistently guaranteeing delivery times (FBM) or sending units to Amazon warehouses (FBA).Walmart order fulfillment is now open for everyone.Using Deliverr to do your fulfillment unlocks Walmart’s advertising platforms for you, making advertising costs lower.Having experts in your team makes scaling up easier and more effective.Book Recommendation: Outliers by Malcolm Gladwellhttps://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930Today’s Guest:Quin Amorim is the CEO of Prolific Zone. Quin founded the "Prolific Zone" agency and now works with startups, professional Amazon sellers, International eCommerce companies, supplement companies, and even an oil & gas giant.He also hosts two podcasts, QA Selling Online and Fail Fast Podcast.Prolific Zone is an Amazon FBA Management business. They manage and grow businesses on Amazon, from managing single services inside Seller Central to full account management and product launch.Connect and learn more about Quin and Prolific Zone here:Website: https://www.prolificzone.comLinkedin: https://www.linkedin.com/in/private-label/?originalSubdomain=caPodcast: https://www.qasellingonline.comToday’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textHow do you take products made in your kitchen and create an international brand?In this episode, the CEO of Inahsi Naturals, Rhonda Marshall, shares her journey of creating skincare and natural products from her kitchen to scaling into factory production. She talks about relatable content and crowdfunding as some of the most effective means of scaling. Sit back, relax, and enjoy today’s episode.KEY TAKEAWAYS FROM THIS EPISODEInstagram Live helps market products. Raw and candid live videos make it relatable for the viewers.Coupon codes are the best way to track effectiveness.Crowdfunding is a good way to involve your customers in your business.Physical products are cash-intensive. In business, one day might be great, one day might not be great, but you’ve just got to keep going.The 4 by 2 rule -- Anything that you’re going to do will take you four times as much money and two times as long as you think.You cannot scale if you don’t get help, no matter how capable you are.Book Recommendation: Blue Ocean Strategyhttps://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190Today’s Guest:Rhonda Marshall is the CEO of Inahsi Naturals. She is a Chemist, Educator, and Naturalista and aims to bring a truly unique perspective to the beauty industry. With 20 years of experience in Product Development as a Design Engineer, Engineering Manager as well as an MBA, husband, and partner Brian Marshall has helped to move Inahsi Naturals from a kitchen operation to a consistently manufactured product line. Inahsi Naturals is a company that produces quality Hair Care products that incorporate natural ingredients, especially for the care of natural curls.Connect and learn more about Rhonda and Inahsi Naturals here:Website: https://www.inahsi.comLinkedin: https://www.linkedin.com/in/rhonda-marshall-m-a-77496a52/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textHoliday sales are just around the corner, and we all need to be prepared. One of the most common questions asked is how to structure sales and discounts, and what are the most effective strategies to crush it leading up to and during this Black Friday.In this second episode of the Black Friday series, Jordan West talks about what kinds of discounts to give and how those discounts should be executed. This episode has massive value, so buckle up and listen intently.KEY TAKEAWAYS FROM THIS EPISODETried and tested strategies should be implemented, whether it’s Black Friday or not.Apply the Rule of 100. If the average order value is under 100, promote your discounts as a percentage off. If the AOV is over 100, promote your discounts in dollar amounts.Don’t make your customers do extra work of remembering a code for their discount.Sitewide discounts always win versus the use of coupon codes, but combining these strategies works even better.Make sure your margins are set up to always be profitable while discounting.Bundling products results in a higher average order value (AOV) which equals higher profits.Give your VIPs something special like exclusive discounts or gated launches. Don’t do this by email. You can use SMS or announce it in the community.Gated launches are when you password-protect your site, and only allow VIPs the password to access the site. Your relationship with your customers should be balanced.Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWhat would you do if you had a revolutionary product that solves a real problem, but had to compete with snake-oil equivalents? In this episode, Dr. Zack Abbott, Founder and CEO of ZBiotics, talks about the world’s first-ever genetically engineered probiotics and how they marketed their first product. He shares how they found an unexpected audience that embraced their one-of-a-kind product.KEY TAKEAWAYS FROM THIS EPISODEWhen you are deciding about your packaging, consider what your target market would prefer and the experience they will have.Zbiotics are marketed as an aid to assist in preventing the effects of a hangover, not to promote binge drinking.A good marketing strategy involves having a good product and word-of-mouth.Podcasts are incredibly useful to market products and, in ZBiotics’ case, finding a new market segment.Use discount codes and trackable links to help track the efficiency of podcast channel use.ROAS is a good measure if you’re short-term focused, but not for long-term.It’s important that who you’re advertising to is in line with the brand that they see for themselves.Growth should be sustainable, and the customers retained well.Create a customer experience that people fall in love with.Create a great product and a brand that people will really like.Great packaging makes people proud of sharing the product they use.Every single interaction with the customers is important.Book Recommendation: Secrets of the Power of Negotiatinghttps://www.amazon.com/Secrets-Power-Negotiating-15th-Anniversary/dp/1601631391Today’s Guest:Dr. Zachary Abott is the Founder and CEO of ZBiotics.ZBiotics Biotechnology company genetically engineering probiotic bacteria to perform specific beneficial functions inside the body.Connect and learn more about Dr. Zack and ZBiotics here:Website: https://www.zbiotics.comLinkedin: https://www.linkedin.com/in/zaabbott/Instagram: https://www.instagram.com/zbioticsToday’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textAbandoned carts mean lost sales. No one wants that. Did you know that there’s a way to prevent that and, more amazingly, to predict when a customer is going to abandon their cart?In this episode, Jon Tucker, CEO at Helpflow, divulges the amazing strategies that his company uses to predict and prevent store cart abandonment. He talks about how his software observes patterns and strategically partners potential abandoners up with live chat agents to increase conversions instead of losing the customer. This is a mind-blowing episode, so be ready!KEY TAKEAWAYS FROM THIS EPISODEAttribution is tough, but chat is harder. It’s more complicated than other channels.Focus on live chats as a sales channel.Helpflow predicts if somebody's going to abandon their cart based on their patterns throughout the site and engages with them through a live chat before they abandon. A chat invite bubble should be low-pressure, informal, and have perfect timing. Focus on helping the customer instead of pushing marketing.People abandon because of questions they have. There’s something that holds them back or confuses them.Send an SMS or E-mail that would generate another engagement after a customer abandons a purchase. Ask if they have questions.Poor chat experiences will cause the conversion rate to go down. Response time matters a lot.Every business is complex. You should have your processes dialed in.Today’s Guest:Jon Tucker is the CEO at HelpFlow.HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery e-mails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Connect and learn more about Jon and HelpFlow here:Website: HelpFlow.comLinkedin: https://www.linkedin.com/in/jontuckerusa/Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textOur world needs more sustainability, but let’s face it, it’s more costly at first. Is it worth it?In this episode, Paula Maldonado, Founder of vegan fashion brand Dauntless talks about how consumers view sustainable brands and how most consumers are very supportive of them. She also shares what works in their marketing and how they negotiated their way into Macy’s. Listen up and learn more about the sustainable market.KEY TAKEAWAYS FROM THIS EPISODE8 out of 10 consumers are willing to pay 35% more on average for sustainable brands.Instagram is good as a photo library of your products.Email is an excellent way to educate customers.Stick to what is working.It’s each company's responsibility to make a positive impact.Be ok to say no to a deal. If it doesn’t work, then don’t do it, even if it’s something big. It will hurt your brand.Just because it looks pretty doesn’t mean it will work.Look at your cost and margins. Having a small team with the right people is effective.TODAY’S GUESTPaula Maldonado is the founder of Dauntless.Dauntless is a cruelty-free and sustainable fashion label founded in New York in Bogota, Colombia, with a responsible modern supply chain.  Connect and learn more about Paula and Dauntless here: Website: https://dauntless-clothing.comLinkedIn: https://www.linkedin.com/in/paulamaldonado/Instagram: https://www.instagram.com/dauntless_nyc/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textHolidays are around the corner, and that means the Black Friday Sale is too. The question is, should you start your sale, too? And when is the best time to do so?In this episode, Jordan West talks about when you should launch your Black Friday sale and how to arrange your holiday marketing calendar. He also gives some tips on how to prepare for these sales. Listen up, and let’s get holiday-sale ready!KEY TAKEAWAYS FROM THIS EPISODEBlack Friday is when people spend more of their money than ever.Release new products specifically for people who are in gifting mode. Be the feature menu for your customers, let them know what they can buy as gifts.Potentially launch some of your other sales earlier.If your sales are very steady and you’re doing great without any discounting, then just keep on going. You don’t have to incentivize with discounts.One practical reason to run some of your sales earlier is fulfillment. You don’t want to be caught up in the holiday nightmare.Prepare for your holiday sale by building your lists. Email, SMS, messenger subscribers, and having a mobile app, all of these are going to help you when you launch your sale.Just because everybody is doing Black Friday Sale doesn’t mean you have to.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply