Secrets To Scaling Your Ecommerce Brand

Send us a textAvani Sarkar made a product line with a simple goal in mind, but that product went on to create a meaningful legacy far beyond anything she could’ve planned. This is the fascinating story of Modi Toys.In this episode, Co-Founder and Chief Creative Thinker of Modi Toys, Avani Sarkar shares how the desire to pass her culture on to her kids inspired the creation of Modi Toys, and how a community of shared vulnerability was formed around these products. KEY TAKEAWAYS FROM THIS EPISODEBeing open and vulnerable to your community can encourage them to do the same to you, leading to them sharing genuine stories of how your products have impacted their lives.Creating products from your heart that solve a modern problem has tremendous potential to impact customers on a profound level.Real testimonials from customers are vastly more impactful than traditional marketing efforts.Podcast: Second Lifehttps://www.secondlifepod.comTODAY’S GUESTAvani Modi Sarkar is the Chief Creative Thinker of Modi Toys. Together with her brother, they founded this business with the goal of preserving and passing on their culture to the next generations.Modi Toys is a company that creates multi-cultural Indian Toys.Connect and learn more about Avani and her company here: Website: https://www.moditoys.comInstagram: https://www.instagram.com/moditoys/?hl=enLinkedIn: https://www.linkedin.com/in/avanimodi/As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textWhat does it really take to scale? And does scaling always lead to more profit?In this episode, CEO/Founder of Summit eCommerce Co. and Profit First professional Isaac Smith explains the most important factors to consider before planning to scale. We dive deep into the many benefits of understanding your cash flow and how delegating work to a growing team can increase profits on a massive scale. Make sure you take notes from this episode!KEY TAKEAWAYS FROM THIS EPISODEMore revenue doesn’t always mean more profit.Before scaling, assess your business and the problems you’re currently having. 10x-ing your business is also 10x-ing your problems!Being able to delegate work is a powerful tool to increase profits and free up your time.The secret to scaling is strategic planning. Knowing your business and budget is the difference between reacting and planning/executing.Podcast: Next Level Podcasthttps://www.nextlevelecommerce.coRecommended  Podcast:Tropical MBA podcasthttps://www.tropicalmba.com/podcasts/TODAY’S GUESTIsaac Smith is the Founder and CEO of Summit eCommerce Co. He is also a Profit First Professional. They specialize in helping businesses plan their growth strategically using the ‘profit first’ principles.Connect and learn more about Isaac and his company here:Email: isaac@summitecommerce.coWebsite: https://summitecommerce.coLinkedIn: https://www.linkedin.com/in/theisaacsmith/As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textPivot! It’s the entrepreneurial buzzword of 2020 and it’s something most business owners can relate to as the worldwide pandemic comes to a close. In one way or another, most if not all business owners have to pivot to adapt, and pivoting is something our guest this week is an expert in.In this episode, Hayley Elliot, owner of Purusha People, shares a phoenix-like rising from the ashes story of her business. Her journey of transitioning from working as a waitress to running a growing business to a dying business to resurrecting her initial business with her perfect demographic is one for the books. Listen up and be inspired by this incredible story!KEY TAKEAWAYS FROM THIS EPISODEIf you feel like your motivation is losing steam, pivoting to focus on your brand values can help reinvigorate your business.Scaling is easiest when you understand your customers and have a meaningful relationship with them.Knowing your customers allows you to create the most meaningful copy and images that will appeal to them. Use your brand's voice to resonate with your customers in a way that’s authentic, creative, and unique.Understanding your audience is also understanding their interests. Taking the time to know your customers can provide a tremendous amount of insight into how to reach them with ads.Recommended App: Waking Uphttps://wakingup.comRecommended Podcast:Spirit of 608https://www.spiritof608.comTODAY’S GUESTHayley Elliot is the owner of Purusha People, a yoga clothing brand that promotes sustainability by opting to use natural fiber instead of synthetic materials for its products. Connect and learn more about Hayley and her company here:Website: https://purushapeople.comLinkedIn: https://www.linkedin.com/in/hayley-elliott-535b634b/Instagram: https://www.instagram.com/purushapeople/?hl=enAs a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textIf your brand isn’t making quality content, you may be losing money.In this episode, Armando Roggio Sr., Senior Contributing Editor of Practical eCommerce, talks about content marketing, and how its significance is going to change the eCommerce landscape in the short and long term. He shares exactly how differentiating your brand with quality content will give you a huge edge competing in the future digital environment. Listen and learn!KEY TAKEAWAYS FROM THIS EPISODEContent marketing is the most powerful organic marketing tool right now, and most brands aren’t taking advantage of this opportunity.Content marketing is the process of creating, publishing, and promoting content to attract, engage, educate and retain customers.Every business is defined by what makes it unique, either the product, the offer, or the relationship with your customers. Content marketing is the best strategy to focus on nurturing a relationship with your customers, as it will build loyalty to keep them coming back.Armando is a big believer that the secret to scaling is to find a blue ocean.‘Blue Ocean Strategy’ is the idea of finding a new market for your business to unlock tremendous growth, while simultaneously keeping costs down.Recommended App: Podiumhttps://www.podium.comRecommended Book: Traction, by Gino Wickmanhttps://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_1?crid=3M6D2GYT1XYWZ&dchild=1&keywords=traction+-+gino+wickman&qid=1626442642&s=books&sprefix=traction%2Cstripbooks-intl-ship%2C342&sr=1-1TODAY’S GUESTArmando Roggio is the Senior Contributing Editor of  Practical eCommerce. He is a seasoned journalist and expert in eCommerce and technology. Armando was previously the Marketing Publications Manager at Micron Technology, a publicly traded computer-chip manufacturer, and, before that, Regional Advertising Sales Manager with the Hearst Electronics Group. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.Connect and learn more about Armando and his company here:LinkedIn: https://www.linkedin.com/in/armandoroggio/Website: https://www.practicalecommerce.comEmail: armando@practicalecommerce.comAs a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textSee 12.0 ROAS running PPC ads on Amazon, where 50% of all purchases online are happening. In this episode, Dr. Travis Zigler, optometrist, CEO of Eye Love and Profitable Pineapple Ads shares his inspiring journey from being an optometrist to courageously building his own business, leading him to starting an Amazon PPC ad agency, as well as a charity, focused on giving glasses to impoverished people around the world.KEY TAKEAWAYS FROM THIS EPISODEAmazon is responsible for 50% of all online sales. It can be a great place to list your products to build a business, or when you’ve plateaued on other platforms.PPC ads can be used as much or as little as you’d like. At the very least, it’s important to protect your brand name so when people look you up on Amazon, you come first. If you don’t, your competitors will.Always be looking for opportunities to optimize your funnel. Follow the 80/20 principle, where 20% of what you’re doing produces 80% of the results. For Amazon, 20% of the keywords you’re targeting are going to produce 80% of the results. Find these keywords and double down on them to maximize your profits.Book recommendations:Principles by Ray Daliohttps://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021Profit First by Mike Michalowiczhttps://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=sr_1_1?dchild=1&keywords=profit+first+mike&qid=1626441371&s=books&sr=1-1TODAY’S GUESTDr. Travis Zigler is the co-owner of ‘Eye Love’ along with his wife. He also runs the Amazon PPC Ad Agency ‘Profitable Pineapple Ads’.Eye Love, is an eye health and wellness company that provides affordable, high-quality products to its customers. They give a portion of their profits back to those who can neither afford nor obtain quality eye care in other parts of the world.Connect and learn more about Travis and his company here:LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/Website: https://eyelovethesun.comhttps://profitablepineapple.com/main-page1599143171815As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textData is undoubtedly very important in business, but the question is, with the abundance of data available for us, how do you sift through it to get to the gold?In this episode, Anastasia Egorova, Data Intelligence, BI, and Analytics executive, talks about what sort of data really matters in business. She also shares about where and how they look for trends at this time. Listen up and enjoy!KEY TAKEAWAYS FROM THIS EPISODEUnderstanding the customer and collecting the right data can help differentiate your brand.Data collection has to be timely. Be a step ahead of your customers and meet them in the channels where they are with the product you are offering that appeals to them.Trends in Asia like technology innovation in the retail space or even fashion are usually indicators of what will happen in the US for younger consumers.Quantitative data helps you quantify the problem, and qualitative data explains why people behave in a certain way. You need to experiment and test but your risks should be based on evidence and data.TODAY’S GUESTAnastasia Egorova is a Data Intelligence, BI, and Analytics executive. She has 15 years of experience in Business Intelligence, Analytics, and Information Management with Fortune 100 companies and 7 years of consulting with Fortune 500 companies.Connect and learn more about Anastasia here:LinkedIn: https://www.linkedin.com/in/egorova/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a text“Be data-informed, not data-driven.”In this episode, Danny McGaw, CEO and Founder of McGaw.io and UTM.io, talks about the integrated marketing tech stack and how it can help you with your business. He shares how multi-touch attribution can give you directional guidance you need to keep moving forward. Enjoy today’s episode!KEY TAKEAWAYS FROM THIS EPISODEIt is important to have a well-oiled integrated marketing technology stack that's connected.Most companies struggle with lack of visibility and not knowing what the customer is doing and how they are going through the funnel.If you can’t see your customers' movement or interaction on your website, you are flying your business blind.To scale a business, it’s all about knowing what is going on directionally. Multi-touch attribution can help you get that directional guidance.Don’t care about making things perfect. Just get started and let things organically go in the right path and figure things out as it happens. Double down when things start working.The data should help inform your decision, but you shouldn’t just do what the data tells you. Trust your gut!Book Recommendations:Principles by Ray Daliohttps://www.amazon.com/Principles-Ray-Dalio-audiobook/dp/B074B2CZJG/ref=sr_1_1?crid=6CAKE9YC9Y87&dchild=1&keywords=principles+ray+dalio&qid=1625807280&s=books&sprefix=principles%2Cstripbooks-intl-ship%2C357&sr=1-1Brainstorm, Daniel Siegelhttps://www.amazon.com/Brainstorm-Power-Purpose-Teenage-Brain/dp/158542935XTech Stack:https://segment.com/https://zapier.com/https://www.attributionapp.com/https://autopilotapp.com/TODAY’S GUESTDanny McGaw, CEO and Founder of McGaw.IO and UTM.IOMcGaw.io is a Marketing Technology and Marketing Analytics Agency based in Orlando, Florida.Connect and learn more about Dan and his company here:LinkedIn: https://www.linkedin.com/in/danielmcgaw/Website: https://mcgaw.ioWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf you ever thought about turning your product into a subscription product, or you want to learn from a person who has scaled a brand through subscriptions, this episode is for you.This episode’s guest Nik Hall, Co-founder of Vitafive, shares his experience as a subscription space expert. Listen up, subscribe to our podcast and we hope you learn something new!KEY TAKEAWAYS FROM THIS EPISODEAfter spending over $200k over 2 years on their website, Nik’s advice is to start with Shopify. Scaling a subscription-based product online without outside investment or an omnichannel approach is really difficult because of cash flow constraints.Traditional Cost to Acquire Customers to Lifetime Value comparison needs to also take into account subscription churn and the amount of time it takes to get to that Lifetime value while managing cash flow.The Facebook ads apocalypse (IOS updates) will distinguish those that are innovative and good marketers from those that are just doing ok.The omnichannel approach minimizes your risk of having all your eggs in one basket.Connect with people within your industry - “The best properties are rarely for sale. The best employees are rarely job hunting. The best clients are rarely shopping. The best option is usually off the market. Most people think this means you can’t have it but what it really means is go find it and sell it yourself.”Your network is a cheat code to finding great partners and resources to scale.TODAY’S GUESTNik Hall is the co-founder of Vitafive.Vitafive is an emerging gummy vitamin brand with high-quality ingredients and eco-friendly packaging.Connect and learn more about Nik and his company here:LinkedIn: https://www.linkedin.com/in/nikhall/Website: https://vitafive.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textNo matter what stage of growth in your business you are in, you need to be constantly growing.In this episode, Lisel Welden, a strategic marketing expert, talks about integrated marketing and brand growth. She walks us through some growth strategies for every business phase. Listen up and take some notes!KEY TAKEAWAYS FROM THIS EPISODEIf you have a good idea and are doing well, people will start to notice you, and they will try to jump into your space, so you need to get your market share immediately.Have a clear purpose for your business and have a strategy aligned to that.It is important to know, what role do you want to play in this world and the problem you are trying to solve.You have to evaluate every tactic against all of your goals ruthlessly.Keep your eye on effectiveness vs. efficiency.Don’t overlook the culture of your company! Maintain your culture as you scale.Become savvy in your competitive analysis, know what is driving your growth so you can understand threats to keep you from scaling.App: Airtablehttps://airtable.comTODAY’S GUESTLisel Welden is a strategic marketing professional with 17+ years of global brand marketing experience. She has demonstrated a knack for building deep connections between consumers and brands. In her last two roles, she led all consumer marketing efforts for Stitch Fix and Bleacher Report. As an executive, her job is to hire and nurture the talent to make their organization successful.Connect and learn more about Lisel Welden here:LinkedIn: https://www.linkedin.com/in/lisel-welden-5b8285/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textTake care of your first customers, and they will take care of you in the first stages of your business.In this episode, Jason Richardson, Founder and CEO of Bad Birdie Golf, talks about how word of mouth from their first customers helped them in the early stages of their business to grow without the need for large ad spend budgets and get on Sharks Tank! He shares how they did this, so listen up if you are building out your brand! KEY TAKEAWAYS FROM THIS EPISODEInteract with the first loyal customers and be attentive to what they need.Building out Retention generates Acquisition.Engage with your customers by creating a good experience when they engage with the brand.Make a plan and keep executing until you fail and just keep maneuvering along the way.Mindset and shifting the way you think about things make the difference.Book: Limitless by Jim Kwikhttps://www.limitlessbook.comTODAY’S GUESTJason Richardson is the founder and CEO of Bad Birdie Golf.Bad Birdie is a modern-day golf apparel brand ushering in a new generation of players who prioritize a good game and a better time without compromising performance.Connect and learn more about Jason and Bad Birdie Golf here:LinkedIn: https://www.linkedin.com/in/jasonrichardson10/Website: https://badbirdiegolf.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply