Secrets To Scaling Your Ecommerce Brand Ep 215: Growth Strategies With Lisel Welden From Her Leadership at Nike, Lyft, Bleacher Report and Stitch Fix!
No matter what stage of growth in your business you are in, you need to be constantly growing.
In this episode, Lisel Welden, a strategic marketing expert, talks about integrated marketing and brand growth. She walks us through some growth strategies for every business phase. Listen up and take some notes!
KEY TAKEAWAYS FROM THIS EPISODE
- If you have a good idea and are doing well, people will start to notice you, and they will try to jump into your space, so you need to get your market share immediately.
- Have a clear purpose for your business and have a strategy aligned to that.
- It is important to know, what role do you want to play in this world and the problem you are trying to solve.
- You have to evaluate every tactic against all of your goals ruthlessly.
- Keep your eye on effectiveness vs. efficiency.
- Don’t overlook the culture of your company! Maintain your culture as you scale.
- Become savvy in your competitive analysis, know what is driving your growth so you can understand threats to keep you from scaling.
App: Airtable
https://airtable.com
TODAY’S GUEST
Lisel Welden is a strategic marketing professional with 17+ years of global brand marketing experience. She has demonstrated a knack for building deep connections between consumers and brands. In her last two roles, she led all consumer marketing efforts for Stitch Fix and Bleacher Report. As an executive, her job is to hire and nurture the talent to make their organization successful.
Connect and learn more about Lisel Welden here:
LinkedIn: https://www.linkedin.com/in/lisel-welden-5b8285/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!