Secrets To Scaling Your Ecommerce Brand

Send us a textTwice the value, twice the fun!In this back-to-back episode, Jordan chats with the CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond, the CPG guys, as a guest in their podcast. Following that, they shift positions with the CPG team on the hot seat for this special episode. Jordan talks about the shift in the eCommerce world in customer acquisition, and the CPG guys talk about diving into the physical store space for maximum scalability of businesses. Listen up!KEY TAKEAWAYS FROM THIS EPISODEAds cannot only be the drivers of a business. Shift from being ad-driven to community-driven.Selling in wholesale or retail is another marketing channel for your business if you are in eCommerce.Your business should have a margin to get into wholesale. If not, get a new product or product line to give you that margin.Most sales are still happening in the physical world, even in pandemic times. You need that to scale.Facebook doesn’t allow for the kind of robust attribution that so many mechanisms, particularly digital media, allow.Facebook is still highly in demand, but Google gets you much closer to the attribution model retail media provides.QR codes are transforming the ability of brands, in whatever form, to communicate in both directions.The CPG brands can be very slow to react, and they have a very structured budgetary process, and it’s going to be challenging for them to catch up. The brands that do catch up are going to be the ones to succeed. The ones that don’t will soon start to see their brick-and-mortar shares fall.Consumers are going to start losing their trust in the traditional brands that they’ve been used to. It’s bad for the brand, but it’s bad for the consumers as well.The skills required in succeeding in digital is somewhat evolved and different from winning in a store model.Everyone in CPG should start becoming proficient in CPC (cost per click) and ROAS (return on ad spend).To scale effectively, understand that you need to have all the elements of the experience to give your consumers the confidence to make purchase decisions. TODAY’S GUESTCPG Guys Podcast is a podcast & knowledge share community dedicated to consumer engagement in-store, online, and all in between. CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explores how brands and retailers engage with consumers in-store, online, and everywhere in between.Connect and learn more about the CPG guys here: Website: cpgguys.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textShopify is a game-changer in the eCommerce business, but at a price point of $2,000/month is Shopify Plus worth it for those who want to jump to the next level?In this episode, Chase Clymer, Co-Founder of Electric Eye Agency, talks about the advantages of upgrading to Shopify Plus and how to use it to maximize the potential returns for your business. Listen up and be ready to level up.KEY TAKEAWAYS FROM THIS EPISODEAverage order value is crucial because it helps you figure out what you can pay to acquire customers, as well as how well your ad spend is going to perform.Bundles increase your average order value. You can do custom bundles, upsells, and cross-sells.Upselling, cross-selling, or bundle offering should be a tasteful experience for the customers, something that should naturally happen, be creative.Shopify plus unlocks the ability to upsell at checkout, which can more than make back its cost if your brand is worth a few million dollars.Every time you install an app in your store, it slows it down. Even if you uninstall the app, the code is still there. If you’re someone who wants to test apps out, do this on a backup of your theme.Every page should have a singular goal. Your navigation should be easy. People will leave if they can’t intuitively find what they’re looking for.Simple is better.TODAY’S GUESTChase Clymer is the Co-founder of Electric Eye. He is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.Electric Eye is a design and marketing agency that helps e-commerce brands look their best and make more money online.Connect and learn more about Chase and his company here: Website: electriceye.ioPodcast: honestecommerce.coLinkedIn: https://www.linkedin.com/in/chaseclymer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textHow do you utilize your neighborhood to scale your business?In this episode, Connor Curran, Founder and Chief Laundry Operator at Local Laundry, talks about the benefits of going all-out local for your business. He shares how they grew their business through collaborations and partnerships. Listen up and enjoy the episode.KEY TAKEAWAYS FROM THIS EPISODEYou cannot make generational garments that you can pass on to your kids unless you produce high-quality products.The benefit of going local includes quality, economic and environmental effects, and faster turnaround time.Authenticity and genuine relationship building are key to successful marketing.Collaborations and partnerships with other local businesses are effective marketing strategies.List down the tools and apps you’re using and find a way to partner up with them.TODAY’S GUESTConnor Curran is the founder, co-owner, and chief laundry operator at Local Laundry.Local Laundry is a Canadian garment company that sources all its materials and workforce 100% locally.Connect and learn more about Connor and his company here: Website: locallaundry.caEmail: info@locallaundry.caLinkedIn: https://www.linkedin.com/in/connor-curran/?originalSubdomain=caWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWhen 90% of new businesses fail, why not buy one that already found success instead of starting from scratch?In this episode, Jaryd Krause, Founder, and CEO of Buying Online Businesses talks about the key factors to consider when acquiring businesses. He shares the scenarios to look out for where it’s better to buy a business than start one. He also gives us some valuable insights about what kind of businesses are best to acquire and how to acquire them. KEY TAKEAWAYS FROM THIS EPISODEThose who don’t have much money but have plenty of time should just start their own businesses. Those with less time but more money are better off buying a business.The hardest part of starting a business is you need to build a system.When you buy a business, what you’re doing is you’re buying a system that’s proven to work.When you buy a business that’s earning a monthly profit, you can use that money to reinvest it and scale your business faster. By doing this, you’re achieving your goals much faster.When beginning your acquisition journey, it can be difficult to understand how to tell a good company to buy from a bad one. Start by working with website brokers- they have a lot of businesses, and their brand is behind what they’re selling. They wouldn’t sell you a business if it reflected poorly on their brand.When you buy a business for over a million, you are buying something more established, more grounded, and with less risk.When negotiating terms, find out first what the seller wants out of the sale. Once you find that, you can deliver what they want to them in more creative ways.Cut out what’s not working and lean on more on what’s working.TODAY’S GUESTJaryd Krause is a leading Australian business coach, mentor, and online business professional. He went from being a plumber to building an online business empire. Now, he dedicates his time to teaching individuals worldwide how to transition from employment to having their own business.Connect and learn more about Jaryd and his company here: Website: buyingonlinebusinesses.comLinkedIn: https://www.linkedin.com/in/jarydkrause/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textGetting from 10 million to 100 million is a feat few entrepreneurs even think of let alone put into practice. Our guest today specializes in helping entrepreneurs scale their businesses to unbelievable heights by changing their mindset.In this episode, Adi Gullia, owner of Grace and Stella, talks about the mindset that sets the hundred-millions business owners from those who aren’t there yet. He shares about uncovering the things that get in the way of achieving high-level goals. KEY TAKEAWAYS FROM THIS EPISODEThe key to changing mindset to grow is understanding how our mind works.The topics that the people in the 200-300 million dollar mark are talking about are wildly different from those in the 5 million dollar sellers.Once doubt is removed, actions are going to follow. Those who succeed know they are going to get there. That’s why the steps show up.The question of ‘how to’ is only asked when somebody is not sure that he is going to get there.We are capable of becoming a legend. Other legends, like Elon Musk, didn't get there by copying somebody else.TODAY’S GUESTAdi Gullia, is a serial entrepreneur from Vancouver Island, Canada. He founded multiple e-commerce brands and owns the brand Grace & Stella Co.Connect and learn more about Adi and his company here: Email: adi@graceandstella.comWebsite: https://www.graceandstella.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textKnowing your Customer Lifetime Value matters more than you think.In this solo episode, Jordan West talks about how to calculate your customer lifetime value properly, why it is important, and how you use it to recalibrate your marketing budget.KEY TAKEAWAYS FROM THIS EPISODEKnowing your customer lifetime value (CLV) can help you approach your marketing differently. It allows you to make more informed decisions.Start thinking about your business differently. Properly knowing your CLV could mean you really can spend more on marketing than you think because each customer brought in is more valuable than just their first purchase.If you can’t measure it, you can’t improve it.Recommended app:https://www.lifetimely.ioAs a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textWhat appeals to the high-end market? How do you seamlessly combine fashion and social impact?In this episode, Reuben Gladstone, Creative Director & Founder of Reuben Oliver, shares his journey of searching for the best fabrics from around the world for his clothing brand and how it led him to build a brand that pays homage to the source of these high-end materials. He talks about collaborating with artists and artisans to introduce this concept to the world through their lenses.KEY TAKEAWAYS FROM THIS EPISODEMost clothing brands don’t really pay homage to the source of their fabrics.What works best for Reuben Oliver is explaining their journey and being as honest as possible about what’s going on.When launching your brand, try to convey how you want to be perceived as a brand.Everything happens for a reason. The mistakes are part of the experience.Having a clear-cut vision of what you want to create and being able to wear a lot of hats are vital components of scaling successfully.Recommended Book:How to Win Friends and Influence Peoplehttps://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034TODAY’S GUESTReuben Gladstone is the Creative Director & Founder of Reuben Oliver. He always had a passion for fashion and social impact, which led him to source the best possible fabric from around the world for their clothing brand and pay homage to their source.Reuben Oliver is a contemporary ethical knitwear brand. Designed in NYC and manufactured in Lima, they focus on innovative designs while staying true to historical knitting practices.Connect and learn more about Reuben and his company here: LinkedIn: https://www.linkedin.com/in/reuben-gladstone-921b33131/Website: https://reubenoliver.comInstagram: https://www.instagram.com/reubenoliverco/?hl=enAs a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textWhy start from scratch when you could acquire an already successful eCommerce brand, and scale that instead? It seems daunting, but today’s guest is an expert, and he shares all of it.In this episode, Kelcey Lehrich, CEO and co-founder of 365 Holdings, gives us valuable gems as he takes us through his company's journey of acquiring businesses and the process of building them for the long term. Listen up, and let’s learn together!KEY TAKEAWAYS FROM THIS EPISODEA willing buyer and a willing seller is the right price for everything- Value is agreed to, not finite. Often the price isn’t the most important factor in an acquisition.Coaching is a high-leverage activity. Getting a high valued coach that you believe in, focusing on leadership and development is a high ROI decision.If you are second-guessing acquisition, it might not be for you. Strong risk tolerance is needed.Core values are what attract and retain talent.Self-awareness and emotional intelligence are key characteristics of a successful team member.7-point investment thesis:https://twitter.com/kelceylehrich/status/1334246770075979776Recommended App: Super Human Snooze Email Functionhttps://superhuman.comRecommended Podcasts:https://www.alexbridgeman.com/podcast/https://www.circleofcompetence.co/podcast-1https://fortcapitallp.com/fort-podcast-welcome/TODAY’S GUESTKelcey Lehrich is the General Partner and CEO at 365 Holdings.365 Holdings is a permanent capital vertically integrated holding company. They acquire and operate eCommerce brands where they can deploy our media company strategy. Connect and learn more about Kelcey and his company here: Twitter: https://twitter.com/kelceylehrichLinkedIn: https://www.linkedin.com/in/kelceylehrich/Website: https://365-holdings.comAs a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textWhen Rishi Narayan’s car broke down, his tow truck driver provided an opportunity that changed everything.In this episode, Rishi Narayan, Founder of Underground Printing and several other companies, shares his story while imparting the principles of entrepreneurship. He talks about how a great product or service will ultimately lead to more word-of-mouth than paid ads ever could. Listen up and learn from this seasoned entrepreneur!KEY TAKEAWAYS FROM THIS EPISODEMost successful businesses started as side hustles. You don’t have to quit your job and give up everything else to start a business.We often think that scaling means 100%-200% growth but often is instead slow and steady.Crowdfunding is a great customer discovery portal.Not all businesses are built on high returns.Focusing on the fundamentals is essential. It’s easy to get lost in the noise as you scale, but there’s a reason these practices are ‘tried and tested’.Ultimately, scaling is going to rely on word-of-mouth more than anything else. Paid ads will grow increasingly saturated until breaking even with ads is next to impossible.Recommended App: Super Human Snooze Email Functionhttps://superhuman.comRecommended Podcast:Armchair Expert https://armchairexpertpod.comSmartLess Podcast https://www.smartless.comWorkLife https://www.adamgrant.net/podcast/Business Wars https://wondery.com/shows/business-wars/TODAY’S GUESTRishi Narayan is an entrepreneur and early-stage investor based out of Ann Arbor, Michigan. He founded several companies, including Underground Printing, Chibor Angels, and AFC Ann Arbor.He also hosts the South U Stories Podcast. He is currently a lecturer for the Center for Entrepreneurship and serves as the board chair for the Ann Arbor Sports Commission.Connect and learn more about Rishi and his company here: Website: https://undergroundshirts.comhttps://rishinarayan.comLinkedIn: https://www.linkedin.com/in/rishinarayan/As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textTikTok is the cheapest and most effective ad platform right now, and it won’t stay this way forever. Now’s the time to start advertising on it, and these are the tips you’re going to need to succeed.In this episode, Jordan shares valuable and timely tips to thrive with TikTok ads. Listen closely because you’re in for a lot of TikTok Gold!KEY TAKEAWAYS FROM THIS EPISODEThe best-performing ads look like organic content.Don’t make ads. Make organic content that will drive action.Music is an essential part of storytelling in Tiktok.The top 63% of ads with the highest click-through rate have their key message in the first 3 seconds.Tell a compelling story that people can relate to.Let TikTok creators drive your content.Monitor trending topics and ensure a fast turnaround time to maximize results.Your content has to be engaging and drive action.Address the viewers directly.Tiktok reps recommend having at least five ads per ad group.Tiktok is not just for young people anymore.Make sure different ads are addressing different target audiences.Aim for at least 5 unique videos per campaign.As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply