Secrets To Scaling Your Ecommerce Brand Ep 232: How to Maximize Value Through Shopify Plus With Chase Clymer, Electric Eye Agency
Shopify is a game-changer in the eCommerce business, but at a price point of $2,000/month is Shopify Plus worth it for those who want to jump to the next level?
In this episode, Chase Clymer, Co-Founder of Electric Eye Agency, talks about the advantages of upgrading to Shopify Plus and how to use it to maximize the potential returns for your business. Listen up and be ready to level up.
KEY TAKEAWAYS FROM THIS EPISODE
- Average order value is crucial because it helps you figure out what you can pay to acquire customers, as well as how well your ad spend is going to perform.
- Bundles increase your average order value. You can do custom bundles, upsells, and cross-sells.
- Upselling, cross-selling, or bundle offering should be a tasteful experience for the customers, something that should naturally happen, be creative.
- Shopify plus unlocks the ability to upsell at checkout, which can more than make back its cost if your brand is worth a few million dollars.
- Every time you install an app in your store, it slows it down. Even if you uninstall the app, the code is still there. If you’re someone who wants to test apps out, do this on a backup of your theme.
- Every page should have a singular goal.
- Your navigation should be easy. People will leave if they can’t intuitively find what they’re looking for.
- Simple is better.
TODAY’S GUEST
Chase Clymer is the Co-founder of Electric Eye. He is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.
Electric Eye is a design and marketing agency that helps e-commerce brands look their best and make more money online.
Connect and learn more about Chase and his company here:
Website: electriceye.io
Podcast: honestecommerce.co
LinkedIn: https://www.linkedin.com/in/chaseclymer/
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