Secrets To Scaling Your Ecommerce Brand

Send us a textWe know that good customer service goes a long way in resolving customer issues, but did you know that with the right strategy, it can vastly increase revenue as well?In this episode, Laura Koerber from Gorgias talks about customer communication centralization and how it makes customer service more efficient. She also shares how this strategy can help not only with customer relations but also increase revenue. Listen up and check this level-up eCommerce help desk.KEY TAKEAWAYS FROM THIS EPISODECentralizing all communication with customers saves you time from going through different tools when responding to them.90% of customers today expect to be responded to immediately.Not responding to customers quickly can cause losing the opportunity for your customers to return and purchase more items from your business.Customers are expecting an immediate response, but they want something personalized, too.When agents can work through their customer inquiries more efficiently, they can spend more time on customers messaging from other channels that haven’t placed their order yet. This can drive more sales.Be where your customers are.TODAY’S GUESTLaura Koerber is part of the partnerships team at Gorgias.Gorgias provides an integrated helpdesk for e-commerce brands, making it easy to deliver personalized support and automation across multiple channels. Connect and learn more about Laura and Gorgias here: Website: https://www.gorgias.comLinkedIn: https://www.linkedin.com/in/laura-koerber/Email: Laura@gorgias.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf your cost per click is high, you have a problem with your ads. But how can you solve it if you don’t know where to look?In this episode, Jordan West talks about diagnosing and looking for problems in your poor-performing ads. Tune in to this short but packed episode, and let’s start increasing that ROAS!KEY TAKEAWAYS FROM THIS EPISODEBefore Return of Ad Spend (ROAS), there are a lot of steps that lead up to a purchase. Once you learn the fundamentals, it doesn’t matter what platform it is on.If the cost per click is incredibly high, you have an ad problem.The offer is not a discount. It is what problem your product is solving, and how your product can make someone's day better. Have an attention-grabbing headline.Your image is the most important part. It has to be high contrast and attention-grabbing.Make sure people go to the right landing page.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWe often talk about marketing, but the operations side of the business is equally important.In this episode, Adam Hanin, Founder and Operating Partner of Commerce12, shares his extraordinary experience in his business during the pandemic, as well as operation efficiencies for E-Commerce businesses. Listen up, and let’s learn about business from another angle.KEY TAKEAWAYS FROM THIS EPISODERunning a website has a lot of different compartments and things that need to be addressed. You need to know what you are doing, and the cost structure involved to do it well.When you’re dealing with products with high turnover, it leads to more work.Any deal that you do must be mutually beneficial. There comes a time when all your experiences and skillsets accumulate, and you will be able to use all that to create something extraordinary.Everything is somewhat a path, and every day that you are going down that path, you are learning. Be ready for your moment because you don’t know when it’s going to happen.TODAY’S GUESTAdam Hanin Founder and Operating Partner of Commerce12.Commerce12 is a company that creates innovative e-commerce solutions to scale clients’ businesses. They conceptualize inspired and brand-friendly websites, powerful direct response tactics, and ingenious marketing methods. Connect and learn more about Adam and his company here: Website: https://commerce12.comLinkedIn: https://www.linkedin.com/in/adam-hanin-94756117/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textKnowing and understanding your business's finances is one of the most important things that when business owners neglect, often leads to disastrous consequences.In this episode, Kristy Gaton, CEO of STARTbrands, talks about the importance of knowing and understanding the numbers in your business to make the right decisions. She shares the numbers that you need to know and focus on as you plan the next strategies for your business. Listen up, and let’s start looking at these numbers.KEY TAKEAWAYS FROM THIS EPISODEKnowing and understanding your numbers gives you the vision to make decisions and pivot when you need to pivot. Owning a business is the evolution of the art of knowing how and when to pivot.Important numbers to know about: statement of cash flows, profit and loss, and balance sheet.You can’t make the right decisions without knowing your number.When you are in an unhealthy state, you will be spending way more money, time, and energy trying to get back your health.If you are purpose-driven, it’s authentic. It flows, and it’s easy, but you have to know your numbers.If you are not a numbers person, bring someone into your life who will walk you through that.Book Recommendation: Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenzahttps://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094TODAY’S GUESTKristy Gayton is a keynote speaker, productivity expert, author, businesswoman, podcaster, mom of 3 boys, active CEO to STARTplanner and STARTbrands, and owner of a cozy home host with North Georgia Escape, where others retreat too. She has devoted her life to providing hope for individuals looking to achieve balance, success, and happiness within their own lives. STARTbrands is a collection of brands with products, communities, and resources that helps to balance and focus on all the demands of life through systems, tools, and knowledge to succeed. Connect and learn more about Kristy and her company here: Website:http://www.startbrands.comhttps://startwithkristy.comLinkedIn: https://www.linkedin.com/in/kristydickerson/Instagram: https://www.instagram.com/startwithkristy/?hl=enWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIf you can sell a $6,000 door to consumers online, you can sell anything.In this episode, Tanner Charlesworth, Director of Marketing and Sales at Rustica, talks about how they sell high ticket items, up to $6,000 for a single door, directly to consumers. Tanner shares their insights on the importance of a clear customer journey, attention to each touchpoint, and the right pricing strategy for the success of your brand. Listen up well and get the full value.KEY TAKEAWAYS FROM THIS EPISODEAverage Order Value (AOV) is one of the most important metrics you should care about, incentivize your add-to-cart.The ads get the attention, but your product should do all the work to convert customers.The success of a website is directly connected to the value of its content to a visitor. Get your pricing right. Focus on the right pricing strategy.Work closely with manufacturing to make sure you can match the demand when products are made-to-order. TODAY’S GUEST(Updated) Tanner Charlesworth formerly the Director of Marketing and Sales at Rustica.Rustica is a company that offers a wide range of high-quality Doors, Hardware, and Tables. Specifically: Barn Doors/Hardware, Handle Set Hardware, Artistic Lighting, Sinks, Artistic Decor, and much more.Connect and learn more about Tanner and Rustica here: LinkedIn: https://www.linkedin.com/in/tanner-charlesworth/Website: https://rustica.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textAre you stuck wondering why your product is not selling? Maybe it’s not your product, but the activities that you are doing that are not working.In this episode, Sue Monhait, CEO and Podcast Host of Gift Biz Unwrapped, unwraps the mistakes that business people often make when they don’t get the result they want from their business. She shares about the activities that should be focused on to spur the growth of a plateauing business.KEY TAKEAWAYS FROM THIS EPISODEAs much as you like face-to-face, you need to have an online component.If you have your sales channels in place, you only need to increase and decrease the levelers based on what’s working. Increase and decrease the intensity according to the situation and the time of year.One mistake that people often make when their business is plateauing is continuing to make more new products. You want to be known for your product and get traction for that product.People tend to do things that they are more comfortable with, like making another product rather than learning something more effective, like marketing.Focus more on sales-generating tasks rather than resorting to more comfortable activities like making products.Partnerships should be bringing people together to make the whole thing greater.If a product is not selling, it’s time to observe why. Observing, asking, and listening to people about your product can lead you to how it will sell.Listen to your customers and find out what they want.Recommended App: Brain Tosshttps://braintoss.comTODAY’S GUESTSue Monhait is the Founder and Podcast Host of Gift Biz Unwrapped.Gift Biz Unwrapped is a podcast that gives valuable insight into the gifting industry. Whether you own a brick & mortar shop, sell online, or are just starting, you'll discover new possibilities to gain traction and grow your business.Connect and learn more about Sue and her business here: LinkedIn: https://www.linkedin.com/in/suemonhait/Website: http://giftbizunwrapped.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textWhen done right, giveaways will help you gain customers and organic followers. If you set up a giveaway in the past and found that it wasn't very effective, then you’re listening to the right podcast to make sure that never happens again!In this episode, Derek Videll, Founder, and Host of The Social Bamboo Podcast gives us valuable tips on how to do giveaways effectively. He shares how you can avoid random followers but gain organic customers and followers instead. This is a good one, so listen up.KEY TAKEAWAYS FROM THIS EPISODECreate ad campaigns that don’t require many touchpoints for purchases to happen.Do not use a general giveaway. If you want a following for a certain product, make that product your giveaway prize.Before the giveaway ends, send them an email to warm them up.On the last day of the giveaway, send them an email announcing the winner. Now that you have their attention, thank them for joining and give them a discount as a consolation prize. Remember to put a countdown for the sale.This strategy does not provide a guarantee that you will make a sale at the end of it, but now you have an organic following that is really interested in your product that you can now survey.Recommended Tool: Rewards Fuelhttps://rewardsfuel.info/entry-methods/TODAY’S GUESTDerek Videll is the Founder and Host of The Social Bamboo Podcast.The Social Bamboo Podcast is a  Social Media Marketing Podcast for Businesses. It covers all of how you should exist on social media and time waster tactics you need to avoid.Connect and learn more about Derek and his podcast here: Instagram: https://www.instagram.com/derekvidell/?hl=enWebsite: https://www.igmsecrets.com/home-page1625860864401Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textOne of the most effective drivers of people to your brand is ambassadors. That is if it is done correctly.In this episode, Chris Brewer, Co-Founder of OMG Commerce, hosts the executive round table, where they talk about their experience of having ambassadors and influencers for their brands. Join Tera of Jackson Rowe, Nick of The Legends Brand, Chris Meade of Crossnet, and Sean Holladay of Space Station as they generously share different approaches to get, keep, and grow your business with brand ambassadors.KEY TAKEAWAYS FROM THIS EPISODECommunities are where you will get repeat purchases. This is how you will grow your Customer Lifetime Value (CLV) and become profitable.Listen to customers about what they need and find micro-influencers who can represent these segments.The easiest way to start getting ambassadors is through your customers.Be accessible to your customers where they can ask you questions and talk to you.Build a relationship with your micro-influencers through Facebook groups and other messaging channels and make sure they feel that they are part of the community.Do not jump to offering contracts to ambassadors, stuff changes, find the ones you love, build rapport, and then offer longer-term contracts.Reach out to other brands that have complementary audiences to you that you are not in competition with.Make sure that anyone you partner with as an ambassador really aligns with your values.Taking care of the people and the culture representing your brand goes a lot further than what you think.After learning the key information in this round table discussion, go out and execute or find someone with the skills needed that can help you execute.TODAY’S GUESTTera, Jackson Rowehttps://www.jacksonrowe.caNick Lamothe, CMO, The Legends Brandhttps://www.linkedin.com/in/nick-lamothe-b687a6a/https://www.legends.comChris Meade, CMO, Co-Founder, Crossnethttps://www.linkedin.com/in/cjmeade/https://www.crossnetgame.comSean Holladay, Space Stationhttps://www.linkedin.com/in/seanholladay/https://spacestationintegrations.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textIn physical stores, it is easy to give a customer a wonderful shopping experience. The aesthetics, fragrance, and staff can give you a VIP service, and other tangible things could support that overall experience. But how do you do that in the eCommerce world where everything happens on the screen?In this episode, Will Laurenson, a Customer Experience Optimisation Specialist and Host of the Customers Who Click podcast talks about giving the best customer experience for your eCommerce platform. He provides valuable tips on how to strategically place customer reassurances in the purchasing process. Listen up and have a wonderful experience.KEY TAKEAWAYS FROM THIS EPISODETo know if the customer service is good, consider yourself a customer and ask yourself, “Would I like this kind of experience?”Bulleted reassurances placed in key places throughout the customer experience like in the add to cart or check out can deliver key information at the times that matter most.Either the customer convinces themselves, or the page convinces them that it is the right product to buy.Understand the customers. Have a conversation with them. Get the proper wording for them.TODAY’S GUESTWill Laurenson is a Customer Experience Optimisation Specialist and Host of the Customers Who Click podcast.Connect and learn more about Will and his podcast here: Website: https://www.customerswhoclick.comLinkedIn: https://www.linkedin.com/in/willlaurenson/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textSubscription is the best way to have a continuous relationship with your customer and increase your CLV. However, execution is crucial to maximizing all of the many benefits of subscription-based eCommerce models.In this episode, Jordan facilitates the executive round table discussion on the topic of subscription. He lets us in as they dive deeper into the processes, decision-making, and implementation of subscriptions for your business. Buckle up and prepare for the avalanche of value coming your way.KEY TAKEAWAYS FROM THIS EPISODECreating a lifelong relationship with a customer through an individual product is easier than through a subscription box.You want people to purchase the way they are comfortable purchasing.Promises sell. The goal of the product is to live up to the promise that you made.It’s not about what price point but what kind of market you are talking to.The best platform to use is the one you are most comfortable with and the easiest for you to set up and work for your operations.The two main reasons people subscribe are convenience and discounted rates.When deciding about your tech stack, the better question is, who among your team will use it, and what will they be comfortable or work with.TODAY’S GUESTRyan MacKenzie, Tru Earthhttps://www.tru.earthhttps://www.linkedin.com/in/ryemckenzie/John Roman, Battlboxhttps://www.battlbox.comhttps://www.linkedin.com/in/john-roman/Ezra Firestone, Boom by Cindy Josephhttps://www.boombycindyjoseph.comhttps://www.linkedin.com/in/ezrafirestone/Nik Hall, Vitafivehttps://vitafive.comhttps://www.linkedin.com/in/nikhall/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply