Secrets To Scaling Your Ecommerce Brand Ep 236: How to Get and Keep Ambassadors for your Brand, An Executive Round Table Discussion
One of the most effective drivers of people to your brand is ambassadors. That is if it is done correctly.
In this episode, Chris Brewer, Co-Founder of OMG Commerce, hosts the executive round table, where they talk about their experience of having ambassadors and influencers for their brands. Join Tera of Jackson Rowe, Nick of The Legends Brand, Chris Meade of Crossnet, and Sean Holladay of Space Station as they generously share different approaches to get, keep, and grow your business with brand ambassadors.
KEY TAKEAWAYS FROM THIS EPISODE
- Communities are where you will get repeat purchases. This is how you will grow your Customer Lifetime Value (CLV) and become profitable.
- Listen to customers about what they need and find micro-influencers who can represent these segments.
- The easiest way to start getting ambassadors is through your customers.
- Be accessible to your customers where they can ask you questions and talk to you.
- Build a relationship with your micro-influencers through Facebook groups and other messaging channels and make sure they feel that they are part of the community.
- Do not jump to offering contracts to ambassadors, stuff changes, find the ones you love, build rapport, and then offer longer-term contracts.
- Reach out to other brands that have complementary audiences to you that you are not in competition with.
- Make sure that anyone you partner with as an ambassador really aligns with your values.
- Taking care of the people and the culture representing your brand goes a lot further than what you think.
- After learning the key information in this round table discussion, go out and execute or find someone with the skills needed that can help you execute.
TODAY’S GUEST
Tera, Jackson Rowe
https://www.jacksonrowe.ca
Nick Lamothe, CMO, The Legends Brand
https://www.linkedin.com/in/nick-lamothe-b687a6a/
https://www.legends.com
Chris Meade, CMO, Co-Founder, Crossnet
https://www.linkedin.com/in/cjmeade/
https://www.crossnetgame.com
Sean Holladay, Space Station
https://www.linkedin.com/in/seanholladay/
https://spacestationintegrations.com
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