Secrets To Scaling Your Ecommerce Brand Ep 227: Building a Brand Around the Source of Your Materials With Reuben Gladstone, Reuben Oliver
What appeals to the high-end market? How do you seamlessly combine fashion and social impact?
In this episode, Reuben Gladstone, Creative Director & Founder of Reuben Oliver, shares his journey of searching for the best fabrics from around the world for his clothing brand and how it led him to build a brand that pays homage to the source of these high-end materials. He talks about collaborating with artists and artisans to introduce this concept to the world through their lenses.
KEY TAKEAWAYS FROM THIS EPISODE
- Most clothing brands don’t really pay homage to the source of their fabrics.
- What works best for Reuben Oliver is explaining their journey and being as honest as possible about what’s going on.
- When launching your brand, try to convey how you want to be perceived as a brand.
- Everything happens for a reason. The mistakes are part of the experience.
- Having a clear-cut vision of what you want to create and being able to wear a lot of hats are vital components of scaling successfully.
Recommended Book:
How to Win Friends and Influence People
https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
TODAY’S GUEST
Reuben Gladstone is the Creative Director & Founder of Reuben Oliver. He always had a passion for fashion and social impact, which led him to source the best possible fabric from around the world for their clothing brand and pay homage to their source.
Reuben Oliver is a contemporary ethical knitwear brand. Designed in NYC and manufactured in Lima, they focus on innovative designs while staying true to historical knitting practices.
Connect and learn more about Reuben and his company here:
LinkedIn: https://www.linkedin.com/in/reuben-gladstone-921b33131/
Website: https://reubenoliver.com
Instagram: https://www.instagram.com/reubenoliverco/?hl=en
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