Secrets To Scaling Your Ecommerce Brand Ep 226: The Art of Brand Acquisition With Kelcey Lehrich, 365 Holdings
Why start from scratch when you could acquire an already successful eCommerce brand, and scale that instead? It seems daunting, but today’s guest is an expert, and he shares all of it.
In this episode, Kelcey Lehrich, CEO and co-founder of 365 Holdings, gives us valuable gems as he takes us through his company's journey of acquiring businesses and the process of building them for the long term. Listen up, and let’s learn together!
KEY TAKEAWAYS FROM THIS EPISODE
- A willing buyer and a willing seller is the right price for everything- Value is agreed to, not finite. Often the price isn’t the most important factor in an acquisition.
- Coaching is a high-leverage activity. Getting a high valued coach that you believe in, focusing on leadership and development is a high ROI decision.
- If you are second-guessing acquisition, it might not be for you. Strong risk tolerance is needed.
- Core values are what attract and retain talent.
- Self-awareness and emotional intelligence are key characteristics of a successful team member.
7-point investment thesis:
https://twitter.com/kelceylehrich/status/1334246770075979776
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TODAY’S GUEST
Kelcey Lehrich is the General Partner and CEO at 365 Holdings.
365 Holdings is a permanent capital vertically integrated holding company. They acquire and operate eCommerce brands where they can deploy our media company strategy.
Connect and learn more about Kelcey and his company here:
Twitter: https://twitter.com/kelceylehrich
LinkedIn: https://www.linkedin.com/in/kelceylehrich/
Website: https://365-holdings.com
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