Secrets To Scaling Your Ecommerce Brand

Send us a textIn this special episode, part 2 of our 2-episode series, we look at large retail and why DTC can’t overlook them anymore. The team from Flybar Inc. walks us through their strategy in landing a large retailer. Saul and his executive team talk about the step-by-step of what to do, what not to do, and all the mistakes that they made along the way to get to where they are today. If you haven’t listened to part 1 yet, go listen to that episode first to hear how this hundred-year-old start-up is making big leaps over the competitions! KEY TAKEAWAYS FROM THIS EPISODEYour retail and eCommerce strategy share many similarities. You need to understand your product, your market, and what it takes to be on the shelf/on people's screens. Your online buying experience is mirrored in your in-person experienceIn retail, your packaging is your SEO.Once a consumer picks up your package, show them the value and show them the need.Find the right rep to help you grow your business in your space. The right rep will build and help you scale your business, not cost you. If you are successful online, one option you can explore is licensing your product to brands that are bigger and more established in the retail space to get your name on the shelf.TODAY’S GUESTFlybar, the Original Pogo Stick Company, has been around since 1918. They are the world’s largest pogo stick manufacturer, and in the past 5 years, they've grown from just 25 to nearly 400 products.Connect and learn more about Flybar, Inc. here:Website: https://www.flybar.comLinkedIn: https://www.linkedin.com/in/saul-wolhendler-62a5679/We love our podcast community and listeners so much so that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textGoing viral on social media can be a one-time deal, but the returns can last for a long time after.In this episode, Co-Founder of Billy Footwear, Billy Price, shares how an accident early in his life started his entrepreneurial journey to solve an everyday task, putting on his shoes. Billy talks about how one post from a user compounded to hundreds of thousands of shares and its impact on their brand. This episode is full of valuable insights to help you grow your e-commerce brand!KEY TAKEAWAYS FROM THIS EPISODEOur brand’s success is rooted in elevating the success stories of our customers. You can’t automate a relationship.We utilize technology for efficiencies to reach large audiences, but it comes down to our ability to listen to the customer, connect with the customer and make improvements to connect with that customer.Video: Open Bookhttps://billyfootwear.com/pages/open-bookTODAY’S GUESTBilly Price is the Co-Founder of Billy Footwear. His company started with the idea that he and his partner came up with after his accident and couldn’t find the right footwear in the market.BILLY Footwear creates shoes with zippers designed to be fashionable and functional, revolutionizing how shoes are put on and taken off.Connect and learn more about Billy and Billy Footwear here:Website: https://billyfootwear.comInstagram: https://www.instagram.com/billyfootwear/?hl=enFacebook: https://www.facebook.com/billyfootwear/Linkedin: https://www.linkedin.com/in/billy-price-aaa7a6157/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textCerqular is one of the fastest-growing Sustainable marketplaces today on the planet and they’ve done this with literally zero market spend!In this episode, Davide Friedrichs, CEO, and Co-Founder of Cerqular shares how a tiresome and frustrating shopping experience while trying to live sustainably sparked the desire to build a one-stop-shop for like-minded buyers and sellers. David and Jordan’s conversation dives into sustainability and how they are growing. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEVerifying claims to sustainability not only protects the brands but also provides the consumer with the confidence they are searching for.If you want to build a sustainable brand, make sure that you’re selling on a platform with like-minded sellers competing on merits rather than solutions that are not verified.Companies produce what customers demand, but ultimately if it’s too hard to buy, customers will buy whatever is the easiest.Their secret to scaling - Use the Airbnb first 100 customer model! Treat the first 100 customers with an exceptional, over the top, VIP experience that supports their brand in every aspect of the experience! What’s going to make your experience more productive, we will do that for you!TODAY’S GUESTDavid Friedrichs is the CEO and Co-Founder of Cerqular.Cerqular is the new multi-seller marketplace platform connecting verified sustainable brands & shoppers. One place to buy & sell with a purpose!Connect and learn more about David and Cerqular here:Website: https://cerqular.comLinkedIn: https://www.linkedin.com/in/-davidfriedrichs/We love our podcast community and listeners so much so that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textHow does a heritage brand that is over 100 years old cope with the modern world of E-Commerce?In this 1st part of a 2-episode series, the team from Flybar Inc. shares how they worked together using each of their geniuses to synergistically make the almost dying pogo-sticks company to a thriving staple in retail stores and an online sensation. Listen up and enjoy.KEY TAKEAWAYS FROM THIS EPISODEOne of the significant differences between e-commerce and retail is your reviews. An eCommerce review in 2015 can still be valuable in 2021!If you invest in e-commerce today, you’re investing for tomorrow and possibly in 10 years from now.If you have a unique product and people are searching for it, it is much easier to find your website than through specialty retail stores. Do this by establishing your brand.Be where the customer is most comfortable buying from you.Your main goal is for the customers to think about your brand when looking for something you have.TODAY’S GUESTFlybar, the Original Pogo Stick Company, has been around since 1918. They are the world’s largest pogo stick manufacturer, and in the past 5 years, they've grown from just 25 to nearly 400 products.Connect and learn more about Flybar Inc. here:Website: https://www.flybar.comLinkedIn: https://www.linkedin.com/in/saul-wolhendler-62a5679/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textYou have a great product, now what?In this episode, Manny Lubin shares a lot of valuable insights on how to communicate your product's greatness to the right audience and let them know the path of least resistance to purchase it. He shares their start, “we Googled, how to start a chocolate milk company?”, to the long-term goal that start-up businesses should have and how to achieve it. Order some Slate chocolate milk and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPut the right message in front of the right people and let them know the path of the least resistance to purchase it.The long-term goal for any start-up is familiarity in the consumers' mindset.Accept when something does not work and just keep on going.Be confident that your product is great, and make sure that you find the best way to put the best message in front of the best people and just keep going.Podcast: Unfinished Bizhttps://podcasts.apple.com/us/podcast/unfinished-biz-with-robin-and-wayne/id1316793216TODAY’S GUESTManny Lubin is the Co-Founder of Slate Milk.Slate is a line of lower sugar, higher protein, lactose-free chocolate milk for those trying to be a little healthier but never stopped craving their favorite chocolate milk.Connect and learn more about Many and Slate Milk here:Website: https://slatemilk.comInstagram: https://www.instagram.com/slatemilk/?hl=enLinkedIn: https://www.linkedin.com/in/manny-lubin-56329785/We love our podcast community and listeners so much, that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textDifferent social media platforms play a huge part in the E-commerce business growth that most of the time, we become overly dependent on the metrics that they provide us with.In this episode, Devin O’Brien of Askov Finlayson talks about why businesses shouldn’t just rely on platform attribution models. Devin shares the strategies that worked to help him exit his DTC brand and now grow Askov Finlayson based on his long-time experience in eCommerce, he was on Shopify in 2011! We hope you enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEYou cannot buy customers forever.Deep intimate connection with people brought together by shared purpose and cause resonates deeply beyond anything you can do digitally.Take whatever works organically on Facebook and Instagram and turn it into an ad.Empower people and give them a clear vision of their role and how it can contribute to the business's success, then get out of their way.Podcast: The Meateater Podcasthttps://www.themeateater.com/listen/meateaterBook: The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Successhttps://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672TODAY’S GUESTDevin O’Brien is the VP of Marketing of Askov Finlayson. Askov Finlayson is a Northern outfitter and Minneapolis-based fashion brand on a mission to keep the North cold.Connect and learn more about Devin and Askov Finlayson here:Instagram: https://www.instagram.com/devinbobrien/?hl=enLinkedIn: https://www.linkedin.com/in/devin-o-brien-1a342020/Website: https://askovfinlayson.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textIf you are looking for ways to have more funds for your business and looking at equity crowdfunding as one of your options, this episode is for you.In this episode, Erica Feucht, co-founder of Pit Liquor, enlightens us about equity crowdfunding and how their business benefited from it. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEJust because the products work doesn’t mean you can sell them. You have to market it.Equity crowdfunding is like selling some part of your company to a venture capitalist, except, you as the owner and co-founder, still get to call the shots.Find yourself a quality media buyer and spend good money on them.You have to make sure you fall into a price range that the agency is happy to work with. Otherwise, it’s not going to be a good experience.App: Katana, Shopify (inventory planning)https://apps.shopify.com/katana-mrp-manufacturing-and-inventory-managementBook: Raising a Secure Childhttps://www.amazon.com/Raising-Secure-Child-Attachment-Resilience/dp/1462527639Podcast: Hitting the Markhttps://podcasts.apple.com/us/podcast/hitting-the-mark/id1439135187TODAY’S GUESTErica Feucht is the CEO for Distilled Bath and Body.Pit Liquor is a product under Distilled Bath and Body, Inc. It is a natural deodorant created with organic antibacterial ingredients you can find in kitchens worldwide, including whiskey, rum, and vodka.Connect and learn more about Erica and Pit Liquor here:Website: https://distilledbathandbody.comLinkedin: https://www.linkedin.com/in/erica-feucht-9918572b/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textMedia exposure is sure to radically increase your business's sales and growth trajectory. But how can you ensure you are prepared to maximize all that traffic coming your way?In this episode, Dami of Fini shoes shares his experience of being featured on the Ellen Degeneres show. He talks about what worked for his business and how to make the best of good PR. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIf you are going to appear on TV, make sure your brand can be easily found on Google.Consider the audience that your tv guesting will tap and be ready for them.It matters to customers the transparency about where the products are made.Position yourself to have repeat consumers.If you’ve built a massive email list, that means you are doing something right.Podcast: Veterans Minimumhttps://podcasts.apple.com/us/podcast/veterans-minimum/id1039124464TODAY’S GUESTDami Adepoju is the Founder of Fini Shoes.Fini Shoes is a New York-based footwear brand started with a vision to innovate the footwear industry. The brand debuted in 2018 with a fervor to introduce a luxury aesthetic while also allowing customers to express their individuality via detachable pieces.Connect and learn more about Dami and Fini shoes here:Website: https://www.fini.shoesInstagram: https://www.instagram.com/finishoes/?hl=enhttps://www.instagram.com/badwine/?hl=enLinkedIn: https://www.linkedin.com/in/damilolaadepoju/We love our podcast community and listeners so much so that we have decided to offer a free  eCommerce Growth Plan for your brand! To learn more and how we can help click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)!  So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textLicensing is one of those difficult but worthwhile components for some businesses but can be difficult to know where to start.In this episode, Andrew Mikowski of Gilson Snow sheds light on this topic and walks us through the process that they follow for licensing. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThe more that you connect to your customers, the more that they feel connected to the product.The first step is figuring out what kind of brand you want to work with.Research who is the best contact for licensing in that brand or company.Think of the customers first and what they want to see and everything comes after that.Keep addressing the problems you encounter head-on and good things are going to happen from it.Book: The Holy Man by Susan Trotthttps://www.amazon.com/Holy-Man-Susan-Trott/dp/1573225320TODAY’S GUESTAndrew Mikowski is the Chief Revenue Officer and partner at Gilson Snow.Gilson Snow is one of the fastest-growing Skiboard Companies. It is an American snowboard and ski manufacturer based and is the largest producer of custom snowboards and skis. Connect and learn more about Andrew and Gilson Snow here:Website: https://gilsonsnow.comInstagram: https://www.instagram.com/gilsonsnow/?hl=enLinkedIn: https://www.linkedin.com/in/andrewmikowski/We love our podcast community and listeners so much so that we have decided to offer a free  eCommerce Growth Plan for your brand! To learn more and how we can help click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)!  So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!

Send us a textIs Kickstarter a part of your business launch plan or are you considering it? Then this episode might be the one you are waiting for.In this episode, Jon Richards, owner, and co-Founder of Nomatic talks about how he has been successfully launching one Kickstarter after another. He walks us through the entire process and shares some key actionable insights from his launch process that has been proven time and again. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEKickstarter alleviates cash flow problems.If you are going to launch a product on Kickstarter, you need to have a good marketing plan in place.You have to offer a product that is very unique and compelling that people will be willing to give you money in advance.Make sure that your product stands out and it’s got some features that set it apart from the competition.Make sure that you deal well with the logistics process for your fulfillment.TODAY’S GUESTJon Richards is the owner and co-founder of NomaticNOMATIC began when two cousins — Jon Richards and Jacob Durham — designed an innovative wallet and launched it on Kickstarter. They expected to get about 50 orders, but over 6,000 people backed their campaign. Since then, they have launched multiple crowdfunding campaigns and shipped products to hundreds of thousands of people worldwide.NOMATIC has continued to innovate products by listening to what consumers want, prioritizing quality, and creating the most functional products ever.Connect and learn more about Jon and Nomatic here:LinkedIn:https://www.linkedin.com/in/jon-richards-31aa3449/Website:https://www.nomatic.comWe love our podcast community and listeners so much so that we have decided to offer a free  eCommerce Growth Plan for your brand! To learn more and how we can help click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)!  So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!