Secrets To Scaling Your Ecommerce Brand Ep 194: Mastering Kickstarter With Jon Richards of Nomatic
Is Kickstarter a part of your business launch plan or are you considering it? Then this episode might be the one you are waiting for.
In this episode, Jon Richards, owner, and co-Founder of Nomatic talks about how he has been successfully launching one Kickstarter after another. He walks us through the entire process and shares some key actionable insights from his launch process that has been proven time and again. Listen and Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Kickstarter alleviates cash flow problems.
- If you are going to launch a product on Kickstarter, you need to have a good marketing plan in place.
- You have to offer a product that is very unique and compelling that people will be willing to give you money in advance.
- Make sure that your product stands out and it’s got some features that set it apart from the competition.
- Make sure that you deal well with the logistics process for your fulfillment.
TODAY’S GUEST
Jon Richards is the owner and co-founder of Nomatic
NOMATIC began when two cousins — Jon Richards and Jacob Durham — designed an innovative wallet and launched it on Kickstarter. They expected to get about 50 orders, but over 6,000 people backed their campaign. Since then, they have launched multiple crowdfunding campaigns and shipped products to hundreds of thousands of people worldwide.
NOMATIC has continued to innovate products by listening to what consumers want, prioritizing quality, and creating the most functional products ever.
Connect and learn more about Jon and Nomatic here:
LinkedIn:
https://www.linkedin.com/in/jon-richards-31aa3449/
Website:
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The landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!