Secrets To Scaling Your Ecommerce Brand Ep 201: The Magic of UGC With Billy Price of Billy Footwear
Going viral on social media can be a one-time deal, but the returns can last for a long time after.
In this episode, Co-Founder of Billy Footwear, Billy Price, shares how an accident early in his life started his entrepreneurial journey to solve an everyday task, putting on his shoes. Billy talks about how one post from a user compounded to hundreds of thousands of shares and its impact on their brand. This episode is full of valuable insights to help you grow your e-commerce brand!
KEY TAKEAWAYS FROM THIS EPISODE
- Our brand’s success is rooted in elevating the success stories of our customers.
- You can’t automate a relationship.
- We utilize technology for efficiencies to reach large audiences, but it comes down to our ability to listen to the customer, connect with the customer and make improvements to connect with that customer.
Video: Open Book
https://billyfootwear.com/pages/open-book
TODAY’S GUEST
Billy Price is the Co-Founder of Billy Footwear. His company started with the idea that he and his partner came up with after his accident and couldn’t find the right footwear in the market.
BILLY Footwear creates shoes with zippers designed to be fashionable and functional, revolutionizing how shoes are put on and taken off.
Connect and learn more about Billy and Billy Footwear here:
Website: https://billyfootwear.com
Instagram: https://www.instagram.com/billyfootwear/?hl=en
Facebook: https://www.facebook.com/billyfootwear/
Linkedin: https://www.linkedin.com/in/billy-price-aaa7a6157/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!