Secrets To Scaling Your Ecommerce Brand

Send us a textSMS marketing turns out to be one of the holy grails of e-commerce marketing, but wait up because this may turn against you if you are not careful.In this episode, Jordan and Sen talk about SMS marketing. They share the do’s, don’ts, and what can go drastically wrong if you do text message marketing incorrectly. Learn and enjoy!KEY TAKEAWAYS FROM THIS EPISODEIt is essential to have somebody who knows what they’re doing to help you run your SMS program.You have to get explicit consent to add people to your SMS list.You wouldn’t want to spend to send messages to people who don’t want to hear from you.SMS is a great way to build a community for your brand.Compliance matters. Don’t mess with SMS.If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text“Hone in on who you’re going after and who you are targeting.”In this episode, Jay Desai, Founder of Swpely and host of the podcast D2C pod, shares the secret to growing your market effectively in the early stages. He shares how content is the most important part of the marketing equation. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEContent is the most important piece of the transaction. User-generated content looks more natural in the feed making it more effective.Good creative and creative that makes sense for the platforms is what drives real good return on ad spend.Hone in on who you’re going after and who you are targeting. Building your brand is the best way to lower your customer acquisition cost and increase your customer lifetime value.App: CopyAIhttps://www.copy.aiPodcast: Rep Your Brandhttps://podcasts.apple.com/rs/podcast/rep-your-brand/id1549880538TODAY’S GUESTJay Desai is the host of the podcast D2C pod. He is also the founder of Swpely.Swpely is a tool that lets you save and share content you collect on the internet. It is the Pinterest of marketers and business owners.Connect and learn more about Jay and Swpely here:LinkedIn:https://www.linkedin.com/in/jayanishdesai/Website:https://www.swpely.comPodcast: D2C podhttps://podcasts.apple.com/us/podcast/dtc-pod-a-podcast-for-ecommerce-and-dtc-brands/id1497055482If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textRosy Rings, a floral-inspired home decor brand, had been growing slow and steady for 20 years through brick and mortar channels, but around the year 2018 things started to shift. Brick and Mortar was working, but not well. So Mike Ferril made the hard choice to let some of their traditional accounts go and focus his efforts on growing the DTC line of business.In this episode, Mike talks about the transition to growing the DTC channels and some interesting tactics that have contributed to the successful growth over the last few years. He shares how they successfully turned around their business when it came to the point that their traditional ways were not working anymore. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIf your ways are not working anymore, make the shift even if it is tough.Having a sale often can harm your brand, look for other ways to promote.Figure out what makes your brand special and get rid of everything that distracts you.If something does not make your brand or product special, don’t put resources into it.Podcast: My first millionhttps://thehustle.co/my-first-million-podcast/TODAY’S GUESTMike Ferril is the Chief Executive Officer at Rosy Rings, Inc.Rosy Rings is a craft-focused brand that combines intoxicating aromas with real botanicals and lovely packaging to bring the loveliest of nature's motifs to every home.Connect and learn more about Mike and Rosy Rings here:LinkedIn:https://www.linkedin.com/in/michael-ferril-02081221/Website:https://rosyrings.comInstagram:https://www.instagram.com/rosyrings/?hl=enIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textHow do you simultaneously build a direct-to-consumer and wholesale business effectively? In this episode, Boris Khudomaka, Founder of Zinvo, shares how they built their business in social media that eventually evolved to the wholesale side, which pushed their international growth. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEA good product with a team behind it who wants to build something big is crucial in scaling successfully.If you have a certain skill, max it out!Never be afraid of pursuing what you want Always keep a close eye on the trends in your marketTODAY’S GUESTBorys Khudomaka is the Founder of Zinvo.ZINVO is a watch brand established in 2014 and based in Los Angeles, USA. They are focused on creating new trends in the affordable watch market. ZINVO is expanding on a global scale and is presented in 180+ retail stores online.Connect and learn more about Borys and Zinvo here:Website: https://zinvowatches.comLinkedIn: https://www.linkedin.com/in/boryskhudomaka/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textEvery business aims for a successful launch, but the even bigger goal is longevity. Will your business stand the test of time?In this episode, Stefan Ytterborn, CEO and Founder at Cake, shares the things that ensure businesses’ long-term success. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEPremium may not necessarily mean luxury. It means it has a purpose, innovation, quality, and something that can be measured in performance.Make sure there’s some durability in your business ideas based on how things are moving in society.Unless you have a purpose, the market will not love the company enough to support it for a long time.Ensure the team is 100% sure of the path forward, and everyone is geared in that direction.TODAY’S GUESTStefan Ytterborn is the Founder and CEO of Cake. He has a strong background as an entrepreneur, promoter, and strategist within contemporary and industrial design and communication.Cake is an electric motorbike company that develops uncompromising high performance electric off-road motorbikes.Connect and learn more about Stefan and Cake here:Linkedin: https://www.linkedin.com/in/stefan-ytterborn-164b63112/?originalSubdomain=seWebsite: https://ridecake.com/en/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textThere’s a lot of creative solutions to funding your business, and this one is no exception.In this episode, Sean De Clercq of Kickfurther shares how they crowdsource funds to cover inventory for businesses of various sizes and the unique benefits that come with it. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEHaving a solid foundation in unit economics gives the ability to raise additional growth capital very efficiently.You can get far as an entrepreneur by understanding your unit economics just from your data.Take the first steps. It’s better to know anything than to know nothing.You can never get to a win-win if you don’t know what the other party wants and they don’t know what you want.App: Salesforcehttps://www.salesforce.com/ap/?ir=1Book: The Promised Land by Barack Obamahttps://www.amazon.com/Promised-Land-Barack-Obama/dp/1524763160Never Split the Difference by Chris Vosshttps://www.amazon.com/Never-Split-Difference-Negotiating-Depended-ebook/dp/B014DUR7L2TODAY’S GUESTSean De Clercq is the founder and CEO of Kickfurther.Kickfurther helps businesses to have crowdsourced funding for their inventory.Connect and learn more about Sean and Kickfurther here:Website: https://www.kickfurther.comEmail: sean@kickfurther.comIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textCamaret Bannister has a long history as a digital marketer with experience in tech and marketing SaaS businesses. Currently, she runs marketing for Janji, a running apparel brand with a mission to provide clean drinking water by partnering with nonprofits around the world.In this episode, Cameret talks about building a thriving community around the brand's unique story and what mix of marketing channels she uses most. She also shares the importance of testing different marketing channels as an ongoing experiment within your marketing strategy. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThe best thing you can do is reserve 15-20% of your marketing budget to test new channels.Think beyond what’s currently working well.To build a strong community, focus on attracting people who are aligned with your mission.App:Loop Returnshttps://www.loopreturns.comKeywords Everywherehttps://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmpBook:Wordslut: A Feminist Guide to Taking Back the English Language by Amanda Montellhttps://www.amazon.com/Wordslut-Feminist-Taking-English-Language/dp/006286887XTODAY’S GUESTCameret Bannister is the Director of General Marketing at Janji. Janji is a running apparel brand focused on exploring, connecting, and giving back through clean water.Connect and learn more about Cameret and Janji here:Website: https://janji.comInstagram: https://www.instagram.com/runjanji/?hl=enLinkedin: https://www.linkedin.com/in/cameretbannister/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textEfficiency is crucial to all businesses.In this episode, Nico Tramontana of A10 Agency talks about how they support new and existing companies that want to grow distribution. He shares how to reach business targets and goals efficiently. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIt doesn’t matter if you fail a hundred thousand times. Learn and just do it again. Just keep going. The secret to scaling is non-stop research.Once you break down your goal or target, you just need to find out what vehicle will take you there. Don’t count every dollar that comes in as profit. Just keep working. TODAY’S GUESTNico Tramontana is the owner of the A10 agency.A10 agency is an all-in-one product development and e-commerce solution. They design, develop, launch and maintain merchandise from start to finish.Connect and learn more about Nico and A10 agency here:Website: https://www.a10agency.comLinkedin: https://www.linkedin.com/in/nico-tramontana-b7baa419/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textStart with the pain point. What pain point does your product solve? How can you maximize the effectiveness of your product and messaging to emphasize that component of your brand? Your ability to do this well has a huge impact on your connection with your customers.In this episode, Craig Hammond of Peejamas shares how a challenging journey of potty training their kids inspired him to develop a product that solves one of the most excruciating phases of parenting. He talks about providing functional benefits to your target user as a key component in a good business strategy. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEFocus not only on positioning but on functional benefits as well.If you offer something functional and it resonates on an emotional level, people won’t forget you.Successful brands are those that people have an emotional connection.If you’re just starting, stay lean and mean.Podcast: Founder's Therapyhttps://podcasts.apple.com/us/podcast/founders-therapy/id1528566038Book: Shoe Dog by Phil Knighthttps://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809TODAY’S GUESTCraig Hammond is the Founder and CEO of Peejamas. He is also the co-founder of Stair Slide.Peejamas is a company that produces an eco-friendly and kid-friendly alternative to disposable diapers.Connect and learn more about Craig and Peejamas here:Website: https://www.peejamas.com https://stairslide.comLinkedin: https://www.linkedin.com/in/craigmhammond/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn 2021, as the digital advertising world evolves, your marketing mix needs to evolve as well. With Facebook ads dipping in profitability and competition increasing across the board, it’s important to be really specific about where customers are and meet them there.In this episode, Elish Patel of Peak Design shares the fascinating mix of marketing strategies that work for their company selling high-end camera accessories. He emphasizes diversification of marketing channels and high-quality video as key ways to win in 2021. Enjoy!KEY TAKEAWAYS FROM THIS EPISODESMS campaigns are incredibly powerful.Diversify your marketing channels!Not everything you do is meant to scale.When you’re starting a business, don’t worry if you’re going to scale or not.If you have funds to invest, go deep in creating video content.In buying Email newsletter placements, you’re catching someone in a much more engaged state.TODAY’S GUESTElish Patel is the VP of digital and growth at Peak Design. He handles all of their paid advertising, growth strategy, and anything that concerns their direct business and growing their user base.Peak Design is a product design company focused on carry solutions. They make tools for doing. Their carry solutions help creatives, commuters, and adventurers keep their gear accessible, organized, and protected.Connect and learn more about Elish and Peak Design here:Website: https://www.peakdesign.comLinkedin: https://www.linkedin.com/in/elishpatel/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind