Ep 184: The 2021 Modern Marketing Mix with Elish Patel of Peak Design

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In 2021, as the digital advertising world evolves, your marketing mix needs to evolve as well. With Facebook ads dipping in profitability and competition increasing across the board, it’s important to be really specific about where customers are and meet them there.

In this episode, Elish Patel of Peak Design shares the fascinating mix of marketing strategies that work for their company selling high-end camera accessories. He emphasizes diversification of marketing channels and high-quality video as key ways to win in 2021. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• SMS campaigns are incredibly powerful.
• Diversify your marketing channels!
• Not everything you do is meant to scale.
• When you’re starting a business, don’t worry if you’re going to scale or not.
• If you have funds to invest, go deep in creating video content.
• In buying Email newsletter placements, you’re catching someone in a much more engaged state.

TODAY’S GUEST

Elish Patel is the VP of digital and growth at Peak Design. He handles all of their paid advertising, growth strategy, and anything that concerns their direct business and growing their user base.

Peak Design is a product design company focused on carry solutions. They make tools for doing. Their carry solutions help creatives, commuters, and adventurers keep their gear accessible, organized, and protected.

Connect and learn more about Elish and Peak Design here:

Website: https://www.peakdesign.com

Linkedin: https://www.linkedin.com/in/elishpatel/

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