Secrets To Scaling Your Ecommerce Brand

Send us a textIn this episode, serial entrepreneur Kevin Smith of SmashBrand shares their tried and tested formula to launch brands successfully. There are a ton of actionable insights and useful tactics in this episode. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEWhen you launch your brand, it comes down to risk aversion and subjectivity.Differentiate your product – even if it is a commodity.Do the research needed to reposition your product to fill a needValidate your product early!Creating a name is important, but it is not the most important.Small changes can make a big difference.APPS:Jungle Scout:https://www.junglescout.comClickUp:https://clickup.comTODAY’S GUESTKevin Smith is a Founding Partner and Director of Innovation at SmashBrand. He is also an investor and a 10X CPG Entrepreneur with Multiple Exits.SmashBrand is the only CPG agency in the world that designs, tests, and optimizes brands so that they will know the increase in purchase intent, consumer preference, and sales impact— before bringing it to market.Connect and learn more about Kevin and Smash Brand here:Website: https://www.smashbrand.comLinkedin: https://www.linkedin.com/in/smashkcs/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textDo you want to know what an incredible sales launch looks like?In today’s episode, Sean and Jordan share the checklist for a launch that does not involve running ads, using only the list that you already own instead. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEHave a launch every week or two weeks to stay on top of your customers' minds.You should be prepared at least 4 weeks before your launch.Start with the end in mind. What do you want to accomplish?Clarify what your sale is about.Don’t give the discount too soon. It will lose the power of the discount.If it is a big launch, create the Facebook event page for it.Get the sales launch checklist here:https://mindfulmarketing.co/slcIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textHow do you work with other brands to expand your market?In this episode, Chuck Melber, Marketing Director at Nomad Goods, talks about marketing strategy for premium accessories and how to do PR in-house for your brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEOwn your customers, own relationships you built through social media to your mailing list.If you can’t set up your affiliate program, have your product sold on Amazon so people can take advantage of that affiliate program.Reach out to companies you admire.You’re never going to a place where you are too big to talk to people.Never let yourself get complacent and feel like you have the right answer. Just keep on testing.Apps:Streak CRMhttps://www.streak.comHARO: Help a reporter outhttps://www.helpareporter.comTODAY’S GUESTChuck Melber is the Marketing Director at Nomad Goods, LLC.Nomad Goods, LLC is a consumer electronics company manufacturing cases, chargers, and accessories for Apple products.Connect and learn more about Chuck and Nomad Goods here:Website: https://nomadgoods.comLinkedin: https://www.linkedin.com/in/chuckmelber/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textDo you sometimes feel overwhelmed by your business? Maybe it’s time to reconsider your priorities.In this episode, Jordan and Kameron Norwood of Packdash and Half Day CBD talk about exactly that. The things that you as an E-commerce founder should not be doing anymore.KEY TAKEAWAYS FROM THIS EPISODEAs a founder or co-founder, you should not be the one fulfilling your orders.Be Scrappy. If you hit a brick wall, just pick up the phone, get in the car, make it happen.Every person you network with could never be a waste of time.App: https://www.outreach.ioBook: https://profitfirstbook.comTODAY’S GUESTKameron Norwood is a co-founder at Packdash, an E-Commerce Fulfillment Company and Half Day CBD, American-grown, all-natural, organic hemp consumer goods company.Connect and learn more about Kameron and his companies here:Website: https://halfdaycbd.comhttps://www.packdash.coLinkedIn: https://www.linkedin.com/in/kameron-norwood/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAt the end of the day, the product makes the business.In this episode, Jordan chats with Ryan McKenzie, Co-founder of Tru Earth, and they talk about the space-saving, earth-friendly, patented laundry eco-strips that revolutionize the way laundry is done in households. They also discuss key marketing tactics that have led to millions in sales for the brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEPaid ads can result in secondary benefits like organic reach, which is difficult to measure.Not giving credit on organic purchases that resulted originally from paid ads to paid media itself prevents growth.Don’t make rash decisions based on little sets of data that might not even be correct.Add new creatives, test new creatives, and stick with the dashboard to know what’s going on.Sales Video Creator: https://funnysalesvideos.comApp: https://creatormarketplace.tiktok.comTODAY’S GUESTRyan is the Co-Founder of Tru Earth. He is a purpose-driven direct-to-consumer brand builder.Tru Earth®, based in Vancouver, Canada, is a leading eco-friendly household product company committed to eliminating plastic from landfills and oceans.Connect and learn more about Ryan and Tru Earth here:Website: https://www.tru.earthLinkedIn: https://www.linkedin.com/in/ryemckenzie/?originalSubdomain=caFacebook: https://www.facebook.com/Ryan.Craig.McKenzieIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textAlabaster Co is a direct-to-consumer publishing brand that blends the ancient text of The Bible with modern aesthetics. In this episode, Jordan talks with Bryan Ye-Chung and Brian Chung, co-founders of Alabaster Co., about how their business breathed back life to the way that people read the Bible. They also share how their reach grew from few personal friends to amassing international media attention. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThe goal for a business is not only to build products but to build a community around the products.What is important is identifying your customers and loving them through making great products and creating a business that serves them.You can’t just build a product. You have to build a story around your product.TODAY’S GUESTBryan Ye-Cung and Brian Chung are the co-founders of Alabaster Co.Alabaster Co. is an art & faith publishing company and lifestyle brand. They are most well known for their Bibles that look like art books.Learn more about Alabaster Co. here:Website: https://www.alabasterco.comLinkedIn: https://www.linkedin.com/company/alabasterco/https://www.linkedin.com/in/bryan-ye-chung-46996778/https://www.linkedin.com/in/briangchung/Instagram: https://www.instagram.com/alabaster_co/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textHow far will you go in being creative and connecting to your audience?In this episode, Canadian Willy Wonka Jake Karls, Co-Founder of Mid Day Squares, shares how they do their reality show marketing. He talks about the importance of connection and relatability in promoting your brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEYour company thrives when authenticity and growth are prioritized.If you can’t focus and execute, you can’t scale.Prioritize playing to your strengths rather than your weaknesses.A lot of founders don’t have to be managers. They have to do what they’re good at.TODAY’S GUESTJake Karls is the Co-Founder and Chief Rover Officer at Mid-Day Squares. He is responsible for building relationships and making noise. Mid-Day Squares manufacture Functional Chocolate Bars: Everything a chocolate bar isn't, everything a protein bar wishes it was.Learn more about Jake and his company here:Website: https://www.middaysquares.comLinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/?originalSubdomain=caInstagram: https://www.instagram.com/jakekarls_/?hl=enPodcast: https://www.middaysquares.com/pages/mid-day-squares-uncensoredIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textHaving a dashboard is valuable for taking a quick 10-second look at your business. In this episode, Jordan and Sean talk about all the things that should be in your Ecommerce brand dashboard. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEMake it as easy as possible to know what you need to know at a moment’s glance.Total sales, Year Over Year Value, helps you to know if you’re pointed in the right direction.If returning customer value is too high, you are not acquiring new customers. If it is too low, you may have quality issues or not enough products for people to buy.It is essential to find out the root cause of your low conversion rate.If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textWhen your audience calls your ad a fake, what is the solution? A low-budget iPhone video? For VKTRY Gear, the answer was absolutely YES! 100 million video views later, the brand is in a strong position with a great brand, raving reviews, and a product that works.In this episode, Matt Kramer shares the journey of turning skepticism into 5-star reviews for VKTRY Gear, a high-tech carbon fiber insoles brand. As a brand that claims to make you run faster and jump higher, proof that your product works really matters. He talks about the importance of keeping creative assets development in-house, branding early, and making sure your messaging aligns with your brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODESkepticism is also curiosity – use it to your advantage.Creative asset management should be an in-house position at your brand.No one knows your brand better than you.Brand your marketing material early and often.Book Recommendation:Principles by Ray Daliohttps://www.principles.comTODAY’S GUESTMatt Kramer is the VP for product and business development of VKTRY Gear. He is a mechanical engineer and responsible for the design and marketing of the VKTRY Performance Insoles, the first insole proven to help athletes run faster and jump higher - while also helping reduce injuries.Learn more about Matt and his company here:Website: https://vktrygear.com/pages/the-insoleLinkedIn: https://www.linkedin.com/in/matthew-kramer-b140a739/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Send us a textGrowing a business organically takes patience. Rob spent two years in the weeds, doing every single job including product design, customer service, and marketing before he made a single hire or outsourced a single task. He was committed to building a lasting brand and a community and doing what it took to build a business on loyal, repeat customers. Now, Endūr is doing multiple 7 figures in sales per year from a group of super loyal customers. This episode is packed with useful insights on how to approach your business.KEY TAKEAWAYS FROM THIS EPISODEWhen you are building a brand, you just need to stay alive long enough to make sense of everything that is going on.Read your reviews. They are speaking for you!Be patient, take the time to make sense of your data, and get the right data.Ideas are worthless without execution.Audio Book Recommendation:The Tao of Charlie Mungerhttps://www.amazon.com/Tao-of-Charlie-Munger-audiobook/dp/B01NBJVU0RPodcast recommendation:My First Millionhttps://thehustle.co/my-first-million-podcast/TODAY’S GUESTRob Fraser is the Founder and CEO of Endur Apparel. As a 5x Canadian National Cyclist, he shaped endūr on the belief that an athletic mindset provides an all-encompassing infrastructure to enable learning and achieve success. Through this mentality, he cultivated a community that encourages one another to pursue their best selves and celebrates a full life journey through all of its trials and tribulations. Learn more about Rob and his company here:Website: https://www.endurapparel.comLinkedIn: https://www.linkedin.com/in/robbfraser/?originalSubdomain=caIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind