Secrets To Scaling Your Ecommerce Brand

Send us a textThe most successful businesses invest in growing a group of repeat customers over time. If you’re not familiar with CLV or Customer Lifetime Value, then this podcast will change the game for you. Listen closely as Juliana provides an excellent explanation of CLV and why it should be a top priority when making business decisions going forward. Enjoy!KEY TAKEAWAYS FROM THIS EPISODECLV metrics can be confusing, but understanding them will empower you to make the right choices.Not all of your customers are created. Focus on the ones that bring you consistent value.Monitor what really matters.Deliver value to every touchpoint of your customer’s journey.Find out which channels you are more profitable on and communicate with your customers the right way in all those channels.TODAY’S GUESTJuliana Jackson is the Chief Evangelist at Omniconvert, providing guidance and education that transforms Ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles.Learn more about Juliana and her company here:Website: https://www.omniconvert.comTwitter: https://twitter.com/theclvladyLinkedIn: https://www.linkedin.com/in/theclvlady/YouTube: https://www.youtube.com/channel/UCC8y0lv64kErfQuLR0XWriQClubhouse: @theclvladyIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIf you can create good content, Youtube is the ultimate platform for scaling your brand. In today’s episode, Brendan shares a story of one video that reached 120 million views on Youtube, mostly through paid traffic! If you have plans to really scale your brand using high-quality content, check this episode out. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIf you can create good content, Youtube is the ultimate platform for scaling.Find mentors, learn from them, and then mentor others.Think outside the box, be creative.TODAY’S GUESTBrendan Bannister is the CMO and creative director at William Painter Inc. He is a travel photographer and uses this experience for his current post at the company.William Painter Inc. is an everyday essentials brand. They provide products with great quality, back it up with a lifetime guarantee, and treat customers like family.Learn more about Brendan and his company here:Website: https://www.williampainter.comInstagram: https://www.instagram.com/brendanbannister/?hl=enLinkedIn: https://www.linkedin.com/in/brendanbannister/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textCan you name a single blanket brand? Rumpl is on a mission to elevate blankets with their high-end, high-tech blankets.In today’s episode, Wylie Robinson of Rumpl walks us through his journey. From a kick-starter to getting a round of funds, he shares the pros and cons of having funding as you grow your business.KEY TAKEAWAYS FROM THIS EPISODEWhen you get funding, you have a safety net to explore, but at the same time, there’s a higher expectation.One of the keys to being successful is identifying what you are not good at.Focus shows the consumers that you are committed to making the best product.TODAY’S GUESTWylie Robinson is the Founder and CEO of Rumpl. He is a designer, fresh air enthusiast, and entrepreneur with proven leadership experience in creative and fast-paced environments. Rumpl is a company that aims to upgrade blankets through technical materials that you typically find in active gears and outdoor attire.Learn more about Wylie and his company here:Website: https://www.rumpl.comInstagram: https://www.instagram.com/gorumpl/?hl=enLinkedIn: https://www.linkedin.com/in/wylierobinson/Email: wylie@rumpl.comIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn this episode, Sean interviews Jordan and asks a Desert Island Question. If he could only have 3 Shopify apps, what would they be? Enjoy!KEY TAKEAWAYS FROM THIS EPISODEYour e-commerce store should look, feel, and function like a retail store.Communication tools are essential in an e-commerce store.Ensure you get an app that does not go up to the enterprise level because it gets expensive.Apps:SMS platform:Attentive - https://www.attentivemobile.comEmail Marketing:Klaviyo - https://www.klaviyo.comReviews:Stamped - https://stamped.ioWhat everyone else is doing is not necessarily what you should be doing. Step back and learn from best practices.If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textDid you know that if you’re running video ads successfully on Facebook, you will likely have great success on Youtube as well? In today’s episode, Brett Curry of OMG Commerce shares with us his expertise in the art and science of YouTube Ads for E-Commerce. While running one of the top Youtube ads agencies for eCommerce, Brett has seen a lot, and it shows in the episode. This episode is full of actionable insights and helpful strategies. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIf you are running video ads on Instagram and Facebook successfully, you can almost certainly do the same thing on YouTube.In creating a good YouTube ad, focus on the product, and let your personality shine through.96% of the people that watch YT and consume YT ads do so with their sound on.If you tell Google you want views, it will give you views, but if you want people who will take action, Google will give you people who will likely take action. TODAY’S GUESTBrett Curry is an online marketer, eCommerce strategist, and speaker, but first and foremost, he's an entrepreneur. Brett's passion is helping eCommerce companies grow their businesses through creative marketing efforts. Brett is the author of the Ultimate Guide to Google Shopping published by Shopify and the Smart Google and YouTube Traffic Course creator in partnership with Ezra Firestone.  He is the Co-Founder and CEO of OMG Commerce. OMG Commerce is a digital marketing agency focused on Google Search Shopping in the YouTube ecosystem and Amazon ads ecosystem.Learn more about Brett and his company here:Website: https://www.omgcommerce.comFacebook: https://www.facebook.com/brett.curry2LinkedIn: https://www.linkedin.com/in/thebrettcurry/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn 2017, Chris and his friends put in an order for a few test units of their newly designed four-way volleyball net. They spent the next few years bootstrapping their business by running Facebook ads of themselves playing the game they invented on the beach, shot on iPhone of course. Today, CROSSNET is sold in Walmart, Target, and Dicks Sporting Goods to name a few – in addition to having a thriving DTC channel with raving fans. In today’s podcast, Chris and Jordan discuss the rapid growth of the story of how a couple of kids from Connecticut started a thriving business with some creativity, audacity, and $5000. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThink differently – Why shouldn’t it be you?Get out there and connect, even before you are ready.Treat every dollar like it’s your dollar.It doesn’t matter where you came from or what background you have. You can build a business.TODAY’S GUESTChris Meade is the Co-Founder and CMO of Crossnet. This 28-year-old kid from a farm town in Connecticut who had a great idea with his friends for a four-way volleyball game invented the world’s first four-way volleyball game, CROSSNET.  He has built retail relationships with some of the world's largest stores.Know more about Chris and his company here:https://www.linkedin.com/in/cjmeade/https://www.crossnetgame.comApp: https://www.notion.so If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAlong with his wife as product designer and partner, Joel Reichart has successfully scaled his third e-commerce business. In today’s episode, Joel shares how he has created repeatable success and how to approach running your business efficiently and effectively. This episode is packed with helpful perspectives on how to make your business work for you, not the other way around. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEFind products that have a healthy balance of good demand and not too much competition.Keep things as simple and flexible as possible in your business.Do what you’re good at, and outsource everything else.Test, then test again – invest in what works.TODAY’S GUESTJoel Reichert is an E-commerce entrepreneur who owns multiple brands, Copper Pearl, Woven Nook, and Maven Thread. He lives in Utah with his wife and four kids. They manage their business from home, doing what they are good at and outsourcing everything else.Know more about Joel and his company here:https://www.linkedin.com/in/joel-reichert-90020526/https://wovennook.comhttps://maventhread.comhttps://www.copperpearl.com If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textThere are different kinds of leadership, but what does it mean to lead from the heart?In this episode, Jordan and Lexi Godlewski talk about the practical ways of leading from the heart, heart-centered marketing, and the impact it makes on your business and the people around you. Listen up and learn how to apply this unique strategy.KEY TAKEAWAYS FROM THIS EPISODEStart with your why.Understand your customers, then understand them better!Get clear on what makes your business unique and what makes you different from other people in the marketplace because that will make you stand out.Money is just a tool that you can use to change more lives.TODAY’S GUESTLexi Godlewski is a marketing strategist and coach. She helps entrepreneurs transform their lives and businesses through soul-aligned strategy and heart-based approach marketing.Connect and know more about Lexi here:LinkedIn: https://www.linkedin.com/in/lexigodlewski/Twitter: https://twitter.com/LexiGodlewskiInstagram: https://www.instagram.com/lexigodlewski/?hl=enPodcast: Building My EmpireIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textDean Wegner is a West Point grad and Army vet turned entrepreneur. After leaving the army and setting down roots to start a family, Dean was inspired to create a business that would create jobs across America. So he founded Authentically American, a premium clothing brand that is 100% made in the USA. In today’s episode, he shares how the company started and some of the key tactics that have enabled the brand to scale rapidly over the last few years. Dean’s enthusiasm is infectious and we know you’ll be inspired to hear his story. Enjoy!KEY TAKEAWAYS FROM THIS EPISODECreate a brand that leaves a true legacy.Sometimes it’s not what you know, it’s who you know.Have a brand that is authentic. Have a story behind your brand. The greatest benefit of social media is that you can share your story.Focus on a quality customer experience and great product, create repeat customers!Book Recommendation:Go-GiverBob Burg and John David MannTODAY’S GUESTDean Wegner is the Founder and CEO of Authentically American. He is married for 26 years to Kelly, and they have four children.In 2017, Dean Wegner created Authentically American® to help bring manufacturing jobs back to America by selling premium, competitively priced apparel that is ALL Made in the USA, no exceptions.  His expertise in the apparel industry, coupled with his passion for America, provided all the incentive he needed to create a brand that aims to set the universally accepted standard for premium American-made merchandise while delivering a significant impact on US job creation. If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textPaige Chilson is deep in the data, but she also stays close to the customer. This combination is key for any marketer. Let this episode serve as a reminder to strike a balance between quantitative and qualitative data when assessing your marketing performance and building strategies. As VP of eCommerce at Handl, a premium phone grip and stand brand based in New York, Paige gets to cover a lot of ground in building out the toolset to drive conversions and grow the brand. She shares a wealth of information on how to test and refine your strategies effectively. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIt is crucial to check in with the customers across all channels, ensuring all their questions are answered.Micro-moments are an opportunity to improve conversion rates, split tests help you determine if your site improvements are working.Always be listening to your customers!Be broad in your search for data and trends.Book Recommendation:Aesthetic IntelligencePauline BrownApp Recommendation: https://www.privy.comTODAY’S GUESTPaige Chilson is the VP for e-commerce and marketing of Handl New York. She handles all things digital for the Handl brand.Handl New York is a fashion phone accessory business. HANDL New York Phone Grips, Stands, and Cases are the brainchild of world-renown New York City artist Allen Hirsch, who has had a fascination with the power of screens since his late teens.  Whether it be in television in the 1970s, computers in the 1980s, or phones thereafter, Hirsch has documented our interconnectedness with screens in his art, and this helped lead him to invent HANDL. Know more about Handl New York and Paige’s company here:Website: https://handlnewyork.comInstagram: https://www.instagram.com/handlnewyork/?hl=enIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind