Secrets To Scaling Your Ecommerce Brand

Send us a textIn this episode, Jordan and Sean talk about the common mistakes they encounter when they look at Facebook Ad accounts, and they’ve seen a few. They also provide some useful tips to max out your results and grow your brand efficiently. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEYou should have every major platform's codes on your website and retarget them across all channels. Be everywhere your customers are.Retarget people who have taken action.Copy is a direct conversation with the consumer.When creating a video, the first 6 seconds matter most!Running branded keyword campaigns is the first step of many.Less is more, but over time it will compound. Don’t be afraid of making incremental changes rather than broad sweeping changes. What everyone else is doing is not necessarily what you should be doing. Step back and learn from best practices.If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textWho will you be when you have succeeded? What kind of leader are you today and what kind of leader do you need to become? In today’s episode, Bill and Jordan discuss some of the deeper questions that lead to high performance in business and life. Bill is a serial entrepreneur turned coach who specializes in helping entrepreneurs scale their businesses. This episode will benefit entrepreneurs at any stage. Enjoy!KEY TAKEAWAYS FROM THIS EPISODESelf-awareness is the first step to identifying the leader you need to become.Growth is in combat with comfort.If you find the purpose of your life, your style of leadership will follow naturally.The secret to scaling is knowing what you want.TODAY’S GUESTBill Gallagher is a business coach and master facilitator with over 30 years of entrepreneurial and executive experience. Bill has spent the last 15 years coaching and training others in leadership and performance and previously led 4 companies of his own. Today, Bill coaches leaders and teams across more than 25 cities in 11 countries and is the host of the Scaling Up Business Podcast.Know more about Bill and the Scaling Coach here:https://scalingcoach.comhttp://www.linkedin.com/in/billgallIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAfter abruptly losing his job as an engineer when the company he worked for shut down, John decided to start Trxstle with his friend and co-worker. Trxstle is an outdoor gear and apparel line, providing unique and effective transportation solutions for fly fishing and mountain biking. They started small with only a few products but focused on building genuine relationships with people they admired. John shares a few of the key components that lead the company's success and emphasizes relationships as the number one lever for business growth. Enjoy!KEY TAKEAWAYS FROM THE EPISODEKeep that side project alive, you never know when you may decide to turn it into a business!Whether it’s with customers, influencers or partners – lead with relationships.Find influencers that are in it for the long haul, deeply aligned with your brand values.TODAY'S GUESTJohn Smigaj is the CEO and co-founder of Trxstle, a game-changer brand for outdoors enthusiasts. The engineer-turned-entrepreneur is very passionate about the outdoors who also initiates camp-out events for companies, organizations, and groups. John is currently based in the  Pacific Northwest region of the United States.Check out Trxstle at https://www.trxstle.com/  or visit their YouTube channel  Trxstle. Connect with John on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textWhen getting started with Huron, a men’s grooming essentials brand, Matt Mullenax decided to center the strategy around service, and customer obsession. This is a perfect example of focusing on the long term and building for longevity and resilience. By truly being there for the customer, you build a relationship that transcends the transactional. In today's discussion, Matt and Jordan touch on some game changing models to use when deciding how to apply your efforts as an ecom entrepreneur. Enjoy!KEY TAKEAWAYS FROM THE EPISODEDon’t just make transactions. Establish genuine connections with the people you serve.Design customer-centric products - understand who your end consumer is!Strive to work on non-scalable customer service activities that can also matter over time and create a widely loyal customer base. TODAY'S GUESTMatt Mullenax is the CEO and co-founder of a male skincare brand, Huron. Before focusing on his business, Matt worked for an investment-banking company. Currently based in New York, Matt earned his MBA at the Stanford University Graduate School of Business.Check out Huron at https://usehuron.com/  Connect with Matt on LinkedIn or follow him on Twitter, @matt.mullenaxIf you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAre you worried about the impact of the IOS14 changes on your business? Or are you just figuring out what is happening and how to navigate around it?In this episode, Jordan and Sean talk about IOS14 and why it may not necessarily be the Facebook ad apocalypse you heard about. They discussed what has changed and what you need to do to survive and thrive with iOS 14.KEY TAKEAWAYS FROM THE EPISODEThink about your marketing holistically and focus more on the long term rather than short termIf you have good products and offers, no amount of algorithm tweaks will stop you!No need to worry, but make sure you read articles and be prepared, especially for the drop in reporting for the platforms.The most important thing you can do in 2021 is to build your community and build your list. Own your customer data and use it in creative ways.If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAfter spending over $4 Million on the Snapchat platform, Van Oakes is the perfect person to spill the beans on how the platform works and whether it could be the right move for your brand. For example, did you know that around 40% of Snapchat users are male? In addition to talking Snapchat and paid media tactics, Van and Jordan discuss giveaways and other promotional tactics for growing your Shopify brand...Van’s secret to scale is doing Giveaways! Enjoy!KEY TAKEAWAYS FROM THE EPISODEIf your business is targeting a demographic that is not over 50 y/o, Snapchat could be a great option.Campaigns in Snapchat follow a similar format to Facebook and are easy to set up!Subtitles, music, or sound are important in Snapchat. According to data, 64% watch Snapchat with sound on. If your brand is targeting the younger generation, you can win in Snapchat. The younger demographic opens the app 30x.Giveaways do wonders in driving more sales. 56% of Diesel Power Gear’s Customers who engaged in the giveaway campaigns become repeat customers. TODAY'S GUESTMarketing expert and e-commerce influencer, Van Oakes is the Chief Marketing Officer of Diesel Power Gear. Van was featured at The Discovery Channel’s TV show “Diesel Brothers'' He is running several eight-figure businesses and is the owner of the EGM Agency. In 2019 received the Snap Star award from Snapchat for his remarkable work.Check out Diesel Power Gear at https://dieselpowergear.com/ Connect with Van on LinkedIn or follow him on IG: @itsyourboyvanIf you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textJohn Tilley has built a software toolkit that will help you shorten the learning curve and get to profitability sooner on Amazon. Zonguru has tools for niche research, competitor keyword hacking, listing optimization as well as some incredible tools that you never knew you needed. Today’s discussion is jam packed with powerful ways to succeed. Enjoy!KEY TAKEAWAYS FROM THE EPISODEValidate your niche, check keyword competitiveness, and find product differentiation BEFORE selling on Amazon.Selling on Amazon costs 30% of the sale!Drive more traffic to your Amazon listings through other platforms like Facebook, Google, and etc.Product is king if you want to succeed. Do the work up front!Consistent iteration will keep you ahead.TODAY'S GUESTJon Tilley, CEO of Zonguru, is a native of South African based in California. He’s an eCom strategist and an Amazon thought leader. Before establishing Zonguru, he worked for the top digital agencies in Johannesburg, London, and Los Angeles.Know how can Zonguru help you propel in Amazon, visit their website at https://www.zonguru.com/ Learn the latest trends in Amazon, listen to Jon’s podcast, Amazon Seller Insights. Connect with Jon on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textJackson Rowe, the women's comfort wear and fashion brand, was humming along with 150 wholesale accounts on the Canadian west coast...and little to no online business. Today, they have a thriving DTC brand and have been able to expand from womens wear into menswear and kids wear as well. In today’s episode, Tara and Jordan discuss tactics that are relevant to all businesses; how do you get people to know, like and trust your brand? Enjoy!KEY TAKEAWAYS FROM THE EPISODEBrick and mortar can be a great way to build brand awareness.How will you get people to know, like and trust your brand?Personalization and relationships are the secrets to scale.TODAY'S GUESTTara Sabourin has led the DTC initiative at Jackson Rowe, an apparel brand based in Vancouver, Canada.Check out Jackson Rowe at https://www.jacksonrowe.ca/ Connect with Tara at tara@jacksonrowe.ca or follow her IG, @tarasabourin.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textHow do you justify the extra expense of selling your products on Amazon? One word: Prime. Amazon has incredible customer loyalty and shoppers are addicted to the incredibly fast shipping provided by the Prime subscription. In today’s episode, Danny Carlson shares some incredible insights that he has learned through his singular focus of the last 5 years: helping businesses sell on Amazon. He shares his top three recommendations for setting up a new product page to stand out from the competition and win the Amazon game. This episode is packed with value. Enjoy!KEY TAKEAWAYS FROM THE EPISODEThere is new data showing that in many cases, customers prefer to buy on Amazon above brands websites.Your product’s main image is critical to getting the click.Amazon ranking factors: sales velocity and reviews.Avoid fake reviews if you don’t want your account to be banned.TODAY'S GUESTDanny Carlson is the founder of Kenji ROI, one of the leading Amazon Listing Optimization Services established since 2016. He’s an expert digital marketer and Amazon seller with an outstanding track recording of building client brands to 7 and 8 figures. Danny is also the host of the Actualize Freedom Podcast and the Danny Carlson Podcast. Originally from Vancouver, Canada, Danny has now resided in Bali since 2018.Ready to optimize your Amazon listings? Check out Kenji ROI’s website at https://www.kenjiroi.com/  Connect with Danny on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn some cases, you can grow a thriving DTC brand without the use of paid ads. Take it from Sarah Henderson, founder of Hudson and Oak, a modern minimalist home decor brand. In today’s episode, Jordan and Sarah discuss the tactics that have led to the growth of her brand including influencer marketing(without paying!) and savvy product strategy development. The key takeaway from this episode is to know your customer, and make sure your business fundamentals are strong. Enjoy!KEY TAKEAWAYS FROM THE EPISODETravel to stay inspired and fuel your creativity, especially if it moves your business forward at the same time.Curate your influencers carefully, find true fans of the brand.Know your customer. What do they want and where are they hanging out?Keep your eye on the horizon and be a trendsetter.TODAY'S GUESTSarah Henderson is the founder of Hudson and Oak, a minimalist homeware brand based in Vancouver, Canada. She was once a government assistant before becoming a full-pledged entrepreneur. Sarah’s Hudson and Oak doubled its revenue in its second year of business. She collaborated with a renowned designer, Jillian Harris. Michael Bublé and Scott Disick are among their list of celebrity customers. Sarah earned her degree in marketing at BCIT School of Business.Check out Hudson and Oak at  https://hudsonandoak.com/.You can also follow them on IG: @hudsonandoakshop.Connect with Sarah on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind