Secrets To Scaling Your Ecommerce Brand

Send us a textAmazon has 9.2% global market share in 2020. North America has 37.9% market share for online retail sales. These stats prove why many eCom brands have chosen to partner with the behemoth retailer. But the big question remains, “Is Amazon good for all brands?” In today’s episode, Jordan and Sean share pointers that will help you decide if you should go for Amazon or not. Enjoy!KEY TAKEAWAYS FROM THE EPISODEWeigh what Amazon can offer to grow your brand.Know the limitations of Amazon when it comes to engaging your target customers. Your brand leaves a legacy, so invest in it!Amazon is a great place to validate your product. If you need to know what consumers get, Amazon can give you estimated projections. In terms of competition, you can protect your own market share when you make your product present in Amazon. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textToday’s guests have grown Flax Sleep, a premium linen bedding and home goods brand, 600% in the last 3 years. Their journey started when Anna was unable to find a Canadian brand where she could buy linen bedding for herself. She then asked her friends Vivian and Oana if they wanted to start a business together. A short time later they were in an Airbnb in Shenzhen, China eating takeout, looking at samples, and preparing to put in their first order. Anna and Vivian generously share their business journey in today's episode and highlight the importance of friendship, good food, business coaching and customer service. Enjoy!KEY TAKEAWAYS FROM THIS EPISODE:As business partners, you need to establish common values and goals that will keep you grounded. Spend quality time with your business partners, the more food the better!A coach is one of the best ways to ensure your success in business.If you’re a direct-to-consumer brand, Customer Lifetime Value should be a top KPI.Healthy boundaries are a keyTODAY'S GUESTSAnna Heyd and Vivian McCormick are linen specialists and co-founders of Flax Sleep. This all-female led business promotes sustainable linen products made from flax plants. Anna and Vivian are Vancouver-based entrepreneurs together with their co-founder Oana Papuc. Check out Flax Sleep at https://flaxsleep.com/  Connect with Vivian and Anna on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAttribution has been a thorn in the side of digital marketers for years. Your decisions around your marketing strategy, messaging, and business strategy as a whole should all be affected by the trends shown in your attribution...But what if the data is bad? When Shopify, Google, and Facebook all tell a different story, which one should you believe? Jeremiah Prummer has created a unique solution that attempts to tackle this issue head on. If you’re hoping to improve your marketing strategy by understanding your customers better, this is the episode for you. Enjoy!KEY TAKEAWAYS FROM THE EPISODEAsking your customers directly how they discovered your brand is a powerful way of evaluating where your traffic originates.Post-purchase survey data helps business owners improve their strategy in a variety of ways from marketing to product development.Attribution Survey gives you the pulse of your customers.Simultaneously run surveys for New and Returning Customers to know what motivates them.TODAY'S GUESTJeremiah Prummer is a passionate entrepreneur, eCom strategist, and the creator of Prove It.  Jeremiah partnered with Shopify in running post-purchase surveys for eCommerce brands. Jeremiah and Prove It help entrepreneurs get a full understanding of the effects of their current strategies and integrate data-driven initiatives for growth. Jeremiah is also the Director of Product for the Lunar Solar Group and the founder of Colorado Glasses.Want to find out about your customer’s first touchpoint? Prove It for FREE! Avail of the 30-day trial using the promo code: MINDFULFollow Jeremiah on Twitter @JeremiahPrummer. Connect with Jeremiah on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textROAS has been seen as a main KPI for e-commerce brands for as long as any of us can remember. In today’s episode, Sean and Jordan take a hard look at how much weight should actually be giving to this metric. Returning customer rate, LTV, and profitability all say much more about the health of your business than ROAS does. This conversation adds a ton of nuance to the topic of what good looks like for e-commerce owners in 2021 and beyond. Enjoy!KEY TAKEAWAYS FROM THE EPISODEROAS is not the ultimate indication of long-term success. ROAS can only give you the success measure of your marketing efforts. Shift to focus on Customer Lifetime Value: Evaluate your Cost Per Acquisition (CPA) over Customer Lifetime Value (CLV).Cash is king! Profits and cash flow are the lifeblood of a physical products business.Focus on the long game with these KPIs: Year-over-year Revenue Growth, Overall Subscribers, CPA and CLV.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textUnbound Merino took a painful hit to their sales and growth when the pandemic hit in March of 2020. The brand’s travel-centric messaging stopped working and paid traffic was no longer a profitable growth engine. But Dan saw an opportunity to evolve the messaging and pivoted to a new channel to regain that lost momentum. Maximizing customer LTV became the new focus as Dan saw the incredible unrealized opportunity within the brand’s email list. Since then, momentum has returned to the brand as they have achieved a 50% returning customer rate. In today’s episode, Dan shares his journey into e-commerce and his incredible adventure of pivoting and adapting in uncertain times. Enjoy!KEY TAKEAWAYS FROM THE EPISODEKnow thyself. If you don’t feel good about your situation, make a change.Create tests to prove product market fit early.Get creative with your referral programs. Then make sure your customers know about them!Use email to maximize your profitability and protect your business.TODAY'S GUESTDan Demsky is the Co-Founder of Unbound Merino, the stylish and sustainable apparel brand for men launched in December 2016. Dan used to run a video production agency that scaled to employing 20 staff and working with brands like Coca-Cola and Mastercard. After experiencing burnout in the world of client work, Dan decided to shift to ecommerce. Today, Unbound Merino is sold in 100 countries worldwide.Check out Unbound Merino at  https://unboundmerino.com/  Connect with Dan on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn today’s episode, Alexandria shares the story of how she started her skincare brand, Truly Lifestyle Brand, from scratch, out of her home. Her skincare brand is changing women's lives through simple, clean products that really work(and the testimonials prove it!). Many new entrepreneurs will benefit from hearing this practical advice on how to succeed and thrive in the early days of growing a business. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThere will come a time where your business becomes bigger than you.Personal communication with customers is crucial.Business is not just about selling. It is about changing people’s lives. TODAY’S GUESTAlexandria MacFarlane is the Founder of Truly Lifestyle Brand, an e-commerce business that carries natural beauty products that help your natural beauty be its best self.Learn more about Alexandria and her company here: https://trulylifestylebrand.comhttps://www.instagram.com/thealexandriamacIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textSometimes we are our own biggest obstacle to achieving our goals and dreams. What you believe about yourself, your thoughts, and your habits are either helping to build momentum in your life or taking it away. In this episode, we get the scoop on how to address these issues from Mega Realtor and Author, Karen Briscoe. After achieving massive success in real estate, Karen found herself wanting more. This search led her to author three books, publish a podcast, and coach many high-performers looking to up their game in business and life. If you’re looking for a fresh perspective on how to approach your goals and your day-to-day, this episode will be a breath of fresh air. Enjoy!KEY TAKEAWAYS FROM THE EPISODE“Your greatest asset is yourself.” - Warren BuffetFlip Maslow's pyramid: Self-Actualization comes first. Do what you’re passionate about.Energy, not time, is the currency of high performance. Pay attention to when you are in the zone! Restrict your time, focus matters.TODAY'S GUESTKaren Briscoe is the author and podcast host of the 5 Minute Success. She’s a certified coach, speaker, and trainer under the mentorship of John Maxwell. Karen is also the principal owner of Huckaby Briscoe Conroy Group (HBC), one of the 250 Top Realtor® in the United States recognized by The Wall Street Journal. Karen is living a meaningful life with her husband Andy and two children in McClean, Virginia. Learn more about the 5 Minute Success, visit https://www.5minutesuccess.com/ Be inspired! Subscribe to 5 Minute Success - The Podcast.  Connect with Karen on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textNews flash; Facebook won’t be around forever. As a business owner and/or marketer, you should always be aware of what platforms you could be using, and which ones might be the next blue ocean. A lot is changing in the world of digital marketing and Sean and Jordan discuss some opportunities that may be game-changing for your business. They also share some behind the scene figures from the Ecom Executives Mastermind and what kind of experiments they are running at the agency. If you’re looking to add some new marketing platforms and strategies into the mix, listen to this episode. Enjoy!KEY TAKEAWAYS FROM THE EPISODEYoutube is great if you have strong video content, even for DTC brands!TikTok is generating 1 cent clicks! Pinterest is another promising platform. The blend of intent and audience based marketing is a sweet spot.You can buy ads on Quora! If your brand is addressing a specific pain point then Quora may be the right solution for you.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn today’s episode, Scott Brinkman and Jordan get deep into the nitty-gritty details of how to think about your DTC digital marketing strategy. They discuss many of the important considerations that DTC marketers must be aware of in order to ensure success in the competitive world of marketing. Scott leads growth for a premium pet food subscription brand called Nom Nom and is ruthlessly committed to a pragmatic and results-oriented approach, and the results show it! Listen to this episode if you want a healthy dose of practical, super useful marketing strategy. Enjoy!KEY TAKEAWAYS FROM THE EPISODE:Make sure your KPIs match your business model.Know your customer. Use post-purchase surveys or survey email campaigns to engage your customers.Design, test, repeat.TODAY'S GUESTScott Brinkman is the Vice President for Growth of Nom Nom, makers of premium and high-end food for dogs and cats. Nom Nom is committed to pet health and wellness. They are currently building the largest library of pet microbiome data and research in the world. Plus, their community features a pet adoption program for new pet parents.Visit Nom Nom’s website at https://www.nomnomnow.com/ or follow them on IG: @nomnomConnect with Scott on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text2021 will be a huge year for e-commerce brands. What will you do to ensure that you maximize your efforts? In this episode, Sean and Jordan start the year off strong by explaining SMART goal setting. They also discuss other critical metrics and how to prioritize what to focus on when there are so many things vying for your attention. How are you feeling about your profitability? Revenue? How should you set goals for these metrics? Mindful Marketing wants to wish you a rich and exciting 2021! Dilly dilly!KEY TAKEAWAYS FROM THE EPISODEUse SMART goals to ensure your goals serve you.Profit is a virtuous goal.Strategic partners are a huge lever. Find the WHO to solve the WHAT.Put a per-hour value on your time to help drive better decision making.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecomm Executives Mastermind here: https://Mindfulmarketing.co/mastermind