Secrets To Scaling Your Ecommerce Brand

Send us a textAttention apparel brands! If you could outsource your manufacturing partnerships to an organization that would qualify, verify and manage the relationship to the highest ethical standards with lower MOQ requirements, would you? Nathan Bekerman is an ex-Banker turned Entrepreneur. He founded Axlebek to bridge the gap between brand owners and manufacturers who want to source high quality apparel from overseas without all the hassle that often comes with it. This episode shares unique insight into the new wave of apparel manufacturing. Enjoy!KEY TAKEAWAYS FROM THE EPISODEValue-added manufacturing is here!If Minimum Order Quantity is a concern in your business, consider Axlebek.Look for the WHO that can solve your next business problem to scale your businessTODAY'S GUESTNathan Bekerman is the founder of Axelbek, a consulting and manufacturing company based in the United States. He helps 6 and 7 figure apparel companies by providing manufacturing as a service. Leveraging three generations or 65 years of experience in the Clothing and Manufacturing Industry, Axelbek works with 25 different factories based in Latin America.Explore Axlebek website at https://www.axlebek.com/.  Connect with Nathan on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAlyssa Kerbel has achieved the ambitious dream of fully integrated, in-house manufacturing for her kids clothing brand, Mini Mioche. And yes, that includes the weaving! All of the clothing for Mini Mioche is manufactured just outside of Toronto, Ontario in Canada using only the best raw materials available. After 13 years, the brand has achieved a maturity that many business owners dream of while staying true to the core values that motivated Alyssa from day one. As kindred kids apparel brand owners, Alyssa and Jordan share a unique behind the scenes view of building an apparel brand from nothing to multiple 7 figures including the challenges and joys that come along the way. Enjoy!KEY TAKEAWAYS FROM THE EPISODEAlways start with WHY and remind yourself of your why regularly. Delegate; look for the WHO that can help you.Join or start a mastermind group.It’s ok to scale slowly.Transformation tip: Listen to Mel Robbins’ The 5 Second Rule.TODAY'S GUESTAlyssa Kerbel is the Founder and President of sustainable children’s apparel brand, Mini Mioche. Her brand is known for its timeless unisex fashion basics with super soft fabric in neutral colors. In 2016, Alyssa was among the Top 100 Female Entrepreneurs in Canada. Mini Mioche was recognized by Canadian Business Magazine as one of Canada’s fastest-growing companies.Check out  Mini Mioche’s website here: https://www.minimioche.com/Know the latest fashion trends for your kids! Follow Mini Mioche on Instagram: @minimioche Connect with Alyssa on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textSometimes in business, the right move is to pitch investors. In this episode, Taylor McCarten shares the story of pitching his brand on the Canadian TV show “Dragons Den”. The TV appearance has led to massive growth potential with some of the top big box retailers in Canada. In addition to brick and mortar retail, Taylor’s brand “BinBreeze” has been making moves with Ecomm and he shares some key insights from his journey. Enjoy!KEY TAKEAWAYS FROM THE EPISODEBe ready with a hook. What is your elevator pitch?Be ready to pitch your brand on short notice!Don’t write off Brick and Mortar.Keep a gratitude journal. Taylor uses the 5 Minute Journal App.TODAY'S GUESTTaylor McCarten is the Co-founder and CEO of Bin Breeze. He is also the man behind Build A Better Earth, a social enterprise for sustainable technology. Taylor recently earned his MBA from the University of Victoria. Explore Bin Breeze at https://binbreeze.ca/  Connect with Taylor on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textProfessional sales people are made, not born. Whether you believe it or not, we are all in a process of selling something. In this episode, Wes sheds light on what really matters and how to think about sales in the most empowering way possible. As an Air Force Veteran, Wes speaks to the art of selling in uniquely pragmatic, easy to understand terms. Enjoy!KEY TAKEAWAYS FROM THE EPISODEA professional salesperson is made. You have to develop yourself continuously to know what always works to activate sales.Attract customers with what they want, then give them what they need.Secret to scaling: Evaluate what needs to be automated, delegated and eliminated.Never underestimate the value of feedback. Learn to say NO when a customer is not a good fit for your business.TODAY'S GUESTWes Schaeffer is the author of Amazon’s Top Rated book, The Sales Whisperer and The Definitive Guide To Infusionsoft. Wes has been training business leaders, entrepreneurs, and sales and marketing enthusiasts on how to activate massive sales growth. He is a valued partner of HubSpot, Infusionsoft, and Ontraport and founder of TheCRMButler. Wes and his wife live in California, USA with their seven kids!Want to know the best CRM for you? Wes invites you to take his FREE CRM Quiz Get tons of eCom strategies, visit The Sales Whisperer website at https://www.thesaleswhisperer.com/  or subscribe to  The Sales Podcast. Connect with Wes on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textEager to scale your paid ads but you don’t have a plan for retention and LTV? Pump the brakes and listen to this episode! Digital marketing veteran Nick Lamothe shares insights on what you need before scaling your campaign. Nick and Jordan also discuss some less common tactics for growing your brand including celebrity partnerships. This is a unique and exciting episode that sheds light on the wide range of tools to build momentum for your brand. Enjoy!KEY TAKEAWAYS FROM THE EPISODEYour connections are key, focus on building genuine relationships with your partners.ROAS isn’t everything. Look at LTV and what the time horizon is for the customer's next purchase.Build a post-purchase email sequence for first-time buyers!Secret to scaling: Test two new channels per month!TODAY'S GUESTSNick Lamothe is the Chief Marketing Officer of The Legends Brand, a performance apparel developed and designed for modern athletes. Nick, the former marketing expert for Reebok and Adidas, also ran his own eCom agency that drove high-margin growth to direct-to-consumer brands of various sizes and industries. Visit The Legends Brand at https://thelegendsbrand.com/ Follow them on Instagram: @legends Connect with Nick on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAffectionately known as the world's worst competitive long driver, Tyler “Sully” Sullivan had a problem: his clubs kept breaking. After cashing out his 401k, designing a club with 4 university students, and boosting a few videos on Facebook, his “Smash Hit” brand was on its way...This episode is packed with useful insights on how to think about your time as a founder and ensure your focus is applied to what matters most. Enjoy!KEY TAKEAWAYS FROM THE EPISODEEarn more, do less: Look for the big levers.Communicate appropriately on each medium.Email is not dead!Hire great people, and get out of the way.TODAY'S GUESTSTyler “Sully” Sullivan is the founder of Bombtech Golf and eCom Growers. From long hours of grinding to working less than 20 hours a week, Sully proves the power of leveraging as the secret to scaling productivity and profitability. With only two full-time employees, Bombtech Golf, a high-performing factory direct golf club, has been an amazing 8-figure brand!If you’re a golfer, explore Bombtech Golf products at https://www.bombtechgolf.com/ Scale your brand with eCom Growers. Visit their website at https://www.ecomgrowers.com/ Start connecting with Sully on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textLance and Lauren Stokes are in the midst of growing their second e-commerce business as husband and wife. After a successful acquisition of their previous company which had over 150 employees, the Stokes was inspired to start a brand centered around supporting busy moms who just need a break and a smile! Jordan and the Stokes cover every aspect of the business journey from the spark of an idea, to getting their product on to the shelves at Walmart. Enjoy!KEY TAKEAWAYS FROM THE EPISODELet your business idea be rooted in the motivation to help someone.Relationships are critical in the early days of a business.Paying influencers with the product ensures a genuine relationship.Be ready to sell yourself and your product at every stage of your business.Authenticity is the key to building relationships and finding the best customers.TODAY'S GUESTSLance and Lauren Stokes are the owners and founders of Hey Mama Wines. Lauren has been named as Forbes 30 under 30 entrepreneurs while being a mother to three young kids! Her passion to serve, support, and influence other moms led her and Lance to establish Hey Mama Wines, a product that would bring smiles to women around the world. Check out the Hey Mama Wines at https://www.heymamawines.com/ Connect with Lance and Lauren on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIt’s been a crazy year, and there has been A LOT of new learnings. In this episode, Jordan and Sean share several stories and stats from the year and some of their best insights on what will come next. The global pandemic really changed the way we approach all kinds of businesses. Learn what you could adapt to scale your eComm brand and know what to look forward to in 2021.KEY TAKEAWAYS FROM THE EPISODEPeople are bored at home and want to buy things!People are shopping more than ever and your offer has to be tight and clear.Owned lists should be P1 in your strategy.Diversify your traffic! Try Pinterest, Tiktok, etc. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAlitzah Stinson is a shining example of what happens when you are your customer. Her commitment to excellence at every level of the business, from manufacturing to social media and a topnotch unboxing experience has led to the inspirational success of Ivory Paper Co. In today’s episode, Alitzah and Jordan discuss a wide range of ways to stay aligned with your values and serve your customers at the highest level. So much of what is covered is widely applicable and you will likely find a gem or two to add into your mix. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEWhen you are your customer, you will always stay true to the mission of your brandLook for unique opportunities to innovate that set your brand apartA truly exciting unboxing experience will delight the customer and market your brandInfluencer marketing win: Exchange products for posts!TODAY'S GUESTAlitzah Stinson is the Founder and CEO of Ivory Paper Co. As a planner enthusiast herself, she created a brand that is highly engaging and empowering! Ivory Paper Co is a premium brand of planners for modern women. They feature monthly, weekly, and daily layouts that you can still freely customize based on your lifestyle. They have the All-One-Planner, Budget Planner, Academic Planner, and Desk Planners! Find the perfect planner for you and start keeping track of your schedules and whereabouts with Ivory Paper Co.Check out Ivory Paper Co on LinkedIn or visit their website at https://www.ivorypaperco.com. Connect with Alitzah LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIf your business is not profitable then it’s not a business! But what does it really take to ensure that your business is profitable? Danielle Hayden is passionate about working with entrepreneurs to guide their focus toward a truly financially viable business. In this episode, Danielle and Jordan discuss some critical aspects of business finance and make an inspiring case for keeping your books in order. Enjoy!KEY TAKEAWAYS FROM THE EPISODEHire a bookkeeper that matches your values.Full reporting on the status of your books should be monthly.Look for the trends, understand the story the data is telling you.Be ready to make meaningful adjustments to the product line and positioning if the profit is not there.The best time to get credit is when the times are good. Make sure your personal finances are in line when acquiring a loan.Don’t feel pressure to scale too quickly, keep the focus long termTODAY'S GUESTDanielle Hayden has been a corporate CFO for a decade before becoming the co-owner and founder of Kickstart Accounting and Profit Planner. Realizing how tedious bookkeeping is for small business owners and entrepreneurs, she has been inspired to educate and help them understand financial analysis with ease. Her mission is to increase their confidence in creating the profits they deserve by understanding their financials well.Check out the Profit Planner at https://profitplannerbookkeeping.com/ Also visit Kickstart Accounting at https://www.kickstartaccountinginc.net/ Get Profit Planner’s FREE Financial Setting Worksheet here.Follow Danielle on Pinterest. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-plan