Ep 165: Ethics, Ecomm, and Earned Media with Dean Wegner of Authentically American

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Dean Wegner is a West Point grad and Army vet turned entrepreneur. After leaving the army and setting down roots to start a family, Dean was inspired to create a business that would create jobs across America. So he founded Authentically American, a premium clothing brand that is 100% made in the USA. In today’s episode, he shares how the company started and some of the key tactics that have enabled the brand to scale rapidly over the last few years. Dean’s enthusiasm is infectious and we know you’ll be inspired to hear his story. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• Create a brand that leaves a true legacy.
• Sometimes it’s not what you know, it’s who you know.
• Have a brand that is authentic. Have a story behind your brand. The greatest benefit of social media is that you can share your story.
• Focus on a quality customer experience and great product, create repeat customers!

Book Recommendation:

Go-Giver

Bob Burg and John David Mann

TODAY’S GUEST

Dean Wegner is the Founder and CEO of Authentically American. He is married for 26 years to Kelly, and they have four children.

In 2017, Dean Wegner created Authentically American® to help bring manufacturing jobs back to America by selling premium, competitively priced apparel that is ALL Made in the USA, no exceptions.  His expertise in the apparel industry, coupled with his passion for America, provided all the incentive he needed to create a brand that aims to set the universally accepted standard for premium American-made merchandise while delivering a significant impact on US job creation.

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