
Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Latest episodes

Dec 15, 2020 • 15min
Ep 133: The App Strategy; Your Next Move in 2021?
Send us a textIf you’re considering adding an app to your marketing arsenal then this is your big day! In this episode, Sean and Jordan uncover a number of interesting ways an app can strengthen your brand and boost your sales. If well executed, an app can be a serious competitive advantage as e-commerce continues to accelerate into 2021.KEY TAKEAWAYS FROM THE EPISODEMobile apps load FAST! This can significantly increase conversion rates.Add authority to your brand and build trust; apps are a mark of credibility.Reach your app users for FREE with push notifications.Mobile apps are an owned channel, the holy grail of long term business reliability.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Dec 10, 2020 • 31min
Ep 132: Product Centric Marketing with Sam Prochazka, Co-Founder and CEO of GoodMorning.com
Send us a textStarting as first movers in a now crowded DTC mattress space, GoodMorning.com is the largest independent online mattress company in Canada. Founded by Sam along with his brother and sister in 2010 and now named one of Canada’s Top Growing Companies by The Globe & Mail’s Business magazine, GoodMorning.com has earned almost $40 million in 2019. In today's episode, Sam tells the story of Canada's first online bed-in-a-box company. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEBe ready to challenge the status quo.Integrate science into your business culture: Study your data, form your hypothesis, and test it.Your current solution may expire, stay ready to adapt.TODAY'S GUESTSam Prochazka is the President and CEO of GoodMorning.com, is Canada's biggest independent online mattress retailer and one of the first online bed-in-a-box companies in the world. GoodMorning.com. mattresses offer affordability, comfort, and convenience. Every mattress purchased gives the customer a 120-night sleep trial with free-shipping and hassle returns.Check out GoodMorning.com products at https://www.goodmorning.com/Connect with Sam on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Dec 9, 2020 • 26min
Ep 131: UX Optimization for Ecommerce Stores with Matt Gillis, Ceo of Clean.io
Send us a textClean.io is in the business of crushing “Malvertising” or malicious advertising that ruins the experience for users of your website. This issue plagues smaller e-commerce stores right up to some of the biggest sites on the web. In this episode, Matt and Jordan discuss the ways that Malvertising could be affecting your site, how it hurts the customer and your business, and what you can do about it. As coupon extensions such as Honey and others like them continue to enter the market, controlling the code that executes on your site will be a growing priority. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEMalvertising will be a growing concern for e-commerce sites going forward.After everything you put into creating a website, you should be able to control what code executes on the site.Your customers experience and your reputation are negatively affected by coupon plugins like Honey.TODAY'S GUESTMatt Gillis is the CEO of Clean.io headquartered in Baltimore, Maryland. Clean.io provides the best anti-malvertising solution to secure brand and reputation safety. It's a must-have for publishers and eCommerce platforms to protect the overall digital experiences of all its users.Explore how you can secure your online platforms! Visit Clean.io's website at https://www.clean.io/ Access their Block Coupon Extensions BETA version for FREE!Connect with Matt on LinkedIn.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Dec 8, 2020 • 28min
Ep 130: Viral Marketing: from 0 to 100,000 Masks Sold in 6 Months with Melinda Hwang, Founder of Happy Masks
Send us a textMelinda Hwang’s first 100 orders came to a Google Doc that she posted to her child’s school Facebook group. 6 months later she has sold over 100,000 masks. In today’s episode, Melinda and Jordan discuss the incredible series of events that lead to the meteoric growth of Happy Masks. Melinda’s story illustrates the incredible power of organic traffic through Facebook groups and provides a number of useful insights on how to cultivate a thriving community on Facebook as well as some keys for developing authentic relationships with influencers. KEY TAKEAWAYS FROM THIS EPISODEBe generous and go the extra mile for your Facebook Group, treat them like VIPs!Take every opportunity to understand your customer better.The easiest way to ensure that influencer partnerships are genuine is to pay with products instead of cash.TODAY’S GUESTMelinda Hwang is the Founder of Happy Masks and a mom of three kids. After leaving the corporate world, she’s been exploring business ideas until she accidentally started Happy Masks in 2020. Her father and his scientist friend developed a nanofiber membrane filter for masks that can powerfully protect against airborne viruses. It has 99% bacterial and viral filtration. Plus, it doesn’t compromise breathability and comfort of the user. Melinda continues to grow her business with hands-on customer service and partnering with influencers. Visit Happy Masks on Instagram or their website at https://www.happymasks.com/.Connect with Melinda on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Dec 3, 2020 • 16min
Ep 129: Leveling Up with 4 Ways to Increase Your Profits in 2021
Send us a textShake up your thinking on increasing profits next year. In this episode, Sean and Jordan talk about some big and small ways they and their clients are increasing revenue for their businesses. They touch on acquisitions, owned lists, and much more in this quick and insightful episode. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEDon’t be shy about going for profitability.Investors want to see a profitable company.Look for opportunities to save in Manufacturing, SaaS, and Acquiring a customer.Cost studies are a great opportunity to find efficiencies.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Dec 2, 2020 • 32min
Ep 128: Achieving a 98% Open and 10% Conversion Rate Using SMS with Jeremy Horowitz of Messenger Mastermind
Send us a textIt’s hard to ignore a 98% open rate. Today’s top ecomm businesses achieve reliable growth and protect their revenue using owned lists. And SMS is now widely recognized as the most powerful type of owned list and a game-changing way to reach your subscribers. In today’s episode, Jeremy Horowitz of Messenger Mastermind shares insights that you can use to fast track implementation of SMS for your business. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIn 2020, SMS is the gold standard for connecting with your customers.If Facebook was gone tomorrow what would you do? Having an owned list protects your business. Take advantage of the intimacy that you can create by reaching people directly on their phones.The average number of touchpoints before a customer is ready to purchase is 30. What will be in your stack to achieve those touchpoints?TODAY’S GUESTJeremy Horowitz is the man behind the agency and podcast, Messenger Mastermind. He is a proven strategist in the eCommerce business helping many 6-8 figure eCommerce companies become more profitable through various Owned Channels, including SMS. Listen and subscribe to Jeremy's podcast, Messenger Mastermind. You can also visit them on Facebook.Connect with Jeremy and his agency on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Dec 1, 2020 • 44min
Ep 127: The Big Pivot; Getting to Scale Through Self Reinvention with Dan Aziz, Founder and CEO of Premama
Send us a textDan Aziz got the idea for his maternal supplement company as a 21-year-old business school undergrad. In this interview, Dan and Jordan talk about the progression from a small kernel of an idea to VC backed e-commerce success. Market research bootcamp, building an advisory board, ditching 8000 brick-and-mortar distributors, and hitting reset when things aren’t working were all part of the journey and make for a great story. Enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODE:Handing over equity for a good board of directors is worth it.More distribution isn’t always the answer.Be ready to reprice, rebrand, and reposition your product if needed.Put quality first and educate your customers.When the business is really working, it’s unmistakable.TODAY’S GUESTDan Aziz is the CEO and founder of Luna Pharmaceuticals, DBA: Premama. Since 2011, Premama journeys through each stage of early parenthood, from pre-pregnancy to postnatal. It’s a breakthrough innovation in maternal health care. This year, it has engaged its first institutional investor, District Ventures Capital with a $3.5 million funding investment. Premama has a very strong advisory board with health and science experts from Harvard Medical School, Columbia University, and Brown University.Check out Premama Wellness on LinkedIn or visit their website at https://www.premamawellness.com/ . Connect with Dan on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Nov 26, 2020 • 30min
Ep 126: Anti-Plastics, Relationship and Storytelling with Pela's VP of Marketing, Kate Wilson
Send us a textWho would have thought that flax shives(husks) would present an opportunity to replace plastic in a wide range of consumer goods? In today’s episode, VP of Marketing Kate Wilson tells the story of the founding of Pela and how they are bringing a range of compostable consumer goods that aim to reduce our reliance on plastic day to day. She describes how a series of messy marketing experiments led to enhanced connection with their customers and a deeper sense of meaning within the company. KEY TAKEAWAYS FROM THIS EPISODEPersonal marketing is not an easy process, but it is so worth it for both customers and employees and creates amazing connections.You cannot automate relationships.Get personal. Feature your employees, be open, and use video to creatively connect with your customers. TODAY’S GUESTKate Wilson is VP of Marketing at Pela, the first compostable phone case company. She is deeply involved in every aspect of bringing the Pela brand to market at a time when we need alternatives to plastic more than ever.Find more about Pela on LinkedIn or visit their website at https://pelacase.com.Connect with Kate at LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Nov 25, 2020 • 36min
Ep 125: Marketing Fundamentals with Strategist Ben Shapiro of MarTech
Send us a textBen Shapiro has become one of the leading voices in marketing strategy through his top rated podcast, MarTech. He has been closely involved with marketing strategy throughout his entire career and has incredible insights on how to think about marketing for each stage of business growth. After leaving eBay to found and work with a number of early stage startups, Ben has become a go to consultant for brands in the growth stage, looking to acquire customers at scale. He describes the importance of brand voice and how developing organic growth channels is critical to reaching maturity as a business. KEY TAKEAWAYS FROM THIS EPISODE Organic customer acquisition is critical to reaching maturity in your business.Be aware of your stage of growth and evolve how you invest in marketing accordingly.Analytics are key, even beginners can gain useful insights.The customer life cycle is critical for directing your marketing strategy.Understand exactly which part of your marketing strategy is resonating most with your customers. TODAY’S GUESTBenjamin Shapiro is the host of MarTech podcast, he is also a Brand Development & Growth Marketing Strategy Consultant. He has marketing channel experiences in digital advertising, organic growth, traditional media, out-of-home-advertising, content marketing, and social networking. Listen to the MarTech podcast.Connect with Ben on LinkedIn.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Nov 24, 2020 • 31min
Ep 124: E-Commerce and Environmental Activism with Rami Nasr and From The Ground Up
Send us a textIn today’s episode, Rami Nasr shares the series of events that lead to the founding of high performance sock brand From The Ground Up. Rami describes his journey from a 3 day hiking trip with the wrong pair of socks, to researching the top manufactures in the USA, to the motive for the beautiful designs that pay tribute to the mountains of the PNW. Now he spreads the word by sending free products to outdoorsy influencers and lets the quality speak for itself. From The Ground Up is now crushing the Brick and Mortar game with a range of retailers across Washington as well as enjoying a thriving E-Commerce business. KEY TAKEAWAYS FROM THIS EPISODEThe best businesses come from personal pain points.Don’t be closed off to Brick and Mortar opportunitiesActivism and contribution are incredible brand boosters.Use pre-orders as a way to fund short term product pivots.Word of mouth and social media through brand ambassadors can be an effective low cost marketing strategy. Free product for content works!Listen to your customers and constantly improve your product based on feedback. TODAY’S GUESTRami Nasr is the founder of From The Ground Up, he is a dynamic and innovative entrepreneur with extensive sales and marketing experience. From The Ground Up a brand specializing in high-quality merino wool socks durable enough for hiking, and stylish enough for everyday life. They partnered with Washington Trails Association, a local, Washington non-profit focused on preserving and maintaining the trails. Find out more about From The Ground Up on LinkedIn or visit their website at https://www.ftgusocks.com. Connect with Rami on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind