Secrets To Scaling Your Ecommerce Brand

Send us a textHow do you bring one of the biggest brands in the world, Hawai’i, into the global e-commerce marketplace? This is the challenge Meli James is undertaking with her most recent startup, Mana Up. In this Episode, Mani and Jordan discuss how this unique accelerator equips businesses at all stages with the capital and strategies needed to crush it in the e-commerce game.KEY TAKEAWAYS FROM THIS EPISODEThe importance of having a strong “Why“ behind your brand.The power of a strong network and partnering with multiple brands to create a buzz.Staying nimble and ready to pivot is the key to achieving scale.TODAY’S GUESTMeli James is a cofounder at Mana Up, an initiative to expand economic opportunity, business infrastructure, and higher wage jobs in Hawai’i. Its six-month accelerator program enables Hawaiʻi product entrepreneurs to scale their businesses globally. Mana Up operates a retail business, House of Mana Up, to connect people to local brands.Visit Mana Up at https://manauphawaii.com.Connect with Meli James on LinkedIn.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn today‘s episode, Kilian and Jordan cover the essentials required to make sure that your body and mind are ready to bring it and win over the long term. They talk about the dreaded afternoon energy slump that so many entrepreneurs face and how breath, sleep and creating space in your day are critical to maintaining optimal performance.KEY TAKEAWAYS FROM THIS EPISODEBig energy swings throughout the day is the biggest issue facing business owners.Start by looking at the beginning and end of your day first for opportunities to improve.What is the ultimate morning routine?TODAY’S GUESTKilian Markert is a Consistent Performance Mentor who works with busy entrepreneurs to maximize their productivity and find the sweet spot that is required to achieve whole life success for the long term.Visit Kilian at www.kilianmarkert.com.Connect with Kilian Markert on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textBen Lebowitz started West and Willow after 10 years leading digital advertising for some of the biggest household brands in the USA. When he was unable to find an easy way to get a high quality portrait of his beloved pet, an  idea was sparked that led to the tremendous success that is West and Willow.KEY TAKEAWAYS FROM THIS EPISODEWhen is the timing right to hire an agency?How to create and sustain momentum when you're just getting started.How to take care of employees and build systems in a remotely run business.Your best friend is your business model.The secret to scale is responsibility.TODAY’S GUESTBen Lebowitz is the CEO and founder of West and Willow. He West & Willow in 2019 with the vision of creating a modern pet portrait brand for the design-conscious pet lover. Launching from his New York City apartment, Ben spent late nights and weekends fulfilling orders, making website optimizations and endlessly tweaking West & Willow’s social media ads.Visit West and Willow at https://westandwillow.comConnect with Ben Lebowitz on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textBrad Staples is an expert at sticking with his strengths and finding great people to fill his gaps, something that all great business leaders must master. He talks about how a unique mix of YouTube ads and "true fan" ambassadors turned into a great way to market their surf brand, Vooray. As a major shift occurred within the surf niche, Vooray was able to ride the new wave to success in an era of changing consumer behaviour.KEY TAKEAWAYS FROM THIS EPISODEDouble down on the markets that are actually growing.Timing matters, stay sensitive to consumer trends and where your market is heading.Look for ways to create leverage in your business.One strong relationship can open many doors.Ambassador relationships can work but need to be genuine in order to succeed.TODAY’S GUESTBrad Staples is the Vice President of Marketing at Vooray. He oversees the high-level strategy of the brand and is involved in all areas of bringing the Vooray message to the market.Visit Vooray at https://www.vooray.comConnect with Brad Staples on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn today's episode, Jordan and Sean take a high-level look at how a truly insane year has affected online retailers' ability to be profitable using paid ads. They conduct an interesting comparison with 2019, looking at each month and how performances in paid ad accounts match up. They emphasize that times like these will come again and share some ideas on what you can do to be ready.KEY TAKEAWAYS FROM THIS EPISODEThe bad months always come; and some thoughts on what you can do about it.Smaller accounts, below 10k per month are getting hit harder than accounts spending over 20k per month.The importance of seeing your situation on near term and long term time horizons.Talk to the people who already love your products, your VIP list.When is the best month to start running your deals and spend more on ads. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn today’s episode, we hear how Zell Crampton saw a growing pet ownership trend in the USA and turned his insight into a smash hit ecomm brand called Diggs. The consumer pet market is valued at 90 billion dollars annually and there was an opportunity to bring a premium product to market for discerning pet owners. Zell shares the two year process of product development, marketing and getting a capital intensive brand off the ground.KEY TAKEAWAYS FROM THIS EPISODETo sell a luxury product, leverage irrational purchase behavior.Start with a great product, then use great marketing and creative to share the story of your brand.If you want to scale, target a big market!Resilience is critical for success.TODAY’S GUESTZell Crampton is CEO and co-founder of Diggs. As an engineer and supply chain expert, he had the right set of skills to tackle the ambitious goal of bringing a beautifully designed, premium quality dog crate to market.Visit Diggs at https://www.diggs.petConnect with Zell Crampton on LinkedInIf you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn this episode, we hear from Sene Co-founder Mark Zheng on how he transitioned his custom-tailored clothing brand from brick and mortar retail into an e-commerce success. Mark shares how they achieved scale shipping one-off, made to order men’s and women's clothing worldwide, all without taking measurements!KEY TAKEAWAYS FROM THIS EPISODEThe importance of creating trust with your customers.Patience and thoughtful planning are critical when selecting the processes you implement in your business.Build brand awareness through influencer partnerships.TODAY’S GUESTMark Zheng was working in healthcare consulting for fortune 500 companies before he co-founded Sene with his cousin, Ray. They wanted to reimagine how everyday clothing could be custom-fit to each customer while also being beautifully designed. Mark’s focus is designing the models used to calculate unique customer fits, the company’s operations, finance and marketing.Visit Sene’s website at, https://senestudio.comConnect with Mark Zheng on LinkedIn.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textFounder and chocolatier, Phillip Ashely Rix of Phillip Ashley’s Chocolates, shares how waking up from a dream in the middle of the night he decided he was going to be a chocolatier. How that moment then lead to starting his business a few year later selling chocolates in retail stores to their transition to only selling online now. Phillip shares with Jordan how his passion and inspiration in becoming the modern Willy Wonka, turned into sales. Learn how he built his business to be solely online, variables he had to consider, like packaging and cooling for his chocolate to ship through summer, and being innovative in creating a virtual chocolate boutique experience that is memorable. KEY TAKEAWAYS FROM THIS EPISODESelling online, specifically products such as chocolates, company owners have to consider a lot of variables -- packaging and how to keep your product from melting.Do not be afraid to sell online even if your entire industry is in retail.Avoid overspending on paid media out of pressure just because you think you need to.Pay a lot of attention to your market and demographic base to drive your marketing decisions. TODAY’S GUESTPhillip Ashley is a master chocolatier and founder of Phillip Ashley’s Chocolates. He aspires to be Willy Wonka of this age, creating and formulating chocolates you’ve never tasted before.Visit his website, Phillip Ashley’s Chocolates and you can follow their Instagram account at @phillipashleyschocolates Connect with Phillip Ashley Rix on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn todays episode, Shane Boudreau explains how working in different industries with a learning mindset has taught him how to scale businesses effectively. He talks about better ways to get rid of your stock that doesn't hurt the environment or pollute landfills. He also shares how to target and tap into different demographics with different kinds of strategies for your products. KEY TAKEAWAYS FROM THIS EPISODEPersistence is key in getting your products moved. Repackaging and donating are better ways to get rid of your stock.  Breakdown the steps you need to take to achieve your goal.Pinpoint your customer to provide them with the ads they want to see.TODAY’S GUESTShane Boudreau is an experienced entrepreneur having started and run over 8 companies with a couple of exits with great returns. He currently is the CEO of LumberUnion. He is instrumental at analyzing complex business requirements, identifying performance gaps, while leading strategic initiatives to drive continuous process improvement in an agile environment. Visit LumberUnion at https://lumberunion.com/Connect with Shane Boudreau on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:eCommerce Growth PlanIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textToday’s guest, Adam Bridgeman, CMO of Rhone, shares his insights on how they have scaled their brand from an idea between neighbours to becoming an industry leader in the Men’s Activewear and Lifestyle industry. Learn how their commitment to building out authentic content, testing everything, reading every review and taking a deeper look at their marketing platform analytics helped them to scale. Adam also shares his personal insights into creating a family-oriented culture and why it is important when running a business. KEY TAKEAWAY FROM THIS EPISODE Build a community if you want your brand to last a decade.Be committed to testing, negative or positive, that is a win and how you will succeed.Your ability to react quickly to your customers' reviews and respond (product development) is your competitive advantage.Small details of your personal life play a big part when you are running a business.TODAY’S GUESTAdam Bridegan is the Chief Marketing Officer at Rhone, the men’s premium performance lifestyle brand that was founded in 2014. Under Adam's direction, Rhone has seen Triple-digit growth year-over-year since it started and has become a retail leader.Check out their men’s high-wear activewear products and connect with their community as well here https://www.rhone.comConnect here with Adam on LinkedIn. Simple read and big impact Scientific Advertising by Claude C. HopkinsIf you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind