Ep 115: How To Successfully Transition to Only Selling Online with Master Chocolatier and Foodpreneur, Phillip Ashley

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Founder and chocolatier, Phillip Ashely Rix of Phillip Ashley’s Chocolates, shares how waking up from a dream in the middle of the night he decided he was going to be a chocolatier. How that moment then lead to starting his business a few year later selling chocolates in retail stores to their transition to only selling online now. Phillip shares with Jordan how his passion and inspiration in becoming the modern Willy Wonka, turned into sales. Learn how he built his business to be solely online, variables he had to consider, like packaging and cooling for his chocolate to ship through summer, and being innovative in creating a virtual chocolate boutique experience that is memorable. 

KEY TAKEAWAYS FROM THIS EPISODE

• Selling online, specifically products such as chocolates, company owners have to consider a lot of variables -- packaging and how to keep your product from melting.
• Do not be afraid to sell online even if your entire industry is in retail.
• Avoid overspending on paid media out of pressure just because you think you need to.
• Pay a lot of attention to your market and demographic base to drive your marketing decisions. 

TODAY’S GUEST

Phillip Ashley is a master chocolatier and founder of Phillip Ashley’s Chocolates. He aspires to be Willy Wonka of this age, creating and formulating chocolates you’ve never tasted before.

Visit his website, Phillip Ashley’s Chocolates and you can follow their Instagram account at @phillipashleyschocolates

Connect with Phillip Ashley Rix on LinkedIn.

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