Secrets To Scaling Your Ecommerce Brand Ep 121: Organizational Strategy and Taking Responsibility with Ben Lebowitz of West and Willow
Ben Lebowitz started West and Willow after 10 years leading digital advertising for some of the biggest household brands in the USA. When he was unable to find an easy way to get a high quality portrait of his beloved pet, an idea was sparked that led to the tremendous success that is West and Willow.
KEY TAKEAWAYS FROM THIS EPISODE
- When is the timing right to hire an agency?
- How to create and sustain momentum when you're just getting started.
- How to take care of employees and build systems in a remotely run business.
- Your best friend is your business model.
- The secret to scale is responsibility.
TODAY’S GUEST
Ben Lebowitz is the CEO and founder of West and Willow. He West & Willow in 2019 with the vision of creating a modern pet portrait brand for the design-conscious pet lover. Launching from his New York City apartment, Ben spent late nights and weekends fulfilling orders, making website optimizations and endlessly tweaking West & Willow’s social media ads.
Visit West and Willow at https://westandwillow.com
Connect with Ben Lebowitz on LinkedIn.
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