Secrets To Scaling Your Ecommerce Brand

Send us a textIn today’s episode, Jordan talks with Jimmy Hickey, founder, and owner of Findlay Hats. Jimmy shares how their business started in the living room and grew into a nationwide and worldwide brand. Learn more about his inspiring story on product innovation, business sales and marketing, and brand management strategies from this episode. Make sure you got your pen and paper ready! This is a must-listen for startups! KEY TAKEAWAYS FROM THIS EPISODEFindlay Hats paved the way to expand their business by visiting each of the 10 stores across the USA that were included in their first small wholesale order.Their marketing efforts focus on actively engaging their target audience through Facebook lives, building a community, and paid social media One-on-one conversations and video messages from Jimmy and their team to their customers to improve engagement, retention, and sales. If you don’t have the expertise to run effective ads, you should hire a digital marketing agency to run these. Have strong retargeting tactics in your paid advertising, despite bringing all this in house, Findlay Hats still uses an agency for their retargeting.Fine-tune your landing pages to align with your prospecting and retargeting funnels.Establish your brand's identity by driving video campaigns with a mix of high and low productions.Boost your social proof through engagement campaigns for current selling ads. This helps the engagement, social proof and will pay for the campaign itself!After a down year, pivoting and adjusting their offer to focus on sustainability has led to now being back in a position of scaling.Be persistent!TODAY’S GUESTJimmy Hickey is the founder and owner of Findlay Hats, a highly fashionable and functional brand that started in 2004.  Findlay Hats is a customer-centric business with more than 100,000 community members. The business expanded organically without any investors, outside funding, or any famous influencers.  From the garage production, Findlay moved into a 5,500 sq. ft. space to accommodate their growing product demands.  Check out Findley Hats at https://www.findlayhats.com/. Connect with Jimmy Hickey at LinkedIn. Follow Jimmy’s latest happenings on Instagram: @jimmyhickey If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn today’s episode, Jordan speaks with Kim Lewis, CEO, and Co-Founder of Curlmix - clean beauty hair products for curly hair. Kim shares how their business pivoted until their successful breakthrough with millions of dollars in just a couple of years! Learn more about their marketing strategies, how they sought help from investors to fund their business, and how they finally got featured in Shark Tank’s Season 10. You won’t afford to miss this insightful episode!  KEY TAKEAWAYS FROM THIS EPISODEKim saw the need to manufacture and mass-produce their own effective hair care products for curly hair which were hard to find in the market. Kim and her husband courageously pivoted three times in their business, always learning from each experience until they discovered the massive need for their new products. This business breakthrough scaled from $100,000 revenue to $5.5 million dollars!When they reached millions of sales, they started to run email marketing to reach new customers.Always wear a learner’s hat. Seek advice and guidance of expert coaches who are beneficial for your business success. Keep on learning eCommerce best practices from the business people in your network. TODAY’S GUESTKim Lewis is the CEO and co-founder of CurlMix, an innovative clean beauty hair products for curly hair. She and her husband, Tim has quickly shifted CurlMix into a multi-million dollar brand - a major business breakthrough in just a couple of years. Currently, they run a manufacturing facility in Chicago and employ full-time staff and people of color in their community. CurlMix has been notably featured in Shark Tank and published in Refinery29, Ebony Magazine, and ABC TV. Visit CurlMix’ website and explore its products. Connect with Kim Lewis at LinkedIn. Follow Kim and her husband’s whereabouts on Instagram: @kimandtimlewisIf you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind 

Send us a textIn today’s episode, Jordan speaks with Muvez owners Eric and Ryan Cruz. They share the story of their journey to success, from starting up, to getting funded by Shark Tank, to scaling up massively today. You will learn a lot about their business strategies and how they innovated more product variations to cater to other target audiences. KEY TAKEAWAYS FROM THIS EPISODEMuvez is a dual-sole slipper that you can easily change at your convenience. They were approached by Shark Tank to pitch their product and they successfully got funded.Moving on to the next level after the Shark Tank experience, Muvez expanded its product innovation to creating shoe variants for women. They collaborated with various marketing agencies to build their brandFrom their experience as a startup, they advise new entrepreneurs or startups to let go of the pressure and find the right marketing agency for your business. In their case, they intentionally hired an experienced marketing agency with a proven track record in working for a footwear line. They also advise budding entrepreneurs to come as a learner and to focus on long-term strategy rather than short-term success. TODAY’S GUESTEric and Ryan Cruz are the owners of Muvez, an innovative footwear brand in New York City established in 2016. Their mission is to create a kind of footwear that highly satisfies its users with a balance of amazing aesthetic, functionality, and unrivaled comfort. Favored by Shark Tank, their business was successfully funded in 2019 which paved the way for them to expand their reach by adding product variations for women.  Muvez is a brand that highly commits to its customers.Find out more about Muvez at LinkedIn or visit their website at https://www.muvez.co/.Connect with Eric at LinkedIn.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind 

Send us a textIn today’s episode, Jordan and Sean talk about how you can find out what your eCom business is worth. Mindful Marketing and Clearbanc have partnered to help you know your exact value, by learning what metrics matter the most to your business growth, performance, and overall valuation. You will learn lots of valuable insights in this episode, so take notes and when you’re ready to find out how your business is doing, check out Clearbanc’s valuation tool. KEY TAKEAWAYS FROM THIS EPISODEClearbanc’s valuation tool can help you analyze your market position, revenue projection, and growth potential against your competitors.  The valuation data can help you know if you are on the right track. Learn information about your company’s growth and know whether or not you would want to sell it.Clearbanc funds online businesses making over 10K USD per month. The following data are carefully looked at during the valuation process: Ad Spend, ROAS, Revenue, Cost of Acquisition, Average Number of Orders, and more.  TODAY’S FEATURED EPISODEMindful Marketing has partnered with Clearbanc to provide you with financial tools to grow your business. Clearbanc is offering a FREE valuation for your business advantage. It can help you see the current insights about your business performance on weekly comparative data. Clearbanc can also connect you to interested buyers of your business and even network you to interested investors. Know your company’s worth now! Access your FREE valuation here.Visit Clearbanc’s website here.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind 

Send us a textToday’s guest is passionate about empowering businesswomen, leadership, and business development. Jordan chats with Jennifer DiPasquale, President, and Co-Founder of Women in Retail Leadership Circle and Total Retail, to share about the benefits of having a high-level network community and how asking for feedback is key to providing your community with what they want. Learn what inspired Jennifer to establish Women In Retail and how they’re growing their network to provide valuable business help for executives navigating these challenging times of Covid-19.KEY TAKEAWAYS FROM THIS EPISODEWomen In Retail offers a high-level network community that empowers all its members to excel in their profession and business leadership. Get the feedback of your network or customers to specifically address their pain points.Always think of how you can be helpful to your target audience. Targeting a niche group requires careful marketing. Think of how you can serve others first before serving yourself. When you help others first, brand growth follows. TODAY’S GUESTJennifer DiPasquale is the President & Co-Founder of Women in Retail Leadership Circle and Total Retail. She is passionate about building women retailers and leading brands through high-level networking events and exclusive content channels. This October 2020, Women In Retail Leadership Circle is offering a month-long virtual event, Women In Retail Leadership Days. Be equipped by learning from inspirational and informative speakers, leading retail executives, professional development workshops, networking opportunities, fun activities, and much more! Visit her websites, Total Retail, and Women In Retail. Connect here with Jennifer on LinkedIn.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textWhat type of Abandoned Cart email marketing campaign should you create that will double your wins? Today’s guest is a known expert in Email Marketing with an incredible proven track record in revenue growth. Jordan sits with Lewis Fausset, COO of Patrick Adair Designs, to hear how he drives a content-first approach to produce successful email campaigns that get read, but also drive readers to their website. Learn from Lewis what type of email marketing approach worked well in converting abandoned carts. Plus, get more eCommerce business tips that can improve your customer engagements and conversions. KEY TAKEAWAYS FROM THIS EPISODEBuild your community and long-term brand equity through Email Marketing. Make your content fun to read and with value-added.Work on a content strategy that highlights your brand uniqueness.Use customer support inbox or live chat to retarget abandoned carts.Define your email sequence flow to convert purchases.Manage the profitability of your marketing - know your attribution time, cost of products, etc.  TODAY’S GUESTLewis Fausset is Patrick Adair Designs’, Chief Operations Officer, whose expertise in business operations and marketing has yielded to massive growth. They scaled to over $165,000 of monthly revenue by leveraging a social following of over 750,000 youtube subscribers. He is also passionate about building other brands as a business and marketing consultant. To date, he has consulted on over 8-figure annual revenue for clients.Check out Patrick Adair Designs’ website and their Youtube Channels.Connect with Lewis on LinkedIn.You can also follow him at Twitter: @lewiswf  If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textEp 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of BattlboxCan you integrate a subscription service to your business and fully benefit from it?In today’s episode, Jordan talks with John Roman, Chief Marketing Officer of Battlbox about how they started a subscription service brand. They also discuss what they look at when considering a possible acquisition as well as Facebook Ads spend. You will get tons of knowledge from this expert!KEY TAKEAWAYS FROM THIS EPISODE:Fully understand if an acquisition will integrate into your current ecosystem. You should be passionate about your brand.When you transition to a subscription service, always look at your current inventory and the types of your audience.Learn to diversify.  Never be afraid to try everything on Facebook Ads.  TODAY’S GUESTJohn Roman is the Chief Marketing Officer of Battlbox, a monthly subscription company for hand-picked outdoor, survival, EDC, and other cool gear. They successfully integrated five subscription brands that continue to scale their business. If that wasn't enough, Southern Survival is currently a Netflix’ Original Series, which features products tested by the Battlbox Crew.Visit Battlbox website at https://www.battlbox.com/ Connect with John Roman on Linkedin.You can also follow his activities at @johnnyromes on Instagram. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind  

Send us a textWhat will you do when uncontrollable events push your business to the end of the rope? How do you bounce back? How far are you willing to take risks to recover?Today’s featured guest has been through the ups and downs of an entrepreneur. Jordan interviews Zain Subhani, CEO of Skyline Brands, who shares his inspiring story of bouncing back from the $2 million debt as a startup.  This episode highlights entrepreneurial lessons that you would only learn in the school of life. Be inspired by Zain’s experience and how Skyline Brands even made it to INC Magazine’s Top 500 Private Companies in America!KEY TAKEAWAYS FROM THIS EPISODEAssess why the debt happened.Learn how to accept events that are beyond your control.It’s okay to be in debt as long as you can back it up.Relationships are the keys to the business. Never burn bridges.Tap into your network and resources.Be creative in promoting and expanding your business.Convey the value you are offering.Keep on challenging your brand by asking the question: Is this scalable?TODAY’S GUESTZain Subhani is the CEO of Skyline Brands, known for Aria Air Fryers - America’s Leading Air Fryer Brand. Zain has been driven with the desire to add accessible value to people. His interest in the manufacturing business was influenced by their family business and his exposure to the industry network. With the help of friends and trusted network in the business, Zain established production factories and offices in Hong Kong and China.Check out their website at https://ariaairfryer.com/ Connect with Zain on Linkedin.You can also follow her activities at @ceozainsubhani on Instagram.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here.

Send us a textIn today's episode, we are featuring Blake Pinsker, former VP of Marketing at MVMT Watches and now the CEO of US vs THEM Agency. Jordan and Blake talk about what it takes to grow a zero to nine-figure brand. Learn how Blake significantly contributed to the huge growth of MVMT Watches not only through digital marketing but by building an emotional connection with their customers. He shares his experience in running Facebook ads and using micro-influencers to scale the business. You will walk away with a lot of strategic marketing tips on how to build and grow your brand!Learn more about US vs THEM:https://uvtagency.com/this-is-usConnect with Blake Pinkser on LinkedIn:https://www.linkedin.com/in/blakepinsker/If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn this episode, Jordan and Sean share the best tactics to lower your ad costs for your Black Friday campaign.Learn how you can spend a lot less and make a lot more with your ads to acquire customers. Know how email lists, SMS lists, and Facebook Pixel will work effectively during this massive sale of the year!  Plus, Jordan, and Sean share a bonus strategy that will help you wise up in running your ads for the Black Friday. Don't miss these key strategies!Discover more about the SMS lists from Episode 86 here - https://podcasts.apple.com/ca/podcast/ep-86-case-study-how-little-lively-grew-high-revenue/id1480733021?i=1000485688135 If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind