Ep 109 - Jennifer DiPasquale of Women In Retail, Shares Why Asking for Feedback from your Target Audience is Key To Building a Community and Product that People Want

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Today’s guest is passionate about empowering businesswomen, leadership, and business development. Jordan chats with Jennifer DiPasquale, President, and Co-Founder of Women in Retail Leadership Circle and Total Retail, to share about the benefits of having a high-level network community and how asking for feedback is key to providing your community with what they want. Learn what inspired Jennifer to establish Women In Retail and how they’re growing their network to provide valuable business help for executives navigating these challenging times of Covid-19.

KEY TAKEAWAYS FROM THIS EPISODE

• Women In Retail offers a high-level network community that empowers all its members to excel in their profession and business leadership. 
• Get the feedback of your network or customers to specifically address their pain points.
• Always think of how you can be helpful to your target audience. 
• Targeting a niche group requires careful marketing. 
• Think of how you can serve others first before serving yourself. When you help others first, brand growth follows. 

TODAY’S GUEST

Jennifer DiPasquale is the President & Co-Founder of Women in Retail Leadership Circle and Total Retail. She is passionate about building women retailers and leading brands through high-level networking events and exclusive content channels.

This October 2020, Women In Retail Leadership Circle is offering a month-long virtual event, Women In Retail Leadership Days. Be equipped by learning from inspirational and informative speakers, leading retail executives, professional development workshops, networking opportunities, fun activities, and much more! 

Visit her websites, Total Retail, and Women In Retail. 

Connect here with Jennifer on LinkedIn.


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