Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Latest episodes
Sep 17, 2020 • 28min
Ep 103 - How Big Brands Keep Up With Fast Changing eCommerce Marketing with Cari Anne Cashon of Hoover, Dirt Devil and Oreck
Send us a textIn this episode, Jordan interviews Cari Anne Cashon of Techtronic Industries about shifting perspectives and disrupting the structure of an established brand to not only rely on brand awareness in todays eCommerce marketplace. Techtronic Industries is best known for their brands, Hoover, Dirt Devil and fall under the parent company which includes brands like Milwaukee Tool, RYOBI and Hart Tools. You will learn a lot from Cari Anne's strategy "Test and Learn" and how she uses this to scale her brands through Amazon, Quora, and other platforms with paid advertisements. Also, get insights into consumer behaviour on the digital market; the need for authentic content; and how she leads her team to act quickly and always be learning in an ever changing digital marketing and eCommerce space.Learn more about Techtronic Industries here: https://www.ttigroup.com/Connect with Cari Anne Cashon on LinkedIn here:https://www.linkedin.com/in/cariannecashon/If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermin
Sep 15, 2020 • 46min
Ep 102 - Live eCommerce Business Growth Plan Consulting Session With Casey Dworkin of Sylven New York
Send us a textIn todays episode, we bring a new format to our show with a live consulting session. Join Jordan and Casey Dworkin of Sylven New York as they sit down for a live consulting session to work through an eCommerce Growth Plan to help Casey scale.This special episode provides you insights into Jordans process at Mindful Marketing when working with clients to deliver their eCommerce Growth Plan to scale their online ads. Observe how Jordan facilitates this session with Casey to pick apart their facebook ads to highlight not only what is working and what needs improvement; but also providing an actionable plan and strategies to scale moving forward. You will learn tons of strategies from this one, so better take notes so you can also evaluate your own brand. Sylven New York is a luxury sustainable footwear brand founded by Casey Dworkin. Learn more about and shop at: https://sylvennewyork.com/Connect with Casey Dworkin at: https://www.linkedin.com/in/casey-dworkin-1091bb23 If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Sep 10, 2020 • 35min
Ep 101 - Scaling with Holistic Brand Management, with Kyle and Brad of Ripcord Brands
Send us a textIn this episode, Jordan talks with Kyle and Brad of Ripcord Brands on holistic brand management. These Amazon experts provide guidance to clients on how they can scale their business on the Amazon platform. They also share how much of their success is due to having key people in the right role in their business. This is a great episode that you wouldn’t want to miss! Learn more about Ripcord Brands: https://www.ripcordbrands.com/ If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Sep 8, 2020 • 52min
Ep 100 - From Professional Athlete to An eCommerce CEO: Chris Gronkowski’s Success Story
Send us a textIn this podcast episode, Jordan interviews NFL player turned entrepreneur, Chris Gronkowski about the beginnings and success of their product, Ice Shaker. Chris saw the need of creating a better protein shaker bottle to lessen the issues he and other athletes were experiencing. After being featured in Shark Tank, Ice Shaker has sold millions. Learn more about their scaling secrets and how they are adding value to their customers.Learn more about Ice Shaker and buy their products here:https://www.iceshaker.com/ If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Sep 3, 2020 • 30min
Ep 99 - How Collaborative Product Innovations Can Scale Your eCommerce Business With Chas Fox of Micro Mark
Send us a textIn this podcast episode, Jordan interviews Chas Fox of Micro Mark to hear how he went from playing in the NFL to turning around eCommerce companies. You will also hear how collaborating with other brands to create products together can help you scale your eCommerce brand! Chas also shares insights from his dissertation on Amazon. Check out Chas, another Amazon-expert, share how they’re using third party sellers, efficient eCommerce turnaround and more tips on business leadership. Learn more about Micro Mark: https://www.micromark.com/Connect with Chas Fox:https://www.linkedin.com/in/chasfox If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Sep 1, 2020 • 15min
Ep 98 - How To Increase Your Sales Through Gated Launches
Send us a textIn this episode, Jordan and Sean discuss how impactful gated launches are in generating huge sales. You’ll learn the best strategy to convert your leads from SMS lists and VIP Groups, how Little and Lively Clothing got a huge conversion rate by strategically targeting specific audiences and the psychology behind the gated launches. If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Aug 27, 2020 • 27min
Ep 97 - How eCommerce Brands Can Benefit From Third-Party Fulfillment Service with Jesse Kauffman of ShippingTree
Send us a textIn this podcast episode, Jordan interviews Jesse Kauffmann from ShippingTree to learn when you need to reach out to a third-party fulfillment for your eCommerce business.Learn how ShippingTree helps a lot of eCommerce entrepreneurs save time and manage their order fulfillment. Get to know their step-by-step logistics process from order placement, inventory, and returns. Listen to the full episode to know how your business can possibly collaborate with them. Learn more about Jesse and ShippingTree: https://shippingtree.co/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Aug 25, 2020 • 13min
Ep 96 - How A Mastermind Group Can Develop You As An Entrepreneur
Send us a textIn this episode, Jordan and Sean talk about how a Mastermind group can help you big time as entrepreneurs. From this podcast learn how an exclusive community, like a Mastermind group, can help you grow in business leadership and expand your network. Learn what a Mastermind group is and what topics are typically discussed. Plus, Mindful Marketing is starting its own eCommerce Mastermind for FREE! Listen to this podcast to know more about the exclusive group and how you can be part of it. Apply to join our mastermind here: https://mindfulmarketing.co/mastermindMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorsRegister for a webinar here: https://mindfulmarketing.co/free-webinar
Aug 20, 2020 • 36min
Ep 95 - Personalized Messages Make Outstanding Customer Experiences and Increase Sales, with David Wachs of Handwrytten
Send us a textIn this episode, Jordan interviews David Wachs, CEO of Handwrytten, about the impact on sending personalized thoughtful handwritten messages to your customers. Learn how you can integrate handwritten messages into your customer experience strategies. David also shares how these thoughtful handwritten notes have helped their clients achieve their most successful marketing campaigns to date! Find out more about David Wachs: https://www.linkedin.com/in/davidwachsCheck out Handwrytten's website: https://www.handwrytten.com/Does your brand have at least one year of sales history with the ability to handle explosive growth? We're currently accepting one new brand a month from the podcast - Apply Now!https://mindfulmarketing.co/applyMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
Aug 18, 2020 • 16min
Ep 94 - What Is Working Now In eCommerce Marketing
Send us a textIn this episode, Jordan and Sean talk about the latest best practices in eCommerce business. From this podcast, you'll find out more how VIP groups, SMS Listing, YouTube Ads, Amazon Listing, and Social Proof Acceleration are becoming today's game-changer in the eCommerce industry. Does your brand have at least one year of sales history with the ability to handle explosive growth? We're currently accepting one new brand a month from the podcast - Apply Now!https://mindfulmarketing.co/applyMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
