Secrets To Scaling Your Ecommerce Brand Ep 132: Product Centric Marketing with Sam Prochazka, Co-Founder and CEO of GoodMorning.com
Starting as first movers in a now crowded DTC mattress space, GoodMorning.com is the largest independent online mattress company in Canada. Founded by Sam along with his brother and sister in 2010 and now named one of Canada’s Top Growing Companies by The Globe & Mail’s Business magazine, GoodMorning.com has earned almost $40 million in 2019. In today's episode, Sam tells the story of Canada's first online bed-in-a-box company. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Be ready to challenge the status quo.
- Integrate science into your business culture: Study your data, form your hypothesis, and test it.
- Your current solution may expire, stay ready to adapt.
TODAY'S GUEST
Sam Prochazka is the President and CEO of GoodMorning.com, is Canada's biggest independent online mattress retailer and one of the first online bed-in-a-box companies in the world. GoodMorning.com. mattresses offer affordability, comfort, and convenience. Every mattress purchased gives the customer a 120-night sleep trial with free-shipping and hassle returns.
Check out GoodMorning.com products at https://www.goodmorning.com/
Connect with Sam on LinkedIn.
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